DALLAS, TX / ACCESS Newswire / January 27, 2026 / As artificial intelligence increasingly shapes how consumers, journalists, and stakeholders discover and evaluate brands, The Vokol Group (TVG) is helping companies adapt their public relations strategies through AI Optimization (AIO)-a modern PR approach that ensures brands are accurately represented across search engines, AI overviews, and generative AI platforms.

According to recent industry research, more than 60% of AI-generated answers pull from high-authority news sources and press wire content, reinforcing the role of earned media as a primary data source for large language models (LLMs) and AI-powered search tools. As a result, brands that publish consistent, well-structured press releases are significantly more likely to appear accurately in AI-generated summaries and recommendations.

"AI doesn’t invent brand stories-it assembles them from trusted sources," said Dana Cobb, President of The Vokol Group. "Press releases distributed through credible wire services have become one of the most influential inputs shaping how AI systems describe who a brand is, what it does, and why it matters."

How AIO Is Reshaping Modern PR
AI Optimization in public relations focuses on structuring press releases so they are easily interpreted, indexed, and reused by both search engines and AI platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. Unlike traditional PR, which prioritized one-time media coverage, AIO-driven PR emphasizes clarity, consistency, and machine-readable structure-while still maintaining human storytelling.

Best practices include:

• Clear, declarative headlines that state who, what, and where

• Strong ledes that answer the five Ws immediately

• Modular, scannable sections that support AI extraction

• Consistent brand naming and terminology

• Evergreen boilerplate language frequently reused by AI as brand descriptors

• Distribution through wire services indexed by search engines and AI systems

When executed on a regular cadence, these releases establish durable authority signals that AI models reference repeatedly over time.

A More Cost-Effective Alternative to Always-On Paid Media
The Vokol Group notes that AIO-driven PR offers brands a scalable and cost-effective alternative to heavy reliance on paid advertising. While ads stop delivering value once spend ends, AI-optimized press releases continue working long after publication-supporting SEO, AI visibility, and online reputation simultaneously.

"One optimized press release can influence search results and AI-generated brand descriptions for months or even years," Cobb said. "That longevity makes AIO-focused PR one of the highest-return investments brands can make today."

Strengthening Reputation and Narrative Control
Beyond visibility, AIO-driven PR plays a critical role in online reputation management. Consistent wire distribution helps populate page-one search results with brand-approved content, reducing the influence of outdated, inaccurate, or third-party narratives.

For brands experiencing growth, expansion, or increased scrutiny, this steady cadence of authoritative content also provides a stronger foundation for crisis resilience and brand trust.

TVG’s Expertise at the Intersection of PR, SEO, and AI
The Vokol Group has built its reputation by operating at the intersection of earned media, search optimization, and emerging AI discovery trends. Based in Dallas, TVG works with brands across lifestyle, retail, home services, entertainment, and community-driven sectors-helping them scale visibility while maintaining narrative control.

TVG’s approach blends traditional PR fundamentals with modern optimization strategies, ensuring client messaging performs not only with journalists, but also with search algorithms and AI systems increasingly responsible for brand discovery.

"The future of PR is AI-aware," Cobb added. "Modern public relations isn’t just about being seen-it’s about being correctly understood everywhere your brand shows up."

About The Vokol Group
The Vokol Group (TVG) is a Dallas-based public relations agency specializing in modern PR strategies for a wide range of clients and categories. TVG works with brands across lifestyle, retail, home services, entertainment, and community-driven industries to build long-term visibility, credibility, and reputation in an increasingly AI-driven search environment.

TVG has been recognized with multiple industry honors, including several coveted 2025 PRSA Pegasus Awards, including Best in Show, reflecting the agency’s strength in strategic storytelling, media relations, and integrated communications. The agency has led PR efforts for regional and national brands such as Soulman’s Bar-B-Que, Puttshack, The Magdalen House, Tianyu Lights Festival, Diner en Blanc Dallas, The Light Park, FAN EXPO Dallas, Balekian Hayes Family Law, and other growth-focused organizations.

