One Creator With 34,000 Followers Generated 100 Million LinkedIn Impressions Last Year. Most Media Companies Can’t Come Close.

Three creators with proven reach explain what publishers keep getting wrong and how to fix it with a newsroom you already have.

Miles Jennings is CEO of Mediabistro and its parent CognoGroup. He previously founded and led Recruiter.com through its NASDAQ listing, executing more than 10 acquisitions over nearly a decade as CEO and COO.

15 min read • Originally published March 30, 2026 / Updated March 31, 2026

By Miles Jennings

@milesworks

15 min read • Originally published March 30, 2026 / Updated March 31, 2026

A creator with 34,000 LinkedIn followers generated over 100 million impressions in 2025. The average media company page, backed by a full newsroom, didn’t come close. The gap isn’t about resources or content quality. It’s structural, and it starts with how LinkedIn’s algorithm decides who to trust.

Media companies have something most LinkedIn creators don’t: newsrooms full of original reporting, deep industry expertise, and brand recognition built over decades. So why do individual creators routinely outperform major publishers on a platform built for professionals?

Because LinkedIn was designed that way.

LinkedIn’s algorithm in 2026 is built to reward credibility signals from real people, not logos. Personal profiles generate far more engagement than company pages. The platform’s AI-driven feed evaluates your work history, your credentials, your consistency on a topic, and the quality of the conversations your content sparks. A polished brand page with no human trust signal is playing the game on hard mode from the start.

We asked three LinkedIn creators with proven, outsized organic reach to diagnose what publishers keep getting wrong and to lay out, in specific tactical detail, what they should do instead. Between them, they’ve generated well over 100 million impressions, worked directly with LinkedIn’s creator programs, and consulted for startups and brands on social strategy.

Their answers were practical and pointed toward consensus, making their advice harder to ignore.

The Diagnosis Every Creator Gave Independently

All three sources landed on the same core problem without coordinating.

Gigi Robinson, founder of Hosts of Influence and the Creator Etiquette podcast, is a creator who generated over 100 million impressions from a LinkedIn following of just 34,000 in 2025 and called it a missed “transformation” opportunity.

“One of the biggest missed opportunities I see with media companies on LinkedIn is that they treat the platform as a distribution channel instead of a transformation channel,” Robinson said. “They already have the hardest part solved, which is original reporting and access to information, but they often fail to translate that into platform-native content. Simply reposting headlines or linking out to articles doesn’t work on LinkedIn because the platform rewards perspective, not just information.”

Jennifer Dwork, co-founder and CEO of Bummed and a former TV producer at Bloomberg and CNBC, offered an even blunter version. “Most media companies treat LinkedIn as a corporate channel, for PR and hiring, rather than a storytelling platform,” Dwork said. “As a result, the content loses emotional connection. The more polished and designed the post, the less it tends to resonate. Posts featuring real people or reposted from employees’ accounts outperform because they feel human.” Her diagnosis in four words: media companies “post headlines, not humans.”

Gabby Beckford, a Creator Economy Expert, a four-year LinkedIn Top Voice, and three-time LinkedIn Creator Partner who has generated over 2.2 million impressions in the past year, explained why the algorithm itself punishes this behavior.

“LinkedIn’s algorithm rewards credibility signals, not just content signals,” Beckford said. “What that means in practice: the platform looks at your work history, credentials, and consistency in posting on a topic, and uses those factors to decide how widely to distribute a given post.” She said she learned the importance of a complete profile while working with LinkedIn on their first influencer campaign together.

The problem, Beckford said, is that most social teams are “optimizing the post but ignoring the profile. They’re posting from a brand page with no work history, no human expertise signal, no demonstrated track record on a topic. A journalist with a fully built-out profile posting the same story will outperform the company page almost every time because LinkedIn has many more signals to verify their credibility on a subject.”

How Robinson’s Format Strategy Compounds Reach

Robinson’s impression-to-follower ratio is extraordinary, and it isn’t accidental. She has been posting on LinkedIn since 2016 and joined the LinkedIn creators program in 2021. She posts four to seven times per week, but was emphatic that frequency is secondary to format strategy. “It’s not just about frequency, it’s about format strategy and narrative consistency,” she said.

“Video is my primary distribution driver because LinkedIn is heavily prioritizing it, especially when it’s tied to timely, relevant conversations,” Robinson said. “I use video for commentary, analysis, and thought leadership because it allows me to communicate nuance and build trust quickly. Carousels are reserved for more structured, educational content that people can save and revisit, such as frameworks or step-by-step breakdowns. Text posts are used more sparingly and are usually tied to personal reflections or storytelling moments that don’t require visuals. The key is that each format serves a specific role within a larger content ecosystem, rather than being used interchangeably.”

Robinson’s process for capitalizing on trending topics is where the strategy becomes especially replicable for publishers. “Every morning, I check LinkedIn News and scan for stories that intersect with my niche, which includes the creator economy, personal branding, AI, and digital marketing,” she said. “I am not looking for any trending topic. I am looking for the ones where I can add a unique, credible point of view. Once I identify a story, I quickly evaluate whether I have something meaningful to say based on my own experience. If I do, I move fast.”

She pulls key data points from the article, uses tools like ChatGPT to organize information and sharpen her angle, and records a video within hours. “Speed matters here, but clarity matters more. The goal is not to recap the news, it’s to interpret it. I position myself as the person explaining what this means for creators, founders, or marketers in real time. That’s what gets picked up by the LinkedIn algorithm, including the trending video tab, and that’s what drives outsized reach relative to follower count.”

For publishers who already have newsrooms producing original reporting daily, this should be the easiest play in the book. The reporting already exists. The missing step is the interpretation layer, someone on the team willing to say what the story means, not just what happened.

The Anatomy of a 190K-Impression Post

Beckford broke down two of her recent breakout posts, each hitting over 190,000 impressions with very different approaches. “Which tells you something important,” she said. “Format follows feeling, not formula.”

The first was about the Cloudflare outage earlier this year, posted in real time while it was still happening, with a practical take aimed at small business owners and creators: own your audience, diversify your platforms, email lists matter. “The hook was important because it was direct and situational: ‘Cloudflare is down globally right now,'” Beckford said. “It met people exactly where they were that morning, confusion and frustration, and gave them something useful.” LinkedIn’s news team picked it up as a trending story for the day, which gave it additional reach.

Her second breakout was a personal story about winning a scholarship at 17, not because she was the most qualified, but because only 12 people applied for 14 available slots. “The hook: ‘I was 17 when I learned how to get into the 1%,'” Beckford said. “It was a specific, true, human story that landed on a universal truth: showing up beats being perfect.”

Neither post followed the same formula, but both shared structural elements. “A first line that stops the scroll, a clear point of view, and a CTA that leads to a comment section I take the time to engage in,” she said. “LinkedIn’s own team has told me directly, comments are the metric that matters most. LinkedIn wants people to stay on the platform, and people stay where the conversations are.” Beckford also noted that she responded to comments on both posts, “which fed the algorithm and kept the post circulating for days.”

“It’s important to note that neither post had a link, a sell, nor was a press release,” she said. “Both were just me, talking like a human being with something to say.”

