Video Producer Career Guide: What They Do, Skills, Salary &#038; Expert Advice

Ayana Young is a communications and PR strategist with 15+ years of experience spanning media relations, lifestyle brands, professional sports, and publishing.

6 min read • Originally published July 31, 2017 / Updated April 6, 2026

Find your first (or next) video job on Mediabistro.

Ayana Young is a communications and PR strategist with 15+ years of experience spanning media relations, lifestyle brands, professional sports, and publishing.

6 min read • Originally published July 31, 2017 / Updated April 6, 2026

We live in a golden age of TV and video content, with increasing jobs and opportunities in the world of production. The video production industry continues to expand across streaming platforms, social media, and corporate communications, creating diverse career paths for aspiring producers.

Meet Miriam Naggar, who successfully climbed the video production ladder to become Executive Producer of her own company. Armed with a BA in Communication and Media Studies from American University, she transitioned from NYC theater to advertising agencies, and now runs NORTHBOUND, her own video production company.

We spoke with Miriam about breaking into the industry, essential video producer skills, and advice she’d give her younger self.

Vital Stats
Name: Miriam Naggar
Company: NORTHBOUND
Title: Executive Producer
Social: @northboundfilm
Location: New York, NY
Education: American University

What Does a Video Producer Do?

The video producer oversees the budget, process, and logistics of video projects from concept to completion.

“On a typical day, you’ll find me casting for a short film or commercial, meeting with clients to describe shot-lists and treatments, checking out potential filming locations, hiring crew, or doing interviews on set for behind-the-scenes content,” Naggar explains.

Key video producer responsibilities include:

Budget management and cost control
Casting talent and hiring crew
Location scouting and securing permits
Client communication and project updates
Timeline management and scheduling
Quality control and post-production oversight

“It’s always unpredictable, challenging, and fun. I couldn’t ask for anything more.”

Breaking Into Video Production

Naggar’s journey into video production was organic rather than planned. “I’ve always loved film, so when working at advertising agencies, I naturally gravitated towards television and content projects.”

Her career progression demonstrates a common path in the industry:

Start in adjacent fields: Theater, advertising, or media roles
Seek video opportunities: Volunteer for video projects within your current role
Build internal departments: Help create video production capabilities
Develop expertise: Focus exclusively on video projects
Consider entrepreneurship: Launch your own production company

“At my last agency, I helped start a video production department so I could work on more video projects. Once I started, there was no looking back.”

Essential Skills for Video Producers

According to Naggar, successful producers need both technical knowledge and interpersonal skills:

“A good producer is curious about people and how things come together. Part of being a producer is learning what talents people have to offer and creating a network of artists and craftspeople with various skills.”

Technical Skills	Soft Skills
Budget management	Communication
Scheduling software	Problem-solving
Equipment knowledge	Leadership
Post-production basics	Networking

From Agency Life to Entrepreneurship

The transition from stable employment to entrepreneurship requires careful consideration. “I had worked full-time consistently since college graduation. The idea of leaving stability is constantly nerve-wracking and terrifying,” Naggar admits.

“I don’t think I would have made this decision if the possibilities didn’t excite and exhilarate me so much. It’s a big risk! But well worth it.”

About NORTHBOUND

NORTHBOUND is a creative production company based in New York City. “We’re smart, nimble, and collaborative, and deeply invested in the power of cinematic storytelling. We love the hustle and hard work, and it’s important that the people we work with enjoy the process every step of the way.”

The company was co-founded with director Christopher Hawthorne, whom Naggar met while creating a video production department at their previous agency. “His clear and consistent vision always delivers exemplary work, and his leadership inspires everyone. I think we work well together because we yell and laugh when we need to.”

Career Advice for Aspiring Producers

Naggar emphasizes the importance of asking for help and building relationships:

“One of my early mentors asked me: ‘When you go to the grocery store, are you the type of person who searches for what you need? Or do you ask for help before looking?’ Over the years, I’ve learned that there is no shame in asking for help.”

Notable Projects and Achievements

Naggar has produced content for major clients, including NBCUniversal and Calvin Klein. One project she’s particularly proud of is an unofficial music video for Chance the Rapper’s “All We Got,” partnering with Dance Theater of Harlem performers.

“Showcasing their talent was very important to me. Everyone involved did this as a passion project, and the sense of collaboration was beautiful. It was liberating to create something just for art’s sake—no agenda, no clients to answer to.”

Advice to Her Younger Self

“I’d tell my younger self to be bolder sooner. I got there after entering my 30s, and I think that’s natural, but I’d say get there faster.”

Additional advice includes:

Be more mindful of work-life balance
Don’t regret working hard in your 20s
Recognize there’s a time and place for everything
Trust the journey and learn from each experience

Staying Current and Motivated

“Keep learning, keep watching. I am self-taught and always learning, so Google is my best friend,” Naggar advises.

Learning Resources

For continuous skill development, Naggar recommends:

Online articles about video production techniques
YouTube tutorials on equipment and software
Industry publications and trade magazines
Podcasts focused on film and video production
Hands-on experience through internships or PA work

Intern or PA for experienced producers. Get on sets whenever possible to observe the production process firsthand.

