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Ratings: A Mixed Bag For CNBC Prime At Launch

There was good news and not-so-good news for CNBC in the ratings for its debut of “CNBC Prime,” its new primetime entertainment programming block.

On Tuesday the network launched the first two shows for the block, “mantiquing” show “Treasure Detectives” and car flipping show “The Car Chasers.” At 9PM “Treasure” drew 279,000 total viewers, including 62,000 adults 25-54. At 10 PM “Car Chasers” drew 210,000 viewers, including 64,000 A25-54.

“Treasure Detectives” was up substantially from the previous week (195,000 viewers, 49,000 A25-54), where an episode of “60 Minutes on CNBC” had the slot. “Car Chasers” was down double digits from the previous week, when an episode of “American Greed” aired there (281,000 viewers, 82,000 A25-54. “American Greed” is the second-most popular show on the channel in total viewers, and is the top show on CNBC in the demo. In other words, both CNBC Prime programs will likely be among CNBC’s highest-rated when all is said and done, even though one of them is down from the week prior.

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