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Sharpen the skills that set you apart in media and creative fields. From writing and editing to design, marketing, and digital tools, Skills & Expertise delivers how-tos, guides, and expert advice to help you stay competitive and grow your professional toolkit.

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15 Questions to Answer Before You Write a Single Word of Website Copy

Best practices and copywriting tips to help you write more effectively for the web

Amirah Bey March 6, 2017

Your website needs brand-new copy, and you’re just the person for the job. But before you type a single word, ask yourself these 15 important […]

How GIFs Became a Powerful Tool in Modern Journalism

Amirah Bey March 13, 2017

Why Digital Marketing Spending Is Outpacing Marketer Skills

Amirah Bey March 22, 2017
8 Places to Find Your Next Story

8 Proven Places to Find Your Next Great Story Idea

Admin March 27, 2017

How to Use Influencer Marketing to Supercharge Event Promotion

Yana Young May 15, 2017

What Does a Product Manager Actually Do? A Career Guide

Yana Young May 24, 2017

55% of Marketers Don’t Understand Native Advertising—Here’s What You Need to Know

Yana Young June 12, 2017

A Beginner’s Guide to Native Advertising: What It Is and Why It Works

Yana Young June 14, 2017

7 Speaking Habits That Are Hurting Your Career (and How to Fix Them)

Yana Young June 21, 2017

4 Reasons Video Content Can’t Be Optional in Your Strategy

Yana Young July 13, 2017
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