Consuming Content for Inspiration

“I’ve been a movie and TV junkie since birth—and more recently a podcast junkie. I have a very long list of podcasts, shows, and films that I’m constantly trying to chip away at. It keeps me motivated and engaged to create content of my own.”

Working with Ideal Clients

“My favorite clients are those who love to collaborate and take chances. Clients that trust us and allow creativity to flourish are always happy they did so.”

At NORTHBOUND, the focus is on “crafting beautiful films for beautiful brands,” serving clients who appreciate both simplicity and creativity in their storytelling.

Frequently Asked Questions

What education do I need to become a video producer?

While many producers have degrees in communications, film, or media studies, the field values experience and portfolio work over formal education. Hands-on experience through internships, PA work, and personal projects is crucial.

How much do video producers earn?

Video producer salaries vary widely based on location, experience, and project scope. Entry-level positions may start around $35,000-$45,000, while experienced producers can earn $60,000-$100,000+ annually, with freelance rates ranging from $300-$800+ per day.

What’s the biggest challenge facing video producers today?

According to Naggar, “My job is all problem-solving challenges, big and small, navigating logistics and personalities. I’ve learned to treat big challenges the same as small challenges, otherwise nothing would get done.”

Should I start as a freelancer or seek full-time employment?

Most successful producers recommend starting with full-time or contract positions to learn the industry, build networks, and develop skills before transitioning to freelance or entrepreneurial ventures.

How important is networking in video production?

Extremely important. As Naggar notes, “Finding your network and reaching out to them for help on projects is a huge part of finding success in my job.” The industry relies heavily on relationships and referrals.

Ready to advance your video production skills? Find your next opportunity on our job board.

Topics:

Advice From the Pros, Be Inspired

Productivity

8 Side Hustles for Writers and Journalists

From tutoring to social media consulting, here are flexible side gigs that put your writing skills to work—plus advice from journalists who've done them.

By Amanda Ernst

Amanda Ernst Kallet is a senior business development executive currently leading AI partnerships at Meta, where she is a credited contributor to the Llama 3 and SeamlessM4T research publications. She previously held director-level roles at Verizon Media and AOL, and holds an MBA from Columbia Business School.

7 min read • Originally published February 12, 2015 / Updated April 6, 2026

By Amanda Ernst

7 min read • Originally published February 12, 2015 / Updated April 6, 2026

When you think of side jobs for writers, freelance reporting, blogging, and editing come immediately to mind. But beyond the obvious options, there are many other fields where journalists and writers can thrive—either as side gigs or full career transitions.

Here are eight side hustles for writers and journalists, along with advice from professionals who’ve successfully pursued them.

1. Youth Writing Instructor

Freelance writer Ellen Engelke was teaching dance classes at a cultural arts center in Torrance, California, when she noticed the city was looking for a literary arts teacher for children. With just her resume, a writing sample, and a curriculum outline, she secured the gig despite having no prior teaching experience.

Now she teaches several eight-week classes that meet once a week for a few hours. The schedule leaves plenty of time for freelance work.

“It is really fun,” she says. “I have students who are really loyal and they come back over and over. And I was able to branch out and teach a class about knitting and crochet, too.”

How to get the gig: Check your local community arts programs, cultural centers, schools, and community colleges for openings. If there isn’t a class you want to teach, put together a curriculum and pitch it to them.

2. Private Tutor

If you don’t want to create a curriculum for a whole class, you can tutor students privately. Since the SAT includes an essay section, many high schoolers need help with writing skills and test-taking strategies.

You can also offer college entrance essay coaching or help college students and recent grads with resume and cover letter writing.

How to get the gig: Find clients through word of mouth or register with platforms like Wyzant, which handles payments so you don’t have to ask clients directly. You set your own rates—many tutors charge $50 to $200+ per session, depending on the subject.

3. Business Writing Coach

By focusing on professionals who already have established careers, you can turn part-time tutoring into a full-time venture. That’s what Candace Talmadge, owner of Copy-Clinic and a former journalist and publicist, did.

“I spent my years as a journalist mostly as a business reporter,” she explains. “I have a lot of experience writing about business topics and doing PR for businesses, so it was a natural for me.”

Now she works with clients one-on-one through a members-only website, charging a monthly fee for coaching time. She also works with businesses like accounting firms, teaching their employees writing, editing, and research skills.

How to get the gig: Networking is key. Use your existing contacts to find leads, or join organizations whose members might make ideal clients.

4. Publishing Consultant

You know how to pitch, right? So you can coach others through the process—and they’ll pay you for it.

Author and publishing consultant Maryann Reid started her own company, Books & Buzz, after noticing a pattern. “A lot of my friends and people I was meeting at networking events were always asking me how I was able to get an article in Glamour, how I was able to write five novels, and how I was able to get on 20/20. They were willing to pay to improve their skills.”

She developed a niche doing speaking engagements and private coaching about increasing visibility and publishing books.

How to get the gig: You can start a consultancy with as little as $100 in capital, Reid says. Create a homepage, promote your offerings on LinkedIn, and set up speaking engagements to earn income and find clients. “Do it as soon as possible,” she advises. “If you’re working full-time, leverage what contacts and income you have at the moment.”

5. Brand Marketing Consultant

Freelance writer Isha Edwards also works as a brand marketing consultant through her company, EPiC Measures. She says working in marketing gives her “more leverage” and makes her more valuable to potential clients.