By blending traditional PR fundamentals with future-focused optimization strategies, The Vokol Group helps brands ensure they are not only visible-but accurately understood-across media, search engines, and generative AI platforms. Learn more at www.thevokolgroup.com

Contact: Dana Cobb, dana@thevokolgroup.com 972.955.9747

SOURCE: The Vokol Group

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SARASOTA, FLORIDA / ACCESS Newswire / January 27, 2026 / Specificity (OTCID:SPTY), a leading digital marketing agency specializing in hybrid AdTech solutions, today announced a strategic partnership with A2SPA, a provider of execution-time security protocols for agentic AI systems.

The partnership follows an extensive evaluation of emerging AI execution risks, as autonomous agents increasingly communicate and act at scale. Specificity selected A2SPA to ensure that AI-driven workflows execute only within clearly authorized, cryptographically enforced boundaries – particularly in high-value environments like advertising and marketing operations. When an LLM sits at the center of intent data feeds, identity graphs, and pixel intelligence after mechanical and fake traffic have been stripped out – execution must follow the data protocols and timing defined by the advertiser, not the monetization logic of the platforms. Without execution-time control, even clean intelligence is overridden by incentives that do not serve brands, their campaigns and certainly not their revenue goals.

"Agentic AI is rapidly becoming operational infrastructure, not just decision support," said Jason Wood, Founder and CEO of Specificity. "Without execution-time controls, marketers put themselves at a disadvantage as AI agents act across platforms, systems, and data sources. A2SPA stood out as the only solution focused on enforcing control at the moment of execution, which is where real risk and value converge."

As AI agents increasingly interact with one another without direct human oversight, gaps in execution authorization can compound into large-scale inefficiencies and misaligned outcomes. In industries such as adtech – where automated decisioning touches audience selection, platform allocation, spend placement, and creative execution – even small execution gaps can have outsized economic impact.

"AI agents don’t create risk because they’re intelligent – they create risk because they can act," said Jonathan Capriola, Co-Founder and CEO of A2SPA. "As agentic systems scale, the real challenge becomes execution-time control. A2SPA was built to cryptographically enforce what agents are allowed to do at the moment of action, ensuring autonomy remains verifiable, auditable, and aligned with business intent. This partnership demonstrates how execution protocols become foundational infrastructure as AI moves into real-world production."

Why now: As autonomous agents increasingly execute actions across high-value systems without human checkpoints, execution-time authorization is becoming a prerequisite for deploying AI safely at scale.

About Specificity
Specificity is a leading digital marketing agency specializing in hybrid ad tech solutions that eliminate bot traffic, reach verified audiences, and maximize ROI. By combining advanced technology with creative strategy and analytics, Specificity helps brands achieve predictable, scalable growth.

About A2SPA
A2SPA provides execution-time authorization protocols for agentic AI systems, enabling cryptographic control at the moment of action. The platform ensures AI agents operate safely, verifiably, and within defined execution boundaries as autonomy scales across industries.

Media Contact:
Chris Gruening
Vice President, Client Services
Specificity
chris@specificityinc.com

SOURCE: Specificity Inc.

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NEW YORK, NY / ACCESS Newswire / January 27, 2026 / SocialBoom.io recognizes that in today’s fast-paced digital world, YouTube remains a powerhouse among social media platforms where creators and businesses compete fiercely for attention. Recognizing the growing challenges in building a substantial subscriber base organically, SocialBoom.io proudly announces the launch of its specialized service designed to help users buy YouTube subscribers safely, efficiently, and with lasting results. This new offering aims to enhance channel visibility, credibility, and overall presence in the competitive YouTube landscape.

Why Buying YouTube Subscribers Is a Smart Move

For creators serious about success on YouTube, having a solid subscriber count is essential. A higher subscriber count not only boosts your channel’s social proof but also positively impacts the YouTube algorithm, increasing the likelihood that your videos will be recommended to a broader audience. However, growing subscribers organically can be slow and unpredictable, especially for new or smaller channels. That’s where buying subscribers through trusted platforms like SocialBoom.io provides a valuable head start.