LinkedIn Is a Platform of Lurkers (and That’s Not a Bad Thing)

One of the most counterintuitive insights came from Beckford’s description of how LinkedIn audiences actually behave, and why low engagement rates mislead publishers about whether their content is working.

“People are on LinkedIn with a specific intention,” she said. LinkedIn users are most often on the platform because “they’re job hunting, looking for leads, or building their professional reputation. And because their colleagues and managers can see what they comment on or share, they’re way more passive in terms of engaging here than they’d be on Instagram or X.” She called LinkedIn “a platform of lurkers,” but said that’s not a red flag. “That’s just the nature of the audience.”

The passivity doesn’t mean content is underperforming. “I’ve built real connection and real inbound opportunities on posts that looked quiet on the surface,” Beckford said. “The impressions, the DMs, the people who bring it up in meetings, that’s the LinkedIn ROI that doesn’t show up in your engagement rate. Publishers need KPIs that actually reflect how this platform works, or they’ll keep underestimating it.”

Dwork reinforced this from the metrics side. “On LinkedIn, connection matters more than follower count,” she said. “Aside from looking for job opportunities, people use LinkedIn to connect with other humans. Impressions, engagement, and click-throughs are much better indicators of whether your content is resonating. People don’t want a feed full of corporate posts. They want content that feels relevant and human. You can also track which posts actually drive traffic to your articles to gauge what kind of content resonates on LinkedIn versus on other channels and optimize from there.”

Build Through People, Not Pages

If there was one consensus recommendation, it was this: your biggest asset on LinkedIn is your people, not your brand page.

“Build through individuals, 100%,” Beckford said. “I’ve lived both sides, and on social media, the human connection is always the strongest differentiator.” She described the algorithmic reason in structural terms: “LinkedIn’s algorithm is explicitly designed to amplify credible, authenticated expertise. A company page has no work history, no subject matter authority, no human trust signal. It’s much harder to build credibility to, especially for smaller companies. An editor who covers climate policy, with a complete profile and a consistent posting history on that topic? LinkedIn will push their content to other climate-focused professionals across the platform.”

Beckford laid out a specific operational model for making this work. “Identify three to five journalists or editors who are willing to post,” she said. “Give them a simple content framework: one take per story, written in first person, hook in the first line. Have someone on the social team lightly coach them without ghostwriting. Authenticity is the point. You can use the company page to amplify their posts, but the source of reach should be human profiles.” The company page becomes a hub, not a broadcast channel.

“Your biggest asset on LinkedIn isn’t your brand account. It’s your people,” Dwork said. She recommended that publishers show their commitment through action. “I would show employees that as a media company you are serious about highlighting the people who work there and their own experiences. Encourage employees to post, reshare their content, and highlight and reward the posts that drive the most engagement.”

Dwork also drew on her years producing at Bloomberg and CNBC to describe how the structure should work. “Start with clear editorial and brand guidelines, just like a newsroom, but don’t over-control it,” she said. “Similar to how editors, reporters, and anchors can infuse their own personality into a broadcast, the LinkedIn strategy should reflect that same diversity of voices.”

Who’s Actually Doing It Right

When asked to name publishers that are executing well on LinkedIn, Beckford started with a caveat that doubles as strategic advice. “Honestly, it depends on your KPIs, and I think that’s the first thing any publisher needs to get honest about,” she said. “Chasing a massive following on LinkedIn for its own sake is a mistake. LinkedIn is a niche community of professionals of every kind, and your social team should know exactly why they’re there and be dedicated to one clear goal, especially at the beginning and especially with a smaller team.”

With that framing, she named The Economist and TED Conferences. The Economist, she said, uses “short text that creates intrigue, simple, shareable images, and stories framed around what a professional can actually do with the information, not just what happened.” TED Conferences uses a variety of native formats (image carousels, surveys, video clips) to start conversations rather than broadcast content. “Both publishers treat LinkedIn like a conversation platform, not a headline aggregator,” Beckford said.

“But the more instructive examples are honestly the individual journalists inside organizations who post their own take and show up in the comments,” she added. “That’s where the LinkedIn magic is. The institutional voice doesn’t work on LinkedIn. The expert human voice does.”

LinkedIn Is Not Instagram With Text

Robinson, who cross-posts across TikTok, Instagram Reels, and LinkedIn, was emphatic that each platform demands its own approach. “When I work with startups, one of the first misconceptions I have to correct is that LinkedIn is not Instagram with text,” she said. “It is not an aesthetic-first platform, and it is not driven by trends in the same way TikTok or Instagram are. LinkedIn is a credibility platform.

The primary function of the content is to build trust, authority, and professional identity. That means the content needs to answer a question, provide insight, or shift perspective. Founders often underestimate how powerful this is. When done correctly, LinkedIn becomes a direct pipeline to inbound opportunities, whether that’s hiring, partnerships, press, or revenue.”

For Robinson, TikTok and LinkedIn are “complementary rather than competitive.” She described using TikTok as a rapid testing ground. “TikTok is where I test ideas quickly and see what resonates at scale,” Robinson said. “It’s a rapid feedback loop for storytelling, hooks, and concepts. Once I identify something that works, I adapt it for LinkedIn by adding more context, more structure, and more professional relevance.”

She creates most of her content off-platform using tools in the Adobe Suite, including Premiere Pro, Adobe Express, and Adobe Acrobat, and always tailors the framing and caption to the platform. “What works on TikTok as entertainment becomes, on LinkedIn, a piece of insight or analysis.”

Robinson also openly acknowledged the extent to which AI tools have become part of her workflow. “I use AI tools all the time in my workflow, especially on LinkedIn,” she said. “The tools I use are ChatGPT, Claude, Gemini, Microsoft Copilot, Fireflies, Otter AI, and Wispr Flow to help me write, transcribe, and generate a lot of the content I produce.” She also uses Zapier, Slack, and ClickUp to connect her systems. For publishers with stretched social teams, this is worth noting: the creators outperforming you are using AI to move faster while still bringing original perspective to every post.

Dwork offered a startup-versus-publisher comparison that illustrates the strategic difference. “For Bummed, LinkedIn is about trust, awareness, and partnerships, driven through my account and my co-founder’s,” she said. “As a new brand, we’re leveraging our existing networks to open doors we otherwise wouldn’t have access to, especially in the digital health space.”

Most media companies, she said, “default to repurposing content from other channels, and highlighting corporate initiatives. Instead, they should build a LinkedIn-specific content strategy that includes amplifying employee voices and optimizing for engagement.”

Cadence: Why Posting Daily Without a Strategy Hurts You

Robinson was direct about where the floor is. “For most media brands, the minimum viable cadence is two to three posts per week, but those posts need to be intentional and differentiated,” she said. “Posting daily without a clear strategy can actually hurt performance because it dilutes the signal of what the brand stands for. LinkedIn is not a platform where you can flood the feed and expect results. It’s a platform where consistency, clarity, and relevance compound over time. Every post should feel like it contributes to a broader narrative or expertise area, otherwise it becomes noise.”

Dwork agreed, and emphasized flexibility. A content strategy that commits to a set number of posts per week, she said, “should include flexibility if there is not a compelling LinkedIn post.” Skipping a day because you have nothing worth saying is a better strategy than posting filler to hit a quota.

