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Q1 2008 Ratings: MSNBC @ 7, 8 & 9
The press release is after the jump... MSNBC TIED FOR #2 IN PRIMETIME DEMO FOR MARCH 2008
• In March, MSNBC averaged 333,000 viewers 25-54 in primetime (M-Su), tied with CNN for the month, the network's best performance vs. CNN since May 2001. This represents a 90% increase over March 2007 (333,000 vs. 175,000). CNN was up 58% (333,000 vs. 211,000) and Fox News was up only 9% (399,000 vs. 366,000); additionally, MSNBC delivered its largest share of the cable news primetime audience in the demographic (27%) since August 2001. • In weekday primetime, MSNBC scored its highest ever viewership this quarter, averaging 885,000 total viewers for 1Q08, a 63% increase from 1Q07. • MSNBC wrapped up the quarter averaging 322,000 Adults 25-54 in primetime (M-Su), up 65% from 1Q07 (322,000 vs. 195,000) and 777,000 in total viewers, an increase of 57% vs. 1Q07 (777,000 vs. 495,000). MSNBC was the second fastest growing ad-supported cable channel in weeknight primetime in both total viewers and the 25-54 demographic. • Keith Olbermann continues to top CNN in March, the first month of head-to-head competition with Campbell Brown. "Countdown" averaged 1,080,000 total viewers, up 52% from March 07 (1,080,000 vs. 710,000) and 382,000 in the 25-54 demographic, up an amazing 73% from March 07 (382,000 vs. 221,000). For the month, CNN averaged 995,000 total viewers and 325,000 in 25-54. The quarter was "Countdown's" best-ever, delivering 1,033,000 total viewers and 386,000 adults 25-54. • "Hardball with Chris Matthews" delivered its best total viewer delivery since 4Q01 at 7 p.m. (637,000), and its best performance among A25-54 since 1Q03 (222,000). "Hardball" was up 31% among Adults 25-54 vs. 1Q07, and up 39% among total viewers. • At 9 p.m., where MSNBC recently relaunched "Verdict with Dan Abrams," the network averaged 827,000 total viewers in 1Q08, the best ever total in that time-period, and 322,000 Adults 25-54, the best demo delivery since 4Q01. The network also saw bigger gains than either CNN or FNC at this hour, with a 61% increase in total viewers vs. 1Q07 (827,000 vs. 513,000). • At 10 p.m., MSNBC earned its best ever total viewer delivery for the quarter, averaging 794,000 P2+, up 97% vs. 1Q07, and its best Adults 25-54 delivery since 4Q01 (354,000), up 93% compared to 1Q07. MSNBC recently began re-airing "Countdown with Keith Olbermann" at 10 p.m.; previously, MSNBC's "doc block" aired at this hour. • At 11 p.m., MSNBC's "Doc Block" averaged 562,000 total viewers in 1Q08 and 273,000 A25-54, the best totals for the time period since 4Q01. Versus 1Q07, MSNBC was up 51% among total viewers, and up 43% among Adults 25-54. Email This Post |
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