TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

So, How Do Networks Decide to Call a Race?

During election night,. you can be certain that every network will, at some point or another, call a race for a candidate. How do they decide when to call it, and who to call it for?

That is where Sheldon “Shelly” Gawiser comes in.

Gawiser, a former college professor, is the director of NBC News elections, and oversees the Decision Desk, a group of NBC staffers who are charged with analyzing the data, crunching the nmbers and deciding when to call a particular race.

Every network has a similar group of people, usually isolated from their broadcast colleagues so as not to affect their decision-making.

After the jump, Gawiser explains what viewers can expect on election night.

(H/T NBCU Direct)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!