“Journalists are a dime a dozen, but when you’re marketing brands for other companies, you have credibility on another level,” she says. “The revenue is more solid, more consistent, and you have more diverse product offerings.”

Edwards does marketing consulting, communications, brand management, strategy, and branded events for both individual and organizational clients.

How to get the gig: Craft a strong pitch so potential clients can see the benefit of hiring you over another consultant or agency.

Working with a brand to develop their social media strategy puts you at the intersection of PR and marketing, and typically requires original content creation and some blogging.

“Journalists have an even bigger opportunity to get into social media now, because there is always something new and more hands are always needed,” says Douglas Marshall, a journalist turned social media manager who has worked with Saks Fifth Avenue and consults for brands like Bond No. 9.

“Journalists are currency in the social media world, probably more than they think they are. Always market yourself as your own brand, have a point of view, know that you are an expert (even if you don’t yet believe it), and people will start asking YOU to work for them rather than you having to find it.”

How to get the gig: Even without brand social media experience, you can land jobs based on your skills. Highlight your personal social media presence, attend social media conferences, research best practices, and come up with a loose strategy to pitch during interviews.

7. Paralegal

A few years after graduating from journalism school, Gaye Weintraub earned her paralegal certification and joined top law firms, where her journalism skills gave her a significant advantage.

“As a paralegal, you do a lot of research and a lot of writing,” she explains. “When attorneys see that you have writing capabilities that others don’t have, they ask you to do more work. I’ve had attorneys ask me to write briefs, and I was hired by a sitting judge to be a research assistant. I was even able to interview potential clients, which most paralegals don’t handle because they don’t have interview skills.”

Though paralegals can work long hours (sometimes 60-80 hour weeks), many receive four weeks of vacation, bonuses, and other benefits. And as Weintraub pointed out, many journalists already work those hours for less pay.

How to get the gig: If you have a bachelor’s degree (which many firms require), you need to complete a paralegal certification program. Weintraub suggests finding one that is ABA-approved. Many online programs take only a few months to complete.

8. Turn Your Passion Into a Side Gig

Former Good Morning America anchor Lisa McRee decided to put the same passion and dedication she brought to reporting into improving her health and that of her family. Her journey led to a website, a video series for Everyday Health, weekly newsletters, and an upcoming book—a whole new career she never anticipated.

“You have to find something that you’re passionate about, because it’s not going to pay your bills out of the gate,” McRee says. “You have to be doing it for your health.”

Whatever you’re passionate about—fitness, cooking, personal finance, travel—your journalism skills can help you build an audience and eventually monetize it.

Quick Comparison: Side Gigs for Writers

Side Gig	Time Commitment	Earning Potential	Startup Needed
Youth Writing Instructor	Part-time (set schedule)	$25-$75/hour	Curriculum outline
Private Tutor	Flexible	$50-$200/session	Minimal
Business Writing Coach	Flexible	$75-$200+/hour	Website, networking
Publishing Consultant	Flexible	Varies widely	~$100 (website)
Brand Marketing Consultant	Project-based	$50-$150+/hour	Portfolio, pitch deck
Social Media Manager	Part-time to full-time	$500-$5,000+/month per client	Strong personal presence
Paralegal	Full-time (career change)	$50,000-$80,000/year	Certification required
Passion Project	Varies	Long-term potential	Time and dedication

Ready to explore new opportunities? Browse jobs on Mediabistro.

FAQs About Side Gigs for Writers

What are the best side hustles for writers?

The best side hustles for writers include tutoring, freelance editing, content writing, social media management, copywriting, business writing coaching, and publishing consulting. The right choice depends on your skills, interests, and how much time you can commit.

How much can writers earn from side gigs?

Earnings vary widely. Private tutors charge $50-$200 per session. Social media managers can earn $ 500 to $5,000 per month per client. Consultants often charge $ 75 to $200 per hour. The key is to specialize and position yourself as an expert.

Can journalists transition to marketing careers?

Yes, journalists have highly transferable marketing skills—strong writing, research, storytelling, interviewing, deadline management, and an understanding of audiences. Many journalists successfully transition to content marketing, brand strategy, PR, and social media management.

Do I need certifications to tutor or coach?

For general tutoring and writing coaching, certifications aren’t typically required—your experience and writing samples demonstrate your expertise. However, some roles, like paralegal work, do require formal certification. For tutoring platforms, you may need to pass their vetting process.

How do I find clients for writing side gigs?

Start with your existing network—former colleagues, sources, and professional contacts. Use LinkedIn to showcase your expertise. Join relevant professional organizations. Register with platforms like Wyzant (for tutoring) or freelance marketplaces. Speaking engagements and content marketing can also attract clients over time.

Is it realistic to start a side gig while working full-time?

Yes, most of these gigs offer flexibility. Tutoring, coaching, and consulting can be scheduled around your full-time job. The key is to set boundaries and be realistic about your capacity. Many people start with one or two clients and grow gradually.

Topics:

Be Inspired, Productivity

How to Withdraw a Job Application: Email Templates & Examples for Every Situation

Professional scripts for withdrawing gracefully at any stage of the hiring process

Scouted was a hiring marketplace that matched candidates to roles based on potential, serving clients from high-growth startups to Fortune 500 companies.

