TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Return Of Newt

The New York Times profiles new “Crossfire” co-host Newt Gingrich. Gingrich, who will represent the “right” side of the political spectrum alongside S.E. Cupp, was a vocal critic of the media in recent years. Now he is once again a part of it.

Mr. Gingrich gleefully bashed “the media elite” as a candidate, but now he is unquestionably a member. “Yes,” he agreed. “And I hope to move it to the right.”

It was all quite calculated. “Particularly in a Republican primary, taking on the media immediately resonated with almost half the primary voters,” Mr. Gingrich said.

Gingrich, a former contributor to Fox News Channel, argues that the last iteration of “Crossfire” failed because it had become a “talking points yelling match.” He, like CNN, insists that the new version will be more intellectual, but retain the fun of the original concept.

He also refuses to deny that he may be using the CNN show as a platform to launch another political campaign.

“In a planet where things happen the way they do nowadays, who knows? If you’d have said three years ago, CNN is going to relaunch ‘Crossfire’ and get Gingrich to co-host it, who’d have guessed? Things evolve.”

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!