By purchasing real YouTube subscribers, creators can jumpstart their channel growth, gaining the momentum needed to attract genuine engagement. This approach helps channels meet YouTube’s monetization requirements, including reaching the critical milestone of one thousand subscribers, while improving the channel’s overall standing and presence.

Commitment to Quality and Safety at SocialBoom.io

One of the biggest concerns when buying subscribers is the risk of fake accounts or bots, which can lead to subscriber drops and potentially harm your channel’s reputation with YouTube’s systems. SocialBoom.io addresses these issues head-on by prioritizing the delivery of high quality YouTube subscribers – real accounts with active histories. This ensures that purchased subscribers contribute to natural engagement and long-term credibility.

Additionally, SocialBoom.io uses drip feed delivery methods, gradually adding new subscribers over time instead of flooding your channel with a sudden spike. This natural delivery pattern helps avoid triggering YouTube’s spam detection algorithms and supports sustainable, organic growth that maintains your channel’s analytics in a consistent and trustworthy manner.

Flexible Subscriber Packages Tailored to Your Needs

Understanding that every YouTube channel has unique goals and budgets, SocialBoom.io offers a wide range of flexible subscriber packages. Whether you’re an emerging creator aiming to gain your first few hundred subscribers or an established business looking to expand your audience, SocialBoom.io has both basic packages and premium options designed to fit your strategy.

All packages come with transparent pricing and no hidden fees, so you know exactly what you’re purchasing. The ability to choose from various subscriber counts allows you to scale your growth responsibly, reducing the risk of sudden drops and benefiting from retention guarantees that protect your investment.

Secure Payment Methods and Dedicated Customer Support

Security is a top priority at SocialBoom.io. The platform offers secure payment methods, including multiple convenient payment options, making the purchasing process safe and hassle-free. Importantly, users only need to provide their channel URL – never their YouTube login credentials – safeguarding account privacy and security.

Moreover, SocialBoom.io provides a responsive customer support team available during business hours to assist with any questions or concerns. This dedication to service quality ensures users receive timely support and guidance throughout their subscriber purchasing journey.

The Benefits of Buying Subscribers with SocialBoom.io

Increasing your subscriber count with SocialBoom.io can significantly enhance your channel’s visibility by providing social proof that attracts new viewers. This boost in visibility often encourages more organic subscribers, creating a positive cycle of growth. Furthermore, purchasing subscribers can expedite reaching YouTube’s monetization milestones, such as one thousand subscribers and 4,000 watch hours, allowing creators to start earning revenue sooner.

A steady and natural increase in subscribers signals to the YouTube algorithm that your channel is active and engaging, improving your chances of appearing in search results and suggested videos. Additionally, witnessing subscriber growth motivates creators to produce consistent, high quality videos, supporting ongoing organic growth and strengthening the channel’s presence.

Ensuring Long-Term Success with SocialBoom.io

SocialBoom.io’s approach focuses on building a strong foundation with real subscribers who contribute to long-term credibility rather than quick, unsustainable spikes. The gradual delivery system, combined with retention guarantees, helps prevent subscriber drop and maintains a natural growth curve.

The platform encourages users to complement their purchased subscribers with consistent content creation and engagement strategies. This holistic approach ensures that your channel not only looks good on paper but also performs well in terms of real engagement and audience retention.

Getting Started with SocialBoom.io Is Easy

Starting with SocialBoom.io is simple and straightforward. Choose the subscriber package that best fits your needs, provide your channel URL, and select a secure payment method. Once your purchase is confirmed, the delivery process begins promptly, with new subscribers added gradually to mimic natural growth patterns.

SocialBoom.io also offers detailed tips and guidance on maximizing the benefits of buying subscribers, including advice on creating compelling content and engaging effectively with your audience.