7 min read • Originally published January 30, 2026 / Updated April 6, 2026

Scouted was a hiring marketplace that matched candidates to roles based on potential, serving clients from high-growth startups to Fortune 500 companies.

7 min read • Originally published January 30, 2026 / Updated April 6, 2026

Whether you’ve accepted another offer, realized the role isn’t right for you, or have personal circumstances that changed your plans, knowing how to withdraw a job application professionally is an essential career skill. Done right, a withdrawal email takes just a few minutes to write and keeps your professional reputation intact.

This guide covers when and how to withdraw your application at every stage of the hiring process, plus ready-to-use email templates you can customize for your situation.

1. Reasons to Withdraw a Job Application

Candidates withdraw from job applications all the time. Common reasons include:

Accepted another offer – You received an offer from your preferred company
Role isn’t a good fit – After interviewing, you realized the position doesn’t match your skills or goals
Company culture concerns – Red flags emerged during the interview process
Personal circumstances – Relocation, family matters, health issues, or other life changes
Career direction change – You’ve decided to pursue a different path
Salary/benefits mismatch – The compensation doesn’t meet your requirements

The good news: if you handle it with respect and promptness, withdrawing your application won’t have negative consequences for your career.

2. When to Withdraw Your Application

The short answer: as soon as you know you don’t want the job.

Promptly informing an employer that you’re no longer interested allows them to focus on other candidates. If you’ve accepted a job offer elsewhere, withdraw outstanding applications from other companies immediately.

This is why it helps to stay organized during your job search by using a spreadsheet to track which companies you’ve applied to and your stage in each process.

3. How to Withdraw Your Application

The method depends on where you are in the hiring process:

Stage	How to Withdraw
Applied, but no interview yet	Log in to the application portal and select “withdraw application,” or send a brief email to HR
Working with a recruiter	Notify your recruiter directly—they’ll handle the rest
After interviewing	Send a personalized email to the hiring manager or your main contact
After receiving an offer	Send a thoughtful email to the hiring manager, and consider a phone call first

A brief, professional email is always the best approach—it leaves no room for ambiguity and demonstrates your professionalism even as you exit the process.

4. Email Templates for Withdrawing Your Application

Below are ready-to-use templates for different withdrawal scenarios. Customize the bracketed sections with your specific details.

Template 1: General Withdrawal Email (After Interview)

Subject: [Your Name] – Withdrawal from [Position Title] Candidacy

Dear [Hiring Manager’s Name],

Thank you for taking the time to interview me for the [Position Title] role at [Company Name]. I enjoyed learning more about the team and [something specific from the interview].

After careful consideration, I have decided to withdraw my application. [Optional: brief reason such as “I have accepted a position at another company” or “I’ve decided to pursue a different direction.”]

Thank you again for your time and consideration. I wish you and the team continued success.

Best regards,
[Your Name]

Template 2: Withdrawal Due to Accepting Another Offer

Subject: Withdrawing My Application – [Your Name]

Dear [Hiring Manager’s Name],

I wanted to reach out to let you know that I’ve accepted another position and would like to withdraw my application for [Position Title].

I genuinely appreciated the opportunity to interview with [Company Name] and learn about your team’s work on [specific project or detail]. It was a difficult decision, as I was impressed by the company culture and mission.

Thank you for the time you invested in my candidacy. I hope our paths cross again in the future.

Best,
[Your Name]

Template 3: Withdrawal Due to Personal Reasons

Subject: [Your Name] – Application Withdrawal for [Position Title]

Dear [Hiring Manager’s Name],

Thank you so much for considering me for the [Position Title] position at [Company Name]. I’ve truly enjoyed our conversations and learning about the role.

Unfortunately, due to personal circumstances, I need to withdraw my application at this time. This was not an easy decision, and I hope you understand.

I have great respect for [Company Name] and would welcome the opportunity to reconnect in the future should circumstances change. Thank you again for your understanding.

Warm regards,
[Your Name]

Template 4: Withdrawal Before Interview (Brief)

Subject: Withdrawal of Application – [Your Name], [Position Title]

Dear [Recruiter/HR Contact],

I am writing to withdraw my application for the [Position Title] position. After further consideration, I have decided to pursue other opportunities that more closely align with my career goals.

Thank you for considering my application. I wish you success in finding the right candidate.

Best,
[Your Name]

Template 5: Withdrawal – Role Not a Good Fit

Subject: [Your Name] – Withdrawing from Consideration

Dear [Hiring Manager’s Name],

Thank you for the opportunity to interview for the [Position Title] role. I appreciated learning more about the position and the team at [Company Name].

After reflecting on our conversation, I’ve concluded that the role isn’t the right fit for my skills and career objectives at this time. I want to be upfront rather than continue in a process that wouldn’t be the best match for either of us.

I have great respect for [Company Name] and wish you success in finding the ideal candidate.

Sincerely,
[Your Name]

5. Withdrawing After Receiving (or Accepting) an Offer

Declining a Job Offer

If you’ve received an offer but wish to decline, use a template similar to those above. You may also want to express interest in staying connected, especially if you’re in the same industry and may cross paths again.

Withdrawing After Accepting an Offer

This should be a last resort. According to a Robert Half survey, 28% of workers have reneged on a job offer, usually because a better opportunity came along.