The Vulnerability Line: How Personal Is Too Personal for a Professional Platform?

Dwork’s top-performing post was about navigating maternity leave while launching a startup, a deeply personal topic for a platform that people access under their professional identity. It’s the kind of post that makes social media managers at media companies nervous. Her framework for where to draw the line was clean and portable.

“If it’s personal and connects back to how you lead, build, or make decisions, it belongs on LinkedIn,” Dwork said. “If it doesn’t meaningfully tie to your work, it probably doesn’t. If you have to stretch to make the story relevant, it’s likely oversharing. If it’s something you wouldn’t want your boss to see, then it also doesn’t belong on LinkedIn.”

For media brands weighing whether to encourage their journalists and editors to share personal reflections alongside their reporting, this is a useful filter. The stories that resonate are the ones where personal experience illuminates a professional insight.

The 5-Hour-a-Week LinkedIn Playbook for Media Companies

For publishers running lean (one person, five hours a week dedicated to LinkedIn), Beckford offered two concrete paths, starting with a provocative first instruction: “Don’t touch the company page for the first month.”

Path one: the human route. Identify two or three journalists who already have LinkedIn profiles and some following. Spend an hour a week with each of them helping turn their existing reporting into a single first-person LinkedIn post. “Go beyond the article,” Beckford said. “Their actual take. What surprised them, what most people get wrong, what they’d tell a colleague over coffee, how it felt to write the piece.” The remaining two hours: engage. “Comment thoughtfully on posts in your coverage area. This builds the algorithm signal that your organization is a credible voice in a specific space.”

Path two: the LinkedIn newsletter route. “Unlike posts, every new connection automatically gets an invitation to subscribe,” Beckford said. “Your audience compounds structurally, not just algorithmically. And once someone subscribes, you have a direct line to them that doesn’t depend on any given post performing well that week.”

After 30 days of either approach, she said, “you’ll have more data, more traction, and a much clearer case for investing more resources.”

Then the closing shot: “The media companies that are winning on LinkedIn figured out that their journalists, their humans, are the content strategy. The ones still losing are the ones scheduling RSS feed posts from a brand page or reposting their press releases, and calling it a LinkedIn presence.”

What This All Adds Up To

Robinson summed up the overarching principle: “LinkedIn is not about attention for the sake of attention, but is about building credibility that compounds into real-world outcomes. The reason I’ve been able to translate impressions into brand partnerships, speaking opportunities, and consulting work is because the content is not just visible to the audience, it is useful and applicable. And in a saturated content landscape, usefulness is what wins community over and leads to higher conversions.”

The creators in this piece are proof that follower count is one of the least useful metrics on LinkedIn. Robinson generated 100M+ impressions in 2025 on 34K followers. Beckford hits 190K+ impressions on individual posts. Dwork generates meaningful business results from roughly 3,400 followers.

What they share is a strategic clarity that most media brands have yet to develop: they know exactly who they’re talking to, deliver a genuine perspective in every post, and treat the comment section as the whole point.

The playbook for media companies is sitting right in front of them. They have the reporting. They have the expertise. They have newsrooms full of credentialed professionals whose LinkedIn profiles carry exactly the kind of authority signals the algorithm is built to amplify. The only missing piece is permission: letting those humans show up as humans on a platform that was designed to reward exactly that.

A big thanks to our sources for this post for their expertise and their work with Mediabistro. Mediabistro regularly features media career interviews from top personalities in the industry. Gabby Beckford is a four-year LinkedIn Top Voice and three-time LinkedIn Creator Partner who generates 190K+ impressions on individual posts with 22,500 LinkedIn followers. Gigi Robinson is the founder of Hosts of Influence and generated over 100 million LinkedIn impressions in 2025. Jennifer Dwork is the co-founder and CEO of Bummed and a former TV producer at Bloomberg and CNBC.

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The Door Launches Miami Hub, Expanding Dolphin's South Florida Presence

By Media News

4 min read • Published March 31, 2026

By Media News

4 min read • Published March 31, 2026

MIAMI, FL / ACCESS Newswire / March 31, 2026 / The Door, the integrated PR & marketing subsidiary of Dolphin (NASDAQ:DLPN), today announced the launch of its Miami outpost, expanding the agency’s footprint in South Florida and the southern hemisphere, strengthening its presence in one of the country’s most dynamic cultural markets.

The Door Miami will operate from parent company Dolphin’s flagship Coral Gables location and will be led by Michela DellaMonica, a founding member of The Door since 2008.

Throughout its history, The Door team has worked on projects nationwide, with many in the Florida market since the agency’s earliest days. Client partners have included talent, chefs, hotels, restaurants, influencers, and major food festivals. The Miami team will support The Door’s growing roster of lifestyle, consumer and hospitality clients in the region, as well as national brands with a strong presence in South Florida.

Today, the Miami-based team represents several high-profile brands including the cherished Motek and their fast growing parent company Happy Corner Hospitality, as well as notable culinary personalities Chef Adrianne Calvo and Chef Chris Valdes. The Door is also the strategic communication team behind the iconic Hooters brand, headquartered in Clearwater, Florida.

"Michela has been an essential part of The Door since the very beginning," said Tara Melega, President of The Door. "She has grown into a truly global communications executive – multi-lingual, deeply experienced across industries, and relentlessly passionate about the work. From music and entertainment to culinary and travel, Michela brings a rare breadth of experience and an extraordinary work ethic that makes her the perfect person to lead our Miami expansion."

"South Florida has long been an important market for our clients, and Miami continues to grow as a global center for hospitality, entertainment, and culture," said Michela DellaMonica. "Launching this office allows us to build on relationships we’ve developed here for years while collaborating even more closely with the broader Dolphin network to support brands operating at the intersection of food, lifestyle, and pop culture."

The launch of The Door’s Miami office builds on Dolphin’s growing operational presence in South Florida. Dolphin recently expanded the footprint of its Coral Gables headquarters to support growth across several subsidiaries, reinforcing the region as a key hub for the company’s national marketing operations.

Founded in 2008 by Lois Najarian O’Neill and Charlie Dougiello, The Door was built with a singular focus: helping consumer and lifestyle brands breakthrough culturally, not just commercially. From the beginning, the agency worked with entertainment, media, celebrity chefs, restaurateurs, and hospitality groups to transform openings and brand launches into widely recognized media moments.

Over the years, The Door expanded its expertise across hotels and destinations, creators, authors and more, becoming one of the most recognized agencies in the lifestyle consumer communications space. The firm developed a reputation for shaping the narratives behind many of the country’s most talked-about pop culture people, places and things.

In 2018, The Door joined Dolphin (NASDAQ:DLPN), becoming part of a broader global entertainment marketing and production company. In January 2025, DISRPT Agency joined The Door bringing their roster of forward-thinking talent and brands at the intersection of culture, community, and innovation. This year, DISRPT at The Door led campaigns with adidas Originals and their partners such as Bad Bunny, Willy Chavarria, Pharrell and Edison Chen.

