Be Inspired

Stories, ideas, and perspectives to spark your next creative move. Be Inspired features profiles, essays, and thought pieces that celebrate the work of media and creative professionals and remind you why you got into the industry in the first place.

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Menatha Gopinath

PMI’s CMO on Why Membership Marketing Looks a Lot Like Media

Menaka Gopinath on engagement as the universal problem, paywall decisions at a global membership org, the return of live events, and where the C-suite is getting AI wrong.

Menaka Gopinath has spent her career on the audience side of the table. She came up running publicity for music acts in the late 1990s, […]