TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Michael Wolff Tackles CNN’s CEO Search

Gary Ginsberg

Michael Wolff takes to USA Today to write about CNN’s search for a new CEO. He trots out a number of familiar names, but buries who he thinks the next CEO will be at the very end of his item.

Sure, people make fun of CNN, but it makes money, doesn’t it? So all we really have is a PR problem.

In that case, there is Gary Ginsberg, Time Warner’s vaunted PR chief, formerly Rupert Murdoch‘s consigliere, who has long wanted to leave the corporate office and run an operating company. Ginsberg isn’t a television guy. He’s a brilliant and powerful corporate smoother and handler.

That’s how you manage the unmanageable.

Life is just too short to remake cable news.

Wolff also talks about the often rumored names of Jeff Zucker, Mark Whitaker and Phil Griffin. While Ginsburg may seem an odd choice, NBCUniversal recently placed an executive’s executive in charge of NBC News, CNBC and MSNBC, so there is some precedent for it.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!