About Dolphin
Dolphin (NASDAQ:DLPN) is where cultural creation meets marketing execution. Founded in 1996 by Bill O’Dowd, Dolphin operates as both a venture studio-developing and investing in breakthrough content, products, and experiences-and a marketing consortium featuring leading agencies across every communications discipline.

At its core, the venture studio creates, produces, finances, markets, and promotes new businesses and cultural ideas ranging from acclaimed film, television, and digital content to consumer goods, live events, and partnerships that define entertainment and lifestyle. Surrounding this entrepreneurial engine, Dolphin’s marketing collective includes agencies such as 42West, The Door, Shore Fire Media, Elle Communications, DISRPT, Special Projects, and The Digital Dept.

Together, these firms deliver cross-disciplinary marketing expertise across film, television, music, influencers, sports, hospitality, fashion, consumer brands, and purpose-driven initiatives. Dolphin was named #1 Agency of the Year on the Observer PR Power List in 2025 and has been recognized by The PR Net 100 and the PR News Elite 120.

CONTACT:
James Carbonara
HAYDEN IR
(646)-755-7412
james@haydenir.com

SOURCE: Dolphin Entertainment

View the original press release on ACCESS Newswire

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Neural Cloud Signs Reseller Agreement with European Digital Cardiac Monitoring Platform

By Media News

4 min read • Published March 31, 2026

By Media News

4 min read • Published March 31, 2026

Collaboration Expands Reach of MaxYield^™ into Remote Heart Monitoring and Preventive Cardiology Applications

TORONTO, ON / ACCESS Newswire / March 31, 2026 / AI/ML Innovations Inc. ("AIML" or the "Company") (CSE:AIML)(OTCQB:AIMLF)(FWB:42FB) today announced that its wholly owned subsidiary, Neural Cloud Solutions Inc. ("Neural Cloud"), entered into a reseller agreement on March 25^th, 2026 with a European-based digital health platform specializing in cloud-based ECG and heart rate variability (HRV) analytics.

Under the agreement, the partner platform will integrate and resell Neural Cloud’s MaxYield^™ ECG signal-processing technology to its customers as either a standalone capability or as part of a bundled remote cardiac monitoring solution.

The collaboration aims to expand access to advanced ECG signal analysis for healthcare providers and remote monitoring programs serving patient populations.

The reseller’s platform delivers remote heart health monitoring, enabling clinicians and healthcare providers to track cardiovascular signals through connected devices and cloud-based analytics.

The system provides cardiac health reports, detection of multiple cardiac abnormalities, and data-driven insights designed to assist cardiac patients. Using clinically validated machine-learning algorithms, the platform analyzes ECG parameters to identify patterns associated with arrhythmias and abnormalities.

When paired with Neural Cloud’s MaxYield^™ technology, raw ECG signals can be transformed into clean, structured, machine-readable data-allowing advanced analytics systems to interpret waveform morphology, interval measurements, and rhythm conditions with high fidelity.

Erik Suokas, COO of AIML Innovations, commented: "This collaboration demonstrates the growing demand for high-quality ECG signal processing within the rapidly expanding field of remote cardiac monitoring. By integrating MaxYield into innovative digital health platforms, we can help clinicians access cleaner signals and more reliable insights, ultimately supporting better patient outcomes."

The partner platform operates as a device-agnostic, cloud-based monitoring environment, enabling cardiologists, general practitioners, and healthcare providers to remotely track patient cardiovascular metrics in real time.

Patients connect compatible ECG devices to a mobile application, allowing short ECG recordings to be transmitted securely to the cloud for instant analysis. Clinicians then receive comprehensive reports summarizing patient cardiac parameters, personalized risk indicators, and alerts when potential cardiac events are detected.

This approach supports preventive care models, helping patients manage cardiovascular risk factors earlier while reducing unnecessary hospital visits and enabling more efficient clinical decision-making.

Esmat Naikyar, President of Neural Cloud Solutions Inc., added, "Digital cardiology is rapidly moving toward continuous, remote monitoring models. By enabling platforms like this to leverage our signal-processing technology, we can ensure that the data powering those insights is as accurate and reliable as possible."

The agreement reflects Neural Cloud’s broader strategy to embed its ECG signal-processing capabilities within a growing ecosystem of digital health platforms, device manufacturers, and clinical software systems.

MaxYield^™ uses AI-driven methods to isolate and label key ECG waveform components-including P waves, QRS complexes, and T waves-while extracting beat-level interval data to support downstream analytics and clinical workflows.

These capabilities allow partners to build more advanced diagnostic tools, predictive models, and remote monitoring applications on top of high-quality ECG data.

About AIML Innovations Inc.

AIML Innovations Inc. is a global technology company pioneering the use of artificial intelligence and neural networks to transform digital health. Our proprietary platforms leverage advanced signal processing and deep learning to convert complex biometric data into actionable clinical insights-supporting earlier diagnosis, personalized treatment, and more effective care.

AIML’s shares trade on the Canadian Securities Exchange (CSE:AIML), the OTCQB Venture Market (AIMLF), and the Frankfurt Stock Exchange (42FB).

For detailed information please see AIML’s website or the Company’s filed documents at www.sedarplus.ca.

Contact:

Blake Fallis (778) 405-0882
On behalf of the Board of Directors:
Paul Duffy, Executive Chairman and CEO

Neither the CSE nor its Regulation Services Provider (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements – Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties, including risks associated with the implementation of the Company’s products and services. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company, including with respect to the nature and timing of future operations and the receipt of all applicable regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements.

SOURCE: AI/ML Innovations Inc.

View the original press release on ACCESS Newswire

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Career Transition

6 Reasons a Journalism Degree Is Still Necessary

From mastering the fundamentals to building a professional network, formal journalism education delivers skills and connections that are hard to replicate on your own.

By Amanda Ernst

Amanda Ernst Kallet is a senior business development executive currently leading AI partnerships at Meta, where she is a credited contributor to the Llama 3 and SeamlessM4T research publications. She previously held director-level roles at Verizon Media and AOL, and holds an MBA from Columbia Business School.

5 min read • Originally published June 15, 2015 / Updated March 31, 2026

By Amanda Ernst

5 min read • Originally published June 15, 2015 / Updated March 31, 2026

Anyone with the passion to write can start a WordPress or Substack and call themselves a journalist, but there’s more to a career in journalism than just writing and reporting.

And while it is possible to develop yourself as a self-made journalist by skipping the academic track, a journalism degree provides technical skills, networking opportunities, and real-world perspectives from working professionals, among other benefits.

Beyond a foot in the door (though that’s definitely a key benefit of a degree), a formal education is the most efficient way to learn what you’ll need to succeed in the field.

Let’s take a look at 6 reasons J-school is the way to go.

1. The basics

These include grammar, headline-writing, story structure, how to handle breaking news and embargoes, crafting a great lede, writing in the inverted pyramid, etc.

Not sure what those terms mean? Anyone with a journalism degree does, as it’s one of the first things that you learn in J-school.

“I was definitely in for a rude awakening when I started,” says Anne Urda, an assistant managing editor at Law360 with a master’s in journalism from NYU.