If you must withdraw after accepting:

Act immediately – The sooner you notify them, the better
Call first – A phone call before your email shows more respect
Be honest but brief – Explain your circumstances without over-explaining
Apologize sincerely – Acknowledge the inconvenience you’re causing
Check your contract – Ensure you won’t breach any signed agreements

6. Tips for Withdrawing Without Burning Bridges

Be prompt – Don’t leave employers waiting
Keep it professional – Even if the interview revealed red flags, stay positive
Be brief – You don’t owe a detailed explanation
Express gratitude – Thank them for their time and consideration
Leave the door open – You never know when paths might cross again

7. Final Tip: Only Apply to Jobs You Actually Want

To reduce the likelihood of needing to withdraw, do your research upfront. Go on informational interviews, read company reviews, and honestly assess each job description before applying. Ask yourself: Can I see myself performing these duties every day?

Frequently Asked Questions

When is it appropriate to withdraw a job application?

Withdraw your application as soon as you decide the position isn’t right for you—whether due to accepting another offer, realizing the role doesn’t align with your goals, or personal reasons. Promptly informing the employer allows them to focus on other candidates.

How do I withdraw my application if I haven’t been interviewed yet?

If you’re early in the process, you can often withdraw directly through the company’s application portal. Alternatively, send a brief email to HR or your recruiter notifying them of your decision.

What’s the best way to withdraw after an interview?

Send a personalized email to your main contact (usually the hiring manager or recruiter) explaining your decision. Keep it professional, concise, and express gratitude for the opportunity.

What should I include in a withdrawal email?

Thank the hiring manager for their time, briefly state that you’re withdrawing (with an optional reason), and maintain a positive tone. You don’t need to go into extensive detail.

Can I withdraw after receiving a job offer?

Yes. Use a polite, thankful email similar to the templates above. Consider adding a line about staying in touch if you’d like to maintain the professional relationship.

What if I need to withdraw after accepting an offer?

This should be a last resort. Handle it with maximum professionalism: call first, then follow up in writing. Explain your circumstances honestly, apologize for the inconvenience, and ensure you’re not breaching any signed contracts.

Will withdrawing hurt my career?

Candidates regularly withdraw from applications without negative consequences—as long as you handle it respectfully and promptly. Maintain a professional tone to preserve your reputation in your industry.

How can I avoid needing to withdraw in the future?

Research companies thoroughly before applying. Use informational interviews and review sites to ensure positions align with your career goals and values before you enter the hiring process.

Currently job searching? Browse open positions on Mediabistro’s job board.

Topics:

Candidates, Climb the Ladder

Interview Tips

How to Describe Yourself in an Interview: 15 Example Answers That Impress

Sample responses to "How would you describe yourself?" that highlight your strengths without sounding generic.

By Ken Sundheim

5 min read • Originally published August 1, 2016 / Updated April 6, 2026

By Ken Sundheim

5 min read • Originally published August 1, 2016 / Updated April 6, 2026

In this article: Why This Question Matters | 15 Example Answers | Tips for Your Response | FAQs

In almost every job interview, the interviewer will ask some version of “How would you describe yourself?” While this question should be anticipated and practiced, many job seekers overlook its importance and fail to prepare a thoughtful answer.

The key is to be honest and authentic. Use the examples below as inspiration, but always phrase your answer in your own words—authenticity matters more than polish.

Why “Describe Yourself” Is Such an Important Question

This question typically comes early in the interview and sets the tone for everything that follows. Your answer reveals:

Your self-awareness and emotional intelligence
What you consider your most valuable qualities
How well you understand the role you’re applying for
Whether your values align with the company culture

A strong answer connects your personal qualities to what the employer needs. A weak answer sounds generic or rehearsed.

15 Ways to Describe Yourself in an Interview

These examples work especially well for sales and business development roles, but the principles apply to any position. Choose one or two that genuinely reflect who you are.

1. Results-Driven

“I’m confident in my ability to produce results. While I always prepare for challenges, I do the work necessary to ensure the best possible outcome.”

2. Performance-Oriented

“I want to be judged by my individual performance and rewarded based on my execution. I thrive when there are clear metrics for success.”

3. Ambitious and Aligned

“I look for companies with strong leadership and a clear vision—organizations that recognize and reward high performers. I want my success tied to the company’s success.”

4. Committed to Growth

“I’m someone who consistently invests in my own development, even when it’s not required by my job. I’ve found that learning—both directly and indirectly related to my work—makes me better at what I do.”

5. Goal-Oriented

“I’m modest but hardworking. I set firm goals for myself, define clear benchmarks, and then take the necessary steps to achieve them.”

6. Customer-Focused

“I have a consultative approach—I focus on understanding what clients actually need, not just what they say they want. I ask questions to uncover the real requirements, then deliver solutions that meet them.”

7. Self-Starter

“I’m positive and proactive. I don’t need to be micromanaged. When given a task, I figure out the best approach and execute autonomously.”

8. Natural Leader

“I’m someone who takes control of situations rather than letting situations control me. I stay calm under pressure and help others do the same.”

9. Determined

“I have an unwavering resolve to succeed—both in my own career and in making the companies I work for more competitive. I don’t give up when things get difficult.”

