Professional Experience
As an entrepreneur and experienced Content and Digital Strategist, I've created and executed global content strategies for a broad range of B2C and B2B multinational Fortune 500 companies, small businesses across a variety of industries, and educational and non-profit institutions.
I’ve always been passionate about storytelling and intrigued by the influence a well-told story can have, as well as what we can learn from an informative piece. The right story can influence decisions, encourage thought, and just maybe change lives.
I love engaging with the projects I work on, diving headfirst into the research, investigation, and production of stories I feel are worth writing about. I am a curious and proactive Strategist & Writer with particular interest in health, fitness, travel, environmental stewardship, & animal welfare.
Expertise
Content Editor (online) 20 YearsProducer (new media) 20 YearsWriter 30 Years
Specialty
Consumer Products 20 YearsEnvironment & Nature 30 YearsTravel 30 Years
Industries
Online/new media 20 YearsMagazine - Local/Regional magazines 17 YearsMarketing (in-house) - Fortune 1000 corp. clients 30 Years
Media Client List (# assignments last 2 yrs)
- Atlanta Home Improvement Magazine
- H2O Magazine
- About (Multiple Sclerosis topic guide)
- eHow (Various wow-to articles)
- Demand Studios (Misc articles)
Corporate Client List (# assignments last 2 yrs)
- AT&T/Cricket Wireless
- Telefonica/O2, Czech Republic
- United Parcel Service (UPS)
- InterContinental Hotels Group (IHG)
- Amvescap/Merrill Lynch
- Philips Electronics
- Ace American Insurance Company
- Delta Airlines via AKQA
- Anthem BCBS