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MSNBC’s ‘Audience Split’

MSNBC is seeing an opportunity for some of its left-leaning talent in the coverage of Occupy Wall Street, writes Reuters’ Paul Thomasch.

“Big events turn careers, we’ve seen that throughout journalism history,” said Rich Stockwell, executive producer of Ed Schultz‘s show.

But former NBC News president and ABC News executive Richard Wald, (and the father of “Piers Morgan Tonight” EP Jonathan Wald), says MSNBC has a problem on its hands.

“MSNBC has a problem because of the apparent split in liberal ranks between those who believe Obama has stayed true to his message and those that think Obama has not been a great help to their causes. Once an audience splits, it isn’t as neatly predicable as it used to be.”

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