10. Pragmatic Problem-Solver

“I need to produce results. I meet challenges head-on rather than hoping they’ll resolve themselves. I’m optimistic but realistic about what needs to be done.”

11. High Achiever

“I consistently exceed expectations. I’m not satisfied with just meeting the bar—I want to raise it.”

12. Accountable

“I take full responsibility for my actions. When things go wrong, I don’t look for someone to blame—I look at what I can do better next time. Pointing fingers solves nothing.”

13. Decisive

“I make decisions and commit to them. I’m willing to do whatever is necessary to produce the best long-term results, even when it’s difficult in the short term.”

14. Team-Oriented

“I’m committed to building something larger than myself. I put the team’s success ahead of personal recognition because I know that’s how the best results happen.”

15. Principled

“I’m mature, candid, and I operate with integrity. I work every day to improve myself and my skills—becoming better at what I do is a lifelong commitment.”

Tips for Answering “How Would You Describe Yourself?”

Be Specific, Not Generic

Anyone can say they’re “hardworking” or “a team player.” What makes you different? Back up your descriptor with a brief example or specific context.

Match the Role

Choose qualities that align with what the job requires. A sales role might call for “results-driven,” while a collaborative creative role might call for “team-oriented.”

Keep It Concise

This isn’t your life story. Pick one or two qualities, explain them briefly, and let the interviewer ask follow-up questions if they want more detail.

Practice Out Loud

Your answer should sound natural, not memorized. Practice saying it aloud until it feels comfortable and conversational.

Ready to put your interview skills to the test? Browse open positions on Mediabistro.

About the author: Ken Sundheim is the CEO of KAS Placement, a sales and marketing recruiting firm specializing in staffing business development and marketing professionals. This article was originally published by the American Marketing Association.

FAQs on Describing Yourself in a Job Interview

How should I prepare for “How would you describe yourself?”

Anticipate this question and practice your answer in advance. Focus on being honest and authentic, and tailor your response to highlight qualities relevant to the specific job you’re applying for.

Why is authenticity important when describing myself?

Authenticity ensures your answers are genuine and reflect your true personality and capabilities. Interviewers can usually tell when someone is reciting a rehearsed script versus speaking from experience.

How many qualities should I mention?

Stick to one or two main qualities. It’s better to go deeper on fewer points than to rattle off a list that sounds like a resume. You can always mention additional qualities if the interviewer asks follow-up questions.

What’s the difference between “describe yourself” and “tell me about yourself”?

“Tell me about yourself” typically calls for a brief career narrative—where you’ve been and where you’re headed. “Describe yourself” focuses more on your personality traits, work style, and professional values.

What qualities are important to highlight for a sales role?

Key qualities include being results-driven, customer-focused, self-motivated, resilient, goal-oriented, and accountable. Emphasize your track record of meeting or exceeding targets.

What if I’m an introvert—can I still describe myself positively?

Absolutely. Introverts often excel at deep focus, thoughtful analysis, and one-on-one relationships. You might describe yourself as “reflective,” “detail-oriented,” or “someone who builds strong individual relationships.”

Should I mention weaknesses when describing myself?

Not in response to this question. Save weaknesses for when they’re specifically asked about. “Describe yourself” is your opportunity to highlight strengths.

How long should my answer be?

Aim for 30-60 seconds. Long enough to be substantive, short enough to keep the interviewer engaged. If they want more detail, they’ll ask.

Can I use the same answer for every interview?

Your core answer can stay similar, but you should tailor it to each role. Emphasize the qualities most relevant to that specific job and company culture.

What should I avoid saying?

Avoid clichés without substance (“I’m a people person”), negative framing (“I’m not very patient, but…”), and anything that sounds arrogant rather than confident. Also, avoid qualities irrelevant to the job.

Topics:

Get Hired, Interview Tips

Skills & Expertise

Influencer Marketing Jobs: The Complete Career Guide for 2026

The creator economy is growing up, and it’s hiring. Discover the high-paying roles, the shift toward B2B, and the exact skills you need to manage a multi-million dollar influencer budget in 2026.

By Mediabistro

The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.

7 min read • Originally published March 13, 2026 / Updated April 6, 2026

By Mediabistro

The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.

7 min read • Originally published March 13, 2026 / Updated April 6, 2026

Five years ago, “influencer marketing manager” was barely a real job title. Today, it’s one of the fastest-growing roles in media and marketing, with companies spending an estimated $24 billion on influencer marketing in 2024. Projections for 2026 are over $32 billion. That money needs people to manage it.

The result is an entirely new career track that sits at the intersection of social media, PR, media buying, and talent management. Brands, agencies, and platforms are all hiring, and they’re finding that the best candidates often come from unexpected backgrounds: former journalists, social media managers, talent agents, and even former influencers themselves.

Here’s what influencer marketing jobs look like in 2026, what they pay, and how to get into the field.

The Influencer Marketing Job Market

Influencer marketing has matured from a scrappy experiment into a core marketing channel. Companies that once threw free products at Instagram accounts now run sophisticated programs with six-figure budgets, contractual obligations, performance tracking, and dedicated teams.

That maturation has created real career infrastructure. Three shifts are driving current hiring:

In-house teams are expanding. Companies that previously outsourced influencer work to agencies are building internal departments. Beauty, fashion, food, fitness, tech, and entertainment brands all maintain dedicated influencer marketing teams now. In-house roles offer stability, deeper brand knowledge, and typically better compensation than agency equivalents.

B2B influencer marketing is emerging. It’s not just consumer brands anymore. SaaS companies, financial services firms, and professional services organizations are hiring influencer marketers to work with industry thought leaders, LinkedIn creators, and podcast hosts. This B2B angle opens the field to people with media and marketing backgrounds who might not connect with consumer influencer culture.

Regulation is creating compliance roles. FTC enforcement of influencer disclosure requirements, plus new state-level regulations, means companies need people who understand both marketing and legal compliance. Influencer marketing managers who can navigate partnership agreements, disclosure requirements, and content rights are in particularly high demand.

Market Reality: LinkedIn data shows influencer marketing spend grew 55% year-over-year in 2025. The catch is that the field is young enough that many hiring managers aren’t sure what “good” looks like, which creates an opportunity for candidates who can articulate a clear approach.

Types of Influencer Marketing Roles

Influencer Marketing Coordinator / Associate

The entry-level role. Coordinators handle the operational side: researching potential influencer partners, maintaining databases of creator contacts, managing outreach emails, tracking campaign deliverables, and compiling performance reports. This role is all about organization and attention to detail. You’ll be managing dozens of relationships and deadlines simultaneously.

Influencer Marketing Manager

The core strategic role. Managers develop influencer strategies, select and negotiate with creators, manage campaign budgets, oversee content creation and approval processes, and report on ROI. This is the level where you move from executing someone else’s plan to building your own. Most managers handle 10 to 30 active influencer relationships at any given time.

Influencer Partnerships / Talent Relations

Focused specifically on the relationship side. These roles sit at agencies or talent management companies and focus on matching brands with the right creators. The skill set is closer to talent agent than traditional marketer: negotiation, relationship building, contract management, and an encyclopedic knowledge of who’s who in the creator economy.

Head of Influencer Marketing / Director

Senior leadership overseeing the entire influencer function. Directors set strategy, manage teams, own budgets that can reach seven figures, and integrate influencer marketing with broader brand and content strategy. This role requires both marketing sophistication and people management skills. Most directors have 5 to 8 years of experience in influencer or social media marketing.

Creator Economy Analyst

A newer role that’s gaining traction at agencies, platforms, and larger brands. Analysts track creator economy trends, evaluate influencer performance data, build measurement frameworks, and advise on strategy based on quantitative analysis. If you’re more data-oriented than relationship-oriented, this is the influencer marketing path for you.

Influencer Marketing Salaries in 2026

Role	Salary Range	Notes
Coordinator / Associate	$42,000 – $58,000	Entry-level, agency or in-house
Influencer Marketing Manager	$65,000 – $95,000	2-5 years experience
Senior Manager	$85,000 – $120,000	Team lead, budget ownership
Director / Head of Influencer	$110,000 – $170,000	Senior leadership, major brands
VP (at agencies)	$140,000 – $200,000+	Overseeing practice area

Compensation in influencer marketing tends to be higher than equivalent roles in traditional PR or social media management, partly because the specialization is newer and demand outpaces supply. Brands in beauty, fashion, and tech tend to pay at the higher end of these ranges.

Skills Employers Are Looking For

Platform expertise. Deep understanding of how Instagram, TikTok, YouTube, LinkedIn, and emerging platforms work, including their algorithms, content formats, monetization features, and audience demographics. This isn’t about being a power user. It’s about understanding the mechanics well enough to evaluate influencer performance and predict what content will resonate.

Negotiation and relationship management. You’ll be negotiating rates with creators, managing expectations on both sides, and maintaining relationships that last beyond a single campaign. The best influencer marketers are the ones creators actually want to work with again.

Data analysis. Proficiency with influencer marketing platforms (Grin, CreatorIQ, Traackr, Aspire, or similar) and the ability to calculate and communicate ROI. Brands are past the point of measuring success by follower counts. They want engagement rates, conversion data, brand lift studies, and cost-per-acquisition numbers.

Content sense. Understanding what makes content perform on each platform. This means knowing the difference between content that looks polished and content that feels authentic, and being able to brief creators in a way that gives them creative freedom while staying on brand.

Legal and compliance awareness. FTC guidelines, usage rights, exclusivity clauses, content ownership, and disclosure requirements. You don’t need to be a lawyer, but you need to know enough to structure partnerships that protect both the brand and the creator.

Pro Tip: The most common mistake candidates make in influencer marketing interviews is talking about follower counts and celebrity partnerships. Hiring managers want to hear about micro-influencer strategy, performance measurement, and how you’d handle a creator who goes off-script. Show that you understand the operational complexity, not just the glamorous surface.

How to Get Into Influencer Marketing

Start with adjacent experience. Most people in influencer marketing didn’t start there. They transitioned from social media management, PR, brand marketing, talent management, or media. If you’re working in any of these fields, you’re closer than you think. Look for opportunities to manage influencer relationships within your current role, even informally.

Build your own creator knowledge. Follow the influencer marketing trade press: Creator Economy on LinkedIn, Tubefilter, Passionfruit, and the influencer marketing sections of Digiday and Adweek. Know who the major platforms, tools, and agencies are. When you can speak fluently about the creator economy in an interview, you stand out from candidates who just “use social media.”

Get certified. Several platforms offer influencer marketing certifications that, while not required, signal seriousness to employers. HubSpot, Traackr, and the Influencer Marketing Hub all have free or low-cost programs. They also teach you the frameworks and vocabulary that hiring managers expect.

Network in the right places. Attend creator economy conferences and events. Follow and engage with influencer marketing professionals on LinkedIn and Twitter. Join communities like the Influencer Marketing Association or creator economy Slack groups. Many roles in this space are filled through referrals, so visibility matters.

Apply on specialized boards. Mediabistro lists marketing and media roles, including influencer marketing positions at publishers, agencies, and media companies. The specialization means you’ll find better-matched opportunities than on general job sites.

Frequently Asked Questions

Do I need to be an influencer myself to work in influencer marketing?

No. Most influencer marketing professionals have never been creators themselves. What you need is an understanding of how the creator ecosystem works, strong marketing fundamentals, and good relationship skills. That said, having run even a small social media presence gives you a useful perspective on what creators deal with.

Is influencer marketing a stable career?

As stable as any marketing specialization, and arguably more so right now, given the growth trajectory. Companies that invest in influencer marketing tend to expand those teams over time, not shrink them. The risk is platform dependence. If a major platform changes its algorithm or loses relevance, the brands and roles built around it shift. Professionals who stay platform-agnostic and focus on strategy rather than tactics are more resilient.

What’s the career ceiling for influencer marketing?

The field is young, so the ceiling is still being defined. At major brands and agencies, the top of the influencer marketing ladder is currently VP or SVP of Influencer/Creator Partnerships. As the field matures, expect to see Chief Creator Officer or equivalent titles at forward-thinking companies. Many influencer marketing leaders also transition into broader marketing leadership (CMO track) or launch their own agencies.

Can I do influencer marketing remotely?

Yes. Influencer marketing is one of the most remote-friendly specializations in marketing. The work is primarily digital: communication happens via email, DMs, and video calls. Content review is done online. Data analysis is done in platforms. Many agencies and brands in this space are fully remote. Event-based activations and shoots occasionally require in-person presence, but the day-to-day work can be done from anywhere.

Ready to start your influencer marketing career? Browse current marketing and media jobs on Mediabistro.

Topics:

Skills & Expertise

How to Send References in an Email: Templates & Examples for Every Step

Everything you need to provide professional job references—with email templates you can copy

Scouted was a hiring marketplace that matched candidates to roles based on potential, serving clients from high-growth startups to Fortune 500 companies.

9 min read • Originally published May 30, 2019 / Updated April 6, 2026

Scouted was a hiring marketplace that matched candidates to roles based on potential, serving clients from high-growth startups to Fortune 500 companies.

9 min read • Originally published May 30, 2019 / Updated April 6, 2026

You gave a great cover letter and resume, nailed the interview, and sent a thank you note. Before you get the job offer, though, there’s one more important step: your references.

Many job seekers have questions about references—who to ask, how to ask them, and how to send their information to employers. This guide covers everything you need to know, with email templates you can customize for each step of the process.

When to Provide Job References

For most jobs, references are a crucial part of the hiring process. Some employers check references thoroughly; others barely glance at them. Since you can’t predict which approach your target employer takes, have your references ready before you need them.

Best practices:

Prepare references before you start applying – Don’t wait until an employer asks
Bring a printed reference list to interviews – Have it ready even if they don’t ask
Submit immediately when requested – The hiring process moves fast
Have at least 3 references ready – Some employers ask for more

Who to Ask for a Reference

Choose references who can speak positively and specifically about your work. Good options include:

Former supervisors – Managers who oversaw your work directly
Colleagues – Peers who collaborated with you on projects
Direct reports – People you managed or mentored
Clients or vendors – External contacts who can speak to your professionalism
Business contacts – People from professional organizations or industry connections

New to the workforce? If you don’t have professional references, consider:

Professors or teachers
Internship supervisors
Volunteer coordinators
Coaches or mentors

Tips for choosing references:

Select people relevant to the job you’re applying for
Choose people you had a positive working relationship with
Avoid anyone who might give a lukewarm or hesitant recommendation
Have more than 3 lined up in case someone is unavailable

How to Ask Someone to Be Your Reference

Always ask permission before listing someone as a reference. Never surprise them with an unexpected call from a hiring manager.

When asking for a reference:

Personalize your request – Don’t send a generic mass email
Make it easy to decline – You want enthusiastic references, not reluctant ones
Remind them of your work together – Jog their memory with specific projects
Offer to send your resume – Help them speak to your current accomplishments
Give them context – Share the type of role you’re pursuing

Email Template: Asking Someone to Be Your Reference

Subject: Would You Be a Reference for Me?

Dear [Reference Name],

I hope you’re doing well. I can’t believe it’s been [time period] since we worked together at [Company]! I learned so much from you and have such great memories from our time on [specific project or team].

I’ve been working at [Current Company] for the past [time period] and have decided I’m ready for a new challenge. I’m searching for [type of role] positions and am reaching out to ask if you would be willing to serve as a reference for me.

Given our work together on [specific project], I thought you would be a great person to speak to my [relevant skills—leadership, project management, technical abilities, etc.]. A positive reference from you would be a tremