What is Twitter?

Well, according to the company themselves, it’s “… an open, real-time platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.”

Quite. Twitter wants businesses of all shapes and sizes to “have the opportunity to be part of the conversation and surface their messages to the people that matter most”, and to expedite this process they’ve launched a new (free) real-time planning book for brands that you can download now as a PDF.

The book has five main sections:

1. Marketing In The Moment
2. Content Strategy
3. Campaigns
4. Media Mix
5. Measurement

Click the image below to access a small form that will let you download the PDF.