“I thought, ‘Hey, I’m a decent writer, I can do this,’ but it really does require a different set of skills and an actual education in the importance of a good lede, asking the right questions of your sources, etc. While you can pick that up along the way in a job, it’s very difficult to find the right mentor or someone who is going to take the time to school you in those fundamentals when you are up against real-world deadlines.”

Furthermore, many school professors have worked on copy desks themselves, so they can show you how to self-edit or copy-edit the work of others using AP or Chicago style.

Though blogs tend to care less about these things than magazines and newspapers, your ego will be bruised the first time a commenter points out that you don’t know the correct use of its and it’s.

2. Interviewing

Part of the blame for the lack of quality content online is that many writers today just don’t know how to approach interviews or get to the bottom of a story.

College courses will teach you which questions get the best kinds of answers, how to frame them so you get the quotes you need, and even the order in which to ask them (hint: save anything that will make your subject get up and leave for the end).

Learning the basics before you get hired will save you time in the long run and give you a chance to fail your way up while the stakes are relatively low.

3. Technical skills

Many managers are looking to hire experienced reporters who won’t require much on-the-job training. Enter J-school, where you’ll learn how to use the equipment and programs needed in print, magazine, online, and broadcast journalism, like Adobe InDesign or Illustrator, common CMS systems, Web design, or basic HTML.

You might also have the opportunity to take photography classes.

And how many times have you heard a podcast with muffled audio or watched a YouTube video with horrible video? If you want a lasting career in broadcast or multimedia journalism, presentation counts.

A college education will give you access to working studios where you can use high-quality video and editing equipment to create a professional reel to use in your job search.

It also has the bonus of demonstrating to the news director at your dream station that you have experience with the very technology they use.

4. Media law and ethics

When I was at Forbes, the in-house legal counsel gave new staff a crash course in media law and the magazine’s policies on accepting gifts, libel, slander, etc.

But throughout the course of my career, I have never received as in-depth an education on those subjects as I did in journalism school.

Knowing the basic definitions of slander, libel and defamation will help you to avoid issues in your own reporting and writing and stay out of trouble. You’ll be able to make informed decisions about when a publicist is overreacting or when to alert the lawyers.

You’ll also learn the importance of honesty in your reporting, which will hopefully help you to make smart choices unlike the reporters involved in plagiarism and source fabrication scandals.

5. A network of working journalists and editors

This benefit just can’t be underestimated. Relationships are everything in this biz, and your classmates today will be your first media contacts tomorrow.

When you first graduate, you all may have entry-level positions or internships, but in about 10 years, your friends will be in charge of hiring decisions or have close relationships with people who do. In 20 years, you’ll be running the show.

“I made friends with other journalism majors, and those connections have been invaluable in my career,” agrees Lauren Streib, senior editor at Huge.

“I also gained an enormous amount of perspective from having access to the institutional knowledge of my journalism professors, who were mainly retired newspapermen and women. Could I have learned these skills on the job? Certainly. But I was prepared for my first job in a way I would never have been without the connections. In a way, I feel like it put me ahead of the curve.”

6. Confidence to apply for and get great jobs

Applying and interviewing for jobs at major publications, websites or networks can be intimidating, but many journalists say they felt better knowing they had the strength of their education behind them when walking into an interview.

And, sometimes, that degree was what got them in the door in the first place.

“I know I got a good education, but I think the degree’s strongest asset is the name recognition,” reveals Meredith Lepore, daily morning writer for InStyle.

She has a master’s degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University. “That’s not why I got it, but it gets me in the door. I think my degree helped me get jobs at Fox and MSNBC, although I really had no TV experience.”

So, do you need a journalism degree to work in the biz? Of course not. But, whether you spend one year as a reporter or 20, your education is never wasted.

“I think people underestimate how difficult journalism is,” former New York Times reporter and veteran journalist Lola Ogunnaike said in a Mediabistro interview.

“It’s not just sitting at your computer and spouting off your opinions about Beyonce’s dress at the Met Gala. There is a structure to it, and I feel like that is sorely lacking in a lot of what’s being passed off as journalism today.”

Topics:

Go Freelance, Journalism Advice

media-news

Hollywood Needs Asia More Than Asia Needs Hollywood

Two record-breaking box office runs, a niche podcast launch, and the question every creative is afraid to answer.

By Mediabistro Team

5 min read • Published March 31, 2026

By Mediabistro Team

5 min read • Published March 31, 2026

The numbers don’t require interpretation. “The King’s Warden,” a historical drama made in Korea for Korean audiences, just crossed 15 million admissions at the domestic box office.

South Korea has a population of 51 million. One in three Koreans bought a ticket. It’s already the highest-grossing movie in South Korean history, adding another $3.3 million over the March 27–29 weekend without any international distribution muscle behind it.

Meanwhile, in China, Columbia Pictures’ “Project Hail Mary” climbed to number one with RMB53.3 million ($7.5 million) in its second weekend. A Hollywood science-fiction epic winning in the world’s second-largest film market sounds like business as usual, until you remember: China’s box office operates on its own terms now, approving what it wants when it wants.

Same weekend, opposite stories, same shift. Korea doesn’t need Hollywood’s validation or distribution networks to generate blockbuster economics. China will take Hollywood product, selectively, when it serves local tastes. The common thread is leverage, and it’s flowing east.

Asia Is Setting the Terms

“The King’s Warden” matters because this data point would have been impossible a decade ago. South Korea’s film industry has been building domestic infrastructure, production capacity, and audience loyalty for years. Fifteen million admissions for a local-language period drama is a new threshold.

Read the full box office breakdown at Variety. No international co-financing. No Hollywood distributor. No modulating cultural specificity for broader markets. It succeeded by going deep on what Korean audiences wanted, and the economics scaled from there.

Key Takeaway: Korea built a self-sustaining domestic market that generates blockbuster returns without external validation. China built a market so large that Hollywood needs access more than China needs Hollywood product. In both cases, the leverage has shifted east.

For anyone in film marketing, distribution strategy, or content development: the growth is in Asia, and the playbook is not exportable. You can’t take a template that worked in North America and apply it to Seoul or Shanghai. These markets have their own industrial logic, their own star systems, their own audience expectations.

China tells the other half. “Project Hail Mary” took the top spot during that same March 27–29 weekend, accumulating over $1 million in total after two weeks. See the China box office report at Variety.

Hollywood can still win in China, but the terms are set by Chinese regulators, Chinese distributors, and Chinese audience preferences. The approval process for foreign films remains opaque and selective. American studios compete for limited slots, and success depends as much on timing and political climate as on creative merit.

If you work in international co-productions, localization, or acquisition strategy, this is the operating environment. The power dynamic has inverted.

The Niche Keeps Getting “Nichier”

Astor Media, a publisher focused on automotive retail and aftermarket coverage, just launched the Automotive Business Podcast. Details on the launch from Motor Trade News.

The show targets dealership operators, service managers, and parts distributors. Not a consumer play. Not broad-interest automotive content for enthusiasts. This is trade publishing drilling into a subsector of a subsector, creating audio for professionals who need to understand the business dynamics of automotive retail specifically.

Why do we bring it up? The pattern holds: deep subject-matter expertise is a defensible position. Generalist media consolidates or collapses. Vertical media aimed at specific professional communities keeps finding sustainable economics, because the conversion rates and value per reader are higher than anything a generalist outlet can match.

