cheryl fenton

53 Elm Street Medford, MA 02155 USA
http://www.cherylfenton.com
21 Years Experience

Professional Experience

Visit www.cherylfenton.com...Whether it's this season's favorite getaway, the latest health news, skincare advice or who's wearing what where, I've covered the bases. From editorial director to copy writer, magazines to books to blogs, my 20-year career in the media has involved me in all aspects of crafting the perfect editorial. As part of the hand that has guided several publications to award-winning success, my finger is no stranger to the pulse of today's trends and goings on in beauty, fitness, fashion, travel and lifestyle. I'm available for your creative needs--full-length features, quick-hit blurbs and blogs, brochure copy, direct email campaigns, and product copy or branding. I am the founder of EasyPeasyBlog.com, the only place for achieving beauty, fashion, life and style all in record time.

Expertise

Copywriter 16 YearsEditor 21 YearsWriter 21 Years

Specialty

Travel 21 YearsFitness 21 YearsBeauty 21 Years

Industries

Magazine - Local/Regional magazines 21 YearsMagazine - Large Consumer/National magazines 21 YearsMarketing (firm) - Small to mid-sized corp. cl 21 Years

Media Client List (# assignments last 2 yrs)

  • USAirways magazine (10+)
  • Wellesley Weston magazine (10+)
  • Stuff magazine (10+)
  • Exhale magazine (10+)
  • Glamour magazine (10+)
  • MomTrends.com (10+)
  • MDG (10+)
  • Boston magazine (10+)
  • Gilt City (10+)
  • Cooking Light magazine (6-10)
  • Wallpaper magazine (1-2)
  • MySecretBoston.com (10+)
  • Boston Common (10+)

Corporate Client List (# assignments last 2 yrs)

  • Cybex Fitness Equipment (10+)
  • Tsubo/UGG (3-5)
  • New Balance (10+)
  • Pur~lisse Skin Care (10+)
  • stride rite (10+)
  • Timberland (3-5)
  • AOL - City's Best and Wow.com (10+)

Awards

How magazine, Client Promotions Award, New Balances Fall 06 Women Book Silver Gamma Award, Magazine Association of Georgia (MAG), Best Over-All Issue, 1998 Gold Gamma, MAG, Best Service Journalism, 1997 Bronze Gamma, MAG, Best Editorial Commentary, 1996

Other Work History

Serve as stringer for Glamour magazine; special sections writer for Boston magazine; Gilt City deal writer; interior design and beauty columnist for Stuff magazine; style writer for Exhale magazine; beauty writer for Boston Common magazine; beauty editor for Momtrends.com; restaurant blogger for MySecretBoston.com; as well as creative voice for Tsubo/UGG and Pur-lisse skin care. Also contributing writer for Boston Common, Boston, Glamour, Wallpaper, Cooking Light, USAirways, Ocean and Wellesley Weston magazines. I also write for my independent blog EasyPeasyBlog.com--beauty, fashion, life & style all in record time. During my career, I have held full-time staff positions from staff writer to editor-in-chief.

Technical Skills

uploading photos to web, creating hyperlinks, simple html code

Computer Skills

Quark, Microsoft Word, Lotus, Excel, Pagemaker, Photoshop, Mac OSX, Powerpoint

Equipment

Digital camera, scanner, laptop, desktop, photoshop, professional photo printer

References

Ariel Kanter, Gilt City Editorial Director, akanter@giltcity.com; Jackie Houton, Managing Editor, Stuff magazine, jhouton@phx.com; Shalini Vadhera, owner of Global Goddess skincare line and celeb makeup artist, shalinivadhera@earthlink.net Jennifer Yen, owner/founder Pur~lisse skin care, jennifer@purlisse.com

blogs

Easy Peasy blog
(Cheryl Fenton 1/1/2010)
What happens when a professional fashion and beauty writer has a baby? She blogs about it! Enter Easy Peasy--beauty, fashion, life & style all in record time.
featured blogger for Daily Mom Essentials
(www.hotmomsclub.com 1/1/2009)

writing samples

Living Well Pregnancy
(Boston magazine 11/1/2006)
Special Advertising Feature on Pregnancy
Planning Your Reception
(The WE Channel - We Go Bridal 6/1/2008)
Online article on planning your reception for the WE channel's website on weddings and engagements - We Go Bridal
Maine
(Boston magazine 6/1/2006)
Special Features section on Destination Maine
Ted Johnson
(Wellesley Weston magazine 1/1/2007)
Interview and feature article on New England Patriots football player Ted Johnson
Raising a Healthy Eater
(Wellesley Weston magazine 9/1/2008)
Feature on raising a healthy eater where I interviewed nutritionist and utilized government health organizational data
Foundation Lounge
(Industry Magazine 9/1/2005)
Feature on the Boston night club/restaurant
Entertaining
(Boston magazine 11/1/2008)
Special Advertising Feature on Entertaining during the holidays
Hostess Gifts
(Ocean magazine 12/1/2007)
Feature on gift ideas for hostesses
Estate Jewelry
(Wellesley Weston magazine 12/1/2008)
Feature on estate jewlery
Going Green
(Ocean magazine 5/1/2008)
Feature article on the green movement in cosmetic and skincare lines
Summer Jewelry
(Ocean magazine 8/1/2008)
Feature on choosing the best trends for summer jewelry
What's in Your Wallet
(Glamour magazine 5/1/2008)
Quick hit one-pager on financial know-how
Beauty and the Beach
(Ocean magazine 7/8/2008)
Feature article on great products for the beach

marketing/ad copy

Bumble & Bumble Ad
(Mirror magazine 1/1/2007)
Global Goddess Beauty
(Global Goddess Beauty 1/1/2009)
Product copy and branding for international makeup line Global Goddess Beauty, founder by celebrity makeup artist Shalini Vadhera
New Balance Women's Book
(New Balance/MDG 10/1/2006)
New Balance Fall Women's Book that won the How magazine Client Promotions Award for Best Copy
Pur~lisse skin care
(Pur~lisse skin care 10/10/2009)
Product copy for upscale skin care line created by actress Jennifer Yen.