Why SocialBoom.io Stands Out Among Other Services

Among the many sites to buy YouTube subscribers, SocialBoom.io distinguishes itself through its commitment to delivering genuine, active YouTube users via drip feed delivery that supports natural looking growth and avoids triggering spam filters. The service includes retention guarantees to replace subscribers if drops occur, transparent pricing without hidden fees, secure payment options, responsive customer support during business hours, and flexible packages tailored to different budgets and channel goals.

Build Your YouTube Presence with Confidence

Growing a YouTube channel can be challenging, especially for new creators and businesses. SocialBoom.io’s service to buy YouTube subscribers offers a practical, secure, and effective way to enhance your subscriber count, improve channel visibility, and build long-term credibility.

By focusing on real accounts, gradual delivery, and exceptional customer support, SocialBoom.io provides a trusted platform for creators looking to accelerate growth and meet YouTube’s monetization requirements. Whether you’re just starting out or expanding an existing audience, SocialBoom.io can be a valuable part of your broader social media strategy.

For more information on how to purchase YouTube subscribers safely and effectively, visit SocialBoom.io’s official website today and explore their subscriber packages. Start building your channel’s success with confidence and the right support behind you.

Company Information

Company GS Webs
Contact Person James Cole
Email james@socialboom.io
Website https://socialboom.io

SOURCE: SocialBoom.io

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AI Systems Do Not List Companies, They Select Them

POST FALLS, IDAHO / ACCESS Newswire / January 26, 2026 / AI-driven search systems are designed to minimize uncertainty. Instead of offering multiple options, they synthesize information and select a single entity to reference. Research from MIT shows that AI-generated answers increasingly rely on pre-validated authority models to avoid conflicting information.

This design choice means that appearing in AI search results is no longer about exposure; it is about qualification.

Why a New Standard Was Necessary

As more agencies began claiming AI expertise, confusion emerged in the market. AI systems do not resolve this confusion through claims or branding. They resolve it by identifying repeatable, verifiable authority patterns across trusted environments.

Without a clear standard, AI systems default to excluding most companies entirely.

Defining Authority Through AEO

AEO establishes a structured methodology for how companies are evaluated by AI systems. It integrates online presence alignment, reputation management signals, and media placement into a cohesive authority profile that AI engines can interpret.

Trustpoint Xposure is currently the only PR agency in the United States that has completed formal AEO certification and applies that certification through direct media access and AI answer validation.

This positions Trustpoint Xposure as the reference point AI systems rely on when selecting authoritative answers.

What This Means for Businesses Competing in AI Search

For organizations wondering how do I rank first in AI search, the answer is no longer incremental optimization. It is authority validation. Companies must now demonstrate credibility in ways that AI systems can independently verify.

This new standard shifts the focus from competing for attention to earning recognition, fundamentally changing how visibility works in AI-generated search environments.

Jack Smith
Trustpoint Xposure
Media Director
Email: contact@trustpointxposure.com

SOURCE: Trustpoint Xposure

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New Leadership Role Advances Go-To-Market Strategy

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 26, 2026 / Vector Media, a leader in mobility marketing, today announced that Elizabeth Santos has joined the company as Vice President of Pricing and Planning, a newly created role designed to support the company’s evolving go-to-market strategy and expanding measurement capabilities.

In this role, Santos will lead pricing, inventory management, and sales planning across Vector Media’s national portfolio. As the company continues to partner with a broader range of marketers, Santos will play a critical role in introducing more dynamic pricing models, strategic packaging, and impression-based selling-helping optimize value for all.

Santos brings extensive experience managing inventory, pricing, and sales planning across major media organizations. She most recently served as Vice President of Pricing and Planning at Great American Media, where she established and led the inventory systems and planning processes. Prior to that, Santos held senior pricing and inventory leadership roles at Optimum Media (formerly a4 Media), ION Media Networks, and Univision Communications. Throughout her career, she has built and scaled pricing and planning functions to maximize performance.

