Fundamentals of Public Relations

Foundations of becoming a PR pro



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Welcome to Fundamentals of Public Relations

Learn the core principles of public relations so you can kick start a career in the world of communication. From creating press releases to media alerts, best practices for using social media and how to navigate crisis situations for your brand, this course gives you the full overview of what a PR pro does.

Skills You Will Learn

Write press releases, media alerts and other media materials

Proactive approaches to earn media coverage

Utilize social media for PR, and tips to optimize content and engage audiences

Anticipate and mitigate potential PR crises, and create strategy for reacting to a PR crisis

How to start out or make a transition to a PR career

Session 1

What is PR and How Does it Work?

  • Lesson 1: Overview of PR Today
  • Lesson 2: Why Organizations Need PR
  • Lesson 3: What do PR People Actually Do, Anyway?
  • Lesson 4: 7 Steps to Building a PR Plan

Session 2

Tools to Put PR Into Action

  • Lesson 1: Proactive Approach to Earn Media Coverage
  • Lesson 2: Write for PR: Press Releases, Media Alerts and More
  • Lesson 3: How to Use Social Media for PR
  • Lesson 4: Plan For and Prevent a PR Crisis
1h 0m
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