If you’re building a media product or positioning yourself as a subject-matter expert, the niche is the moat. The people who know an industry cold, who understand operational details and regulatory nuances and supply chain dynamics, build audiences that generalists cannot reach.

Ultra-Processed Creativity and the Question Nobody Wants to Answer

Creative Boom published two pieces over the March 27–29 window that wrestle with the same underlying anxiety.

The first: Are we sleepwalking into an era of ultra-processed creativity? The frame is sharp. Ultra-processed food is engineered for convenience, shelf stability, and broad palatability at the expense of nutritional value.

The analogy to creative work: generative AI allows rapid production of content that looks professional and hits all the surface markers of quality, but may lack the depth and originality that makes creative work resonate over time.

The second piece asks something broader and more personal: How do you stay human when everything is changing this fast? It addresses the disorientation of working in an industry where the tools, economics, and expectations shift faster than any individual can adapt.

These have immediate professional consequences. If you’re a designer, writer, editor, or creative director, you’re already navigating clients who expect AI-assisted turnaround times at pre-AI budgets. You’re already competing with tools that generate competent work in seconds.

The question is not whether to use them (most people already are) but what kind of work you want to be known for, and whether the accelerated pace allows for the reflection and revision that produces work with durability.

Key Takeaway: When you compress the gap between intention and output to near-zero, you lose the friction that forced you to clarify your thinking, refine your approach, and make deliberate choices about what you were actually trying to communicate.

The “ultra-processed creativity” framing and theme gives language to something people have been sensing. The output looks right. It checks the boxes. It satisfies the brief. But something is missing: the human decision-making and editorial judgment that used to be embedded in every stage of the creative process.

The work that holds value is the work where judgment, curation, and the ability to discern what matters are visible in the finished product. Getting your work into human hands still matters, because humans can still tell the difference between something made quickly and something made well.

What This Means

The through-line is leverage and specificity. Global entertainment markets are setting their own terms, and the leverage has shifted away from legacy Hollywood gatekeepers. Trade media fragments into narrower verticals because depth beats breadth in an oversaturated information environment. Creative professionals wrestle with tools that accelerate production but compress the space for deliberate, human decision-making.

Working in international content strategy? The playbook is local. Building a media product? Go deep on a niche. Navigating AI-assisted creative workflows? The work that holds value requires judgment and the willingness to slow down when everything around you is speeding up.

For jobseekers looking for roles where subject-matter expertise and editorial judgment are valued, browse open roles on Mediabistro. For employers looking to hire media professionals who can navigate these shifts, post a job on Mediabistro.

This media news roundup is automatically curated to keep our community up to date on interesting happenings in the creative, media, and publishing professions. It may contain factual errors and should be read for general and informational purposes only. Please refer to the original source of each news item for specific inquiries.

Topics:

media-news

Job Search

How to Prepare for a Job Interview: A Step-by-Step Guide

#WeekendJobSearch Assignment #8: Get yourself interview ready

By John Lombard

John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.

2 min read • Originally published May 13, 2016 / Updated March 30, 2026

By John Lombard

2 min read • Originally published May 13, 2016 / Updated March 30, 2026

It’s week 8 of our #WeekendJobSearch, our ongoing series that breaks the whole job-search process into 13 totally doable to-do items.

Last week, we helped you power your network even further by getting you enrolled and involved in professional associations or LinkedIn groups.

This week, we’re helping you prepare for your next job interview… even if it doesn’t exist yet. Because you just never know when opportunity is going to knock—or when your application to that listing you found on the job board will yield a call for an interview.

The Weekend Job Search Assignment #8

Prep for Your Interview (Even When There’s Not One on the Horizon)

The best time to prep for an interview is before you even land one: If you’re mentally and physically prepared to head into an interview at the drop of a hat, you’ll likely be more motivated when you actually make it into that interview room.

And having everything ready to go means less last-minute scrambling, which means more time to remain calm and prep for the interview itself.

To be ready for your next interview—whenever it may be—go through this list so you know you’re good to go.

1. Have an Interview Outfit at the Ready

A superhero is able to jump into his outfit at a moment’s notice, and so should you be. Having your outfit ironed and hung means there’s one less thing you need to worry about. And what about those interview shoes: Can a quick shine fix them up or is it time to surf over to Zappos?

2. Make a Hair Appointment—Or Other Grooming Appointment—for This Week

Let’s say you get a call on Monday for a Wednesday interview. Would you have time to get in that barber’s or manicurist’s chair before meeting with the hiring manager? Who needs that stress? Take care of any personal grooming early and often so you can keep that to-do item struck off your list.

3. Get Your Printer in Working Order

Have you ever needed to print your resume before heading to your interview, only to realize your printer doesn’t have ink—or it’s displaying one of a thousand error messages? If it’s been a while since you’ve printed anything, check your ink levels and your paper supplies, and do a test print.

If there’s anything else you bring to interviews—a tablet loaded with your portfolio, for example—get those interview-ready today, too.

And that’s week 8!

Topics:

Get Hired, Job Search

Job Search

ICYMI: Here’s Our Latest Career Advice to Start Your Week Off Right

Talking points, tip sheets and trending topics to use in your job search, right now

By John Lombard

3 min read • Originally published April 4, 2016 / Updated March 30, 2026

By John Lombard

3 min read • Originally published April 4, 2016 / Updated March 30, 2026

Here’s a quick way to ease yourself into Monday morning: As you’re drinking your first (or second or third) coffee of the day, take a breather and check out these latest Mediabistro stories, in case you missed ’em, to help you gear up for the week to come.

Tips For Asking The Right Questions in Your Next Interview: We’ve all been there before: There comes a point in the interview when the hiring manager asks, “So, what questions do you have for me?” Next time, you can blow your future boss’s mind with skillfully crafted queries. Let these pointers show you the way.

What Does a Brand Manager Do?: Do you have a mind for strategy, a keen knowledge of current trends, and an eye for goal-setting? If so, this critical marketing role might be the one for you. Here’s what the job is all about, and how you can break in.

Storytelling Skills Every Marketing Pro Needs: You probably don’t need us to clue you in: Storytelling is taking the world of business by storm. See why it’s so important in the digital space, and how to use it to build your brand, gain customer loyalty, and more.

7 Reasons Why You Should Break Into Brand Journalism: If you’re a writer looking for a sweet gig, your search may be over. Check out what brand journalism is all about, and why it could be the perfect job for you.

8 Key Steps After the Interview to Land the Job: After the interview, all you may want to do is binge Rick and Morty, amiright? The problem with this kick-back approach? Other candidates are killing it with their post-interview strategy. See what to do so you don’t get lost in the shuffle.

Social Media Marketing Tips to Use in Your Job Search: To stay competitive in today’s job market, you’ve got to kill it with your socials—especially if you’re working in social media. Here are a few quick, easy and super-fun ways to get on your SM A game.

12 Pieces of Real-World Career Advice to Get You on Your Job-Search Game: Are you ready for the spring hiring season to heat up? Here’s what you need to find a job before summer, including outdated job-search rules you should break and smart ways to outshine your competition.

You Won’t Believe These April Fools’ Media Fails: Gmail’s Minions mic-drop attachment snafu is only the latest corporate April Fools’ Day joke to fall flat. Here are other companies’ April Fools’ faceplants, as well as one win that had us all, well, fooled.

This One Simple Tool Will Set You Up For Job-Search Success: Face it: A job search is a numbers game. The more job listings you apply to, the more likely you are to land an offer. Here’s how to track ’em, and up your chances of landing a new job.

Topics:

Get Hired, Job Search

Job Search

How to Know If a Job Offer Is Right for You

Afraid your potential new gig might not be the one for you? Experts suggest how to judge if it’s the right fit

By John Lombard

3 min read • Originally published April 18, 2016 / Updated March 30, 2026

By John Lombard

3 min read • Originally published April 18, 2016 / Updated March 30, 2026

Congrats! You’ve applied for a job, nailed the interview and gotten the right job offer. But the prospect of starting a new job can come with a mix of feelings: excitement for new faces and projects, and—for some—fear that you might be signing up for the wrong gig.

If you’re losing sleep about whether a prospective job is the one for you, read on, because the crowdsourcing geniuses at Quora have suggested ways to tell if a job is right for you. Here’s their collective wisdom to help you figure it out.

1. Interview the Interviewer

“You’ll know when you’re taking the right job by asking the right questions and doing your homework. Leverage your interview as an excellent opportunity to interview the employer just as much as they’re doing their due diligence on you.” —Vicki Salemi

The interview is a great time ask questions, both to impress your interviewer and to learn about the people and the organization. Salemi, a career expert at Monster and U.S. News Money, suggests taking note of whether your potential boss was respectful to you during the interview, and if you even like this person. She also advises asking about opportunities for growth on the potential job.

2. Tilt a Beer

“[W]hen interviewing a person to work for you, or a person to work for, you have to be able to think to yourself: let’s say I had a hard day with this person, we argued and we fought at work about things and it was a bad day. Would I still be able to go to a bar and tilt a beer with that person?” —John Byrd

Byrd describes this test as the “tilt a beer test,” for obvious reasons. If you’re on the fence about the person you’d be working for, consider this experiment. If you’re able to answer yes to the question above, then Byrd says you’ve taken the right job.

3. Consider the Alternatives

“I don’t think you should evaluate it as the ‘right’ job. It is one choice that is a relative choice compared with available alternatives. So given the skills and qualifications you have, and the opportunities available, is it a job that compensates well, is ethical and provides experience, contacts and skills that compare well with other possible jobs?” —Mark Switzer

Like everything in life, the rightness of a job is relative. This is just one job in a career that will have several. So if it seems better than what you have now, and can help you build your skills, why not take the leap? Or wait for something better to come along. Your call.

4. Do a Passion Check for the Right Job

“There is high correlation between things that come easy to you and job satisfaction. You need to have passion; if it’s easy to you, there is good synergy, you are naturally flowing, and it gives you energy. It should be something that you truly love, that makes you want to improve and that you have success in.” —Abdel Aziz Shokair

When you stop limiting yourself to a certain salary and start going after the jobs you’re passionate about (even if they don’t line up with your degree or skill set), Shokair says opportunities will open up to you.

Topics:

Get Hired, Job Search

Skills & Expertise

Ready to Advance Your Social Media Career? Here Are Your Next Steps

Social teams often lack clear career paths. Here's how to build new skills and transition into roles with more defined growth opportunities.

By John Lombard

4 min read • Originally published April 21, 2016 / Updated March 30, 2026

By John Lombard

4 min read • Originally published April 21, 2016 / Updated March 30, 2026

If you work in social media, or if your job has anything to do with creating or posting content to Facebook, Twitter, Snapchat and the rest, you’re probably feeling a little worn out. (Social media never sleeps!) And you’re probably wondering what next step to take in your career.

Fear not. With a little analysis of your skill set, some creativity and lots of initiative, you could be on your way to the next step in your career.

Where Does Social Fit?

The biggest complaint from social-media professionals is the absence of defined careers paths as most organizations still haven’t figured out how social fits into their corporate hierarchy.

“Social teams can get lost in the shuffle in terms of promotion cycles, raises and career planning,” says Matthew Knell, VP of social media and platform partnerships at About.com, who spoke on the topic of social media career development at SXSW in March.

Knell points to a recent survey he worked on of 150 social-media experts that found when it comes to career growth within social media, 30 percent feel they’ve topped out their skills, 22 percent feel their department is too small to foster growth and 15 percent feel they lack resources to advance their career.

And on top of growing pains, social-media experts simply feel underappreciated: “Social can be a very hard job that doesn’t always get recognition or support from executives who often don’t understand how hard it is,” says Knell.

The problem has only intensified as companies treat social roles as interchangeable when they cut headcount. You’re expected to do more with smaller teams, yet the path to senior leadership remains unclear. If you want to move up or move out, you need to make yourself marketable beyond the social desk.

Build Your Skills

To make a move out of social and into something with a more defined trajectory, you’ll need to build up your skill set, taking what you’ve gained from the world of social media and making it marketable to new areas.

“Media professionals can move lots of places within an organization,” says Knell. “Many are primed as quick learners and super passionate folks.”

Let’s take a look at some skills you might want to consider adding to your repertoire, as well as what career doors they can open.

Digital Marketing

Social media is one aspect of a larger digital marketing campaign. If you’re looking to transition into a more general digital-marketing role, you must understand how to manage and strategize the big picture: integrating digital marketing into your brand’s strategy, establishing objectives and KPIs, developing a content strategy and more.

Good roles to try are digital-marketing coordinator or marketing specialist; if you come from a senior-level position, you may be able to transition into a marketing-manager role.

Crisis Communications

If you’re a seasoned social-media vet, chances are you’ve managed a crisis or two in your day. Take this skill and expand upon it, developing yourself into someone who can manage crises by drafting press releases and dispersing them to the proper media channels.

Developing skills in crisis management can prepare you for a career in public relations as well as corporate communications.

Internal Communications

You’re already skilled at communicating messages to your social audiences. Now up that skill by learning to communicate key messaging to stakeholders, company employees and the public.

Being able to effectively communicate messaging is not only a great skill for a social media pro looking to make a move, it can also eventually lead to jobs such as corporate writer to director of strategic communications.

Content Creation

Yes, you’re already a content creator. But hiring managers will see social media and think short-form copy and clickable links. Show companies you can also develop long-form, compelling and useful content for blogs, email campaigns and eBooks by developing skills in content creation.

Right now, content is a rapidly growing field with careers in content marketing, development and strategy.

Project Management

You’ve lead social-media campaigns before, so you’re no stranger to managing projects, but learning how to manage larger technical projects, determining the best approach, developing timelines and budgets and finding workarounds for trouble spots will make you stand apart from the competition.

Coupling your knowledge of social media and project management can land you project-manager positions at a variety of digital media companies.

Topics:

Climb the Ladder, Skills & Expertise

Productivity

6 Ways to Love Your Job

Job losing its shine? You don't need to quit to feel engaged again. Six practical ways to reconnect with your work, from stretching your role to making better connections with your coworkers.

By Joel Schwartzberg

Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.

5 min read • Originally published May 2, 2016 / Updated March 30, 2026

By Joel Schwartzberg

5 min read • Originally published May 2, 2016 / Updated March 30, 2026

You have good days and bad days, successes and failures, but sooner or later you start thinking, “Is there a job out there more suitable for me?”

By nature, even the coolest jobs start losing their luster the day you start them. So how do you learn to love your job once the honeymoon is over? Read on.

1. Stretch Your Roles

If you’ve grown tired of what you do day in and day out, do something different. “Become an elastic band. Push yourself to take on new assignments and gain some extra skills,” says Mark Swartz, senior career columnist for Monster Canada. “Be part of something bigger.”

Executive coach Cheryl Palmer, owner of the consultation company Call to Career, advises unmotivated workers to volunteer for internal committees. “Many large companies have committees to review processes,” she says. “Joining one can expose you to people you might not otherwise meet and can open the door for future job opportunities.”

“Know what you love, and think about how to incorporate this aspect into your work,” says career coach and corporate trainer Carin Rockind. “Adding these passions will make you like your workplace and the rest of your job more.” Examples include offering to write blog posts, deliver presentations or help with creative brainstorming.

If you don’t have the required skills to take on greater responsibilities, consider taking classes. These days, it’s fairly easy to find in-person and online classes on everything from public relations to Web coding to copyediting. Sometimes your company will kick in some tuition, as well.

Whatever your big plans are, make sure to check in with the boss first. “You have to let your manager, and everyone else, know that you want to be involved,” says Jason Bohner, HR director at Engaged Health Solutions, a Chicago-based organizational consultancy.

“Do what you were hired to do, but keep your eyes open for opportunities to grow your skills and find happiness in your job.”

2. Make New Connections

Job fulfillment is strongly affected by your social interactions in the workplace. After all, you probably spend more time with these people than your own family. Career and job strategist Kyra Mancine recommends making or enhancing these personal connections.

“Instead of emailing a colleague, go up to him and express interest in what he’s working on,” Mancine says. She also recommends connecting with coworkers through LinkedIn. It’s professional, appropriate and helps you learn something new about the people you’re spending so much time with.

Consider joining group activities after work, as well. “If your employer has a community service program, use that as an opportunity to do something good for someone else and get away from your workplace for a few hours a week,” says Palmer.

“This will take your mind off your own troubles and also lend a helping hand to someone else.” Just for the record, there’s nothing wrong with bowling, either.

3. Get Comfortable

A small workstation makeover can make a big difference.

“Start with something as simple as clearing off your workspace and rearranging your office or cubicle,” says Mancine. “And while you’re cleaning, freshening and rearranging, take note of the ergonomics of your work area. I found I needed to raise my computer as I was starting to hunch over; I also invested in a back pillow for my office chair.”

Mancine also advises getting up and stretching every half-hour and taking leisurely walks outside. “Get the blood flowing. It will do wonders for your spirits,” she says.

Personally, I like to keep small, meaningful (alright, quirky) tchotchkes around my desk; they remind me that I do indeed have another life, and that work can be fun. They also make great conversation starters.

4. Offer Help

Reaching out to help co-workers, new employees or interns can also make you feel more vital at work.

“Increase your job satisfaction by passing along your experience to newer employees,” Palmer says. “Mentoring other employees can make your time at your current job more enjoyable.”

Family psychotherapist and author Dr. Fran Walfish says the best way to love the job you’re with is to “give” to someone else. “I don’t mean materialistic things like cash or gifts. I mean the kind of giving that requires your time, attention and personal thoughts, ideas and opinions,” she says. “Giving not only facilitates interacting with colleagues; it also kicks a bored or depressed feeling in the gut.”

Simply giving positive feedback to your team can put you in a better mood. “Start appreciating others, even the boss. Tell people they’re doing a good job and send handwritten notes,” says Mary Hladio, a veteran workplace expert. “You might be skeptical at first, but you’ll start to influence the organization’s culture, and others will return the compliments.”

And don’t forget to give yourself a little love too. “Reward yourself along the way for the small victories,” says executive trainer AmyK Hutchens. “Recognizing and rewarding mini-milestones maintains the positive momentum and keeps you smiling and engaged.”

5. Take Your Time

Sometimes all you need is a quick recharging of your batteries.

“People get so caught up in the stress of their current responsibilities. They just don’t realize all they need is a little time away,” says Andrew Schrage, founder and hiring manager at Money Crashers, a personal finance blog. “In many cases, just taking an impromptu weekend getaway or utilizing a few sick days will give you the time you need to refocus.”

If you don’t have that much time, take less. “Plan fun activities for your lunch break or right after work to lighten your mood, such as playing a team sport, learning a new hobby or taking a class,” says Brie Weiler Reynolds, career advice writer for FlexJobs.com, a telecommuting job site.

I joined a local Toastmasters Club close to where I work. Meeting twice a month breaks up the week, helps me relax and gives me something to look forward to. (Toastmasters is a public speaking social club; we don’t make toast.)

6. Keep the Big Picture in Mind

Perhaps the easiest way to feel good about your job is just to remind yourself about the big picture, not the tiny to-dos. “When the day ahead is filled with tasks you’re not happy about, remind yourself that these tasks get you closer to the bigger outcome,” says Reynolds.

The “big outcome” could be a particular project you feel good about or the overall company mission. Is there some aspect of the company that makes you proud to work there?

When all is said and done, not everyone can love the job they’re with. In other words, you can’t always get what you want. But to borrow a line from a 70’s-era musical sage: If you try sometime… you just might find… you get what you need.

If you’re still feeling antsy, there’s nothing wrong with seeing what other jobs are out there. Our job board, with positions across the country and media landscape, is the perfect place to start.

Topics:

Be Inspired, Productivity

The Diagnosis Every Creator Gave Independently

How Robinson’s Format Strategy Compounds Reach

The Anatomy of a 190K-Impression Post

LinkedIn Is a Platform of Lurkers (and That’s Not a Bad Thing)

Build Through People, Not Pages

Who’s Actually Doing It Right

LinkedIn Is Not Instagram With Text

Cadence: Why Posting Daily Without a Strategy Hurts You

The Vulnerability Line: How Personal Is Too Personal for a Professional Platform?

The 5-Hour-a-Week LinkedIn Playbook for Media Companies

What This All Adds Up To

1. The basics

2. Interviewing

3. Technical skills

4. Media law and ethics

5. A network of working journalists and editors

6. Confidence to apply for and get great jobs

Asia Is Setting the Terms

The Niche Keeps Getting “Nichier”

Ultra-Processed Creativity and the Question Nobody Wants to Answer

What This Means

The Weekend Job Search Assignment #8

1. Have an Interview Outfit at the Ready

2. Make a Hair Appointment—Or Other Grooming Appointment—for This Week

3. Get Your Printer in Working Order

1. Interview the Interviewer

2. Tilt a Beer

3. Consider the Alternatives

4. Do a Passion Check for the Right Job

Where Does Social Fit?

Build Your Skills

1. Stretch Your Roles

2. Make New Connections

3. Get Comfortable

4. Offer Help

5. Take Your Time

6. Keep the Big Picture in Mind

Aleksandar Spaseski