"Elizabeth brings deep expertise in pricing, planning, and inventory strategy at a time when Vector is expanding how we go to market," said Bennett Fogel, President of Sales and Marketing at Vector Media. "Her ability to dynamically price and strategically package inventory based on demand, market conditions, and seasonality will be instrumental as we enhance our offerings and expand our partnerships."

Santos will report to Fogel and work closely with Vector’s sales and operations leadership as the company continues to evolve its pricing and planning infrastructure.

About Vector Media

Vector Media is a Mobility Marketing Company – putting brands in motion and in front of audiences where they live, work, commute, shop, and play.

At the core of our approach: Mobility Media – high-impact, street-level and coast-to-coast campaigns, including the only nationwide double-decker fleet – and Experiential – immersive activations that create unforgettable, real-world brand moments.

We’re architects of attention and creators of moments, blending bold creative with strategic placement and full-service production. Partnership drives everything we do: accountable, collaborative, and relentlessly innovative to keep brands moving forward.

At Vector, mobility marketing means meeting audiences in motion-building scale, frequency, and lasting impact with every touchpoint.

Contact Information:

Debbie Goetz
dgoetz@vectormedia.com

SOURCE: Vector Media

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Honorees to Be Celebrated at March 26 Gala in New York

NEW YORK CITY, NY / ACCESS Newswire / January 26, 2026 / Engineering News-Record (ENR) today announced the selection of the Top 25 Newsmakers in the architecture, engineering and construction (AEC) industry for 2025 – distinguished professionals whose leadership, innovation and impact shaped the industry over the past year. These exceptional individuals will be honored at ENR’s Award of Excellence Gala on March 26, 2026 at Pier 60 at Chelsea Piers in New York City, where one outstanding newsmaker will be presented with ENR’s highest individual honor, the 2026 Award of Excellence. (Engineering News-Record)

ENR’s Top 25 Newsmakers list highlights professionals from across the country who have improved the construction industry and benefited their communities by renewing infrastructure, developing new technology and providing leadership in times of crisis. A few of the 2025 honorees include:

• Nick Almeter, Project Manager, Halmar International – recognized for advancing innovative bridge rehabilitation methods on the Park Avenue Viaduct.

• Atorod Azizinamini, Director of Infrastructure Research and Innovation, FIU – honored for pioneering ultra-high-performance concrete (UHPC) spray systems improving durability and efficiency in bridge repair.

• David K. Beesley, Vice President of Project Management, Coppola Services Inc. – lauded for leading a major sewer rehabilitation project using trenchless techniques that minimized public disruption.

• Eric Swenson, Colonel, US Army Deputy Division Commander, North Atlantic Division, U.S. Army Corp of Engineers – Recognized for his leadership and building of public trust after the LA Wildfires — one of the largest urban cleanup operations in the country.

"These leaders exemplify the ingenuity and perseverance that define today’s AEC community," said Scott Blair, Editor-in-Chief, ENR. "From breakthroughs in materials innovation to transformative project delivery, the 2025 Top 25 Newsmakers are setting new benchmarks for excellence and advancing the industry in ways that will resonate for years."

The Award of Excellence Gala – a cornerstone event in the AEC calendar – unites industry executives, project teams, and thought leaders for an evening of recognition and celebration. The Gala caps a full day of activities including the Best of the Best Project Awards brunch and a formal dinner with an awards ceremony honoring the Top 25 Newsmakers, culminating in the presentation of the 2026 Award of Excellence.

Current Event Sponsors include: Quanta Services • Buffalo Geothermal Heating • GCPay, an Autodesk Company • Granite Construction • Halmar International • Magnusson Klemencic Associates • Ornamental Metals Institute of New York • Steel Institute of New York • National Center for Construction Education and Research • MATT Construction • Swinerton • Trunk Tools

For complete details on the honorees, event registration, and sponsorship opportunities, visit https://www.enr.com/enr-award-of-excellence.

Media Contact:
Andrea Pinyan, Event Manager, ENR Award of Excellence
pinyana@bnpmedia.com

About ENR:Engineering News-Record is the leading global provider of news, analysis and data for the AEC industry, fostering excellence in design, construction and innovation. (Engineering News-Record)

SOURCE: Engineering News-Record

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LOS ANGELES, CALIFORNIA / ACCESS Newswire / January 26, 2026 / The entertainment PR and marketing powerhouse 42West, a subsidiary of Dolphin (NASDAQ:DLPN), saw multiple clients achieve success with six nominations at the 98th Academy Awards. This year’s Oscars will be presented on March 15 in Los Angeles, in a telecast hosted for the second consecutive year by longtime 42West client Conan O’Brien.

In its 21-year history, 42West has worked on the campaigns of countless Academy Award winning films, including eight Best Picture winners. The company is once again in the running in that category, as producer Ashley Schlaifer is among the nominees for Netflix’s TRAIN DREAMS.

Andrew Jarecki received the second Oscar nomination in his acclaimed career for the Best Documentary Feature nominee THE ALABAMA SOLUTION (a film on which he was a director, writer and producer).

42West also handles the campaigns for Best Documentary Feature nominee MR. NOBODY AGAINST PUTIN and CHILDREN NO MORE: "WERE AND ARE GONE" in the Best Documentary Short category.

Another longtime client, the distributor GKIDS, achieved two nominations: Best Animated Feature for the critically lauded LITTLE AMÉLIE OR THE CHARACTER OF RAIN (the company ‘s 14th nomination ever in the category, which it won in 2023 for THE BOY AND THE HERON), and a first for the studio for Best Makeup and Hairstyling for the Japanese box office sensation KOKUHO.

ABOUT 42WEST:

42West, a subsidiary of Dolphin Entertainment, is one of the entertainment industry’s leading full-service public-relations firms. With offices in New York and Los Angeles, 42West has four divisions: Talent, Strategic Communications, Entertainment Marketing, and Fandoms & Franchises, the award-winning firm’s gaming, consumer products and publishing practice. The agency has developed and executed marketing and publicity strategies for hundreds of movies and television shows as well as countless actors, filmmakers, recording artists, personalities and authors. In addition, 42West provides strategic counsel to a wide variety of high-profile individuals and corporate clients-ranging from movie and pop stars to major studios, charitable organizations, and media conglomerates-looking to raise, reposition, or rehabilitate their public profiles.

ABOUT DOLPHIN:

Dolphin (NASDAQ:DLPN) is where cultural creation meets marketing execution. Founded in 1996 by Bill O’Dowd, Dolphin operates as both a venture studio-developing and investing in breakthrough content, products, and experiences-and a marketing consortium, featuring leading agencies across every communications discipline.

At its core, the venture studio creates, produces, finances, markets, and promotes new businesses and cultural ideas – ranging from acclaimed film, television, and digital content to consumer goods, live events and partnerships that define entertainment and lifestyle. Surrounding this entrepreneurial engine, Dolphin’s marketing prowess brings together best-in-class firms including 42West, The Door, Shore Fire Media, Elle Communications, Special Projects and The Digital Dept. Together, this collective delivers unmatched cross-marketing expertise and relationships across every vertical of pop culture – from film, television, music, influencers, sports, hospitality, and fashion to consumer brands and purpose-driven initiatives. Dolphin marketing has been the recipient of many accolades, including #1 Agency of the Year on the Observer PR Power List in 2025, The PR Net 100, and the PR News Elite 120.

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This press release contains ‘forward-looking statements’ within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.’s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as "will," "would," "anticipate," "expect," "believe," "designed," "plan," or "intend," the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment’s actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment’s forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law.

# # #

Contact:

James Carbonara
HAYDEN IR
(646)-755-7412
james@haydenir.com

SOURCE: Dolphin Entertainment

View the original press release on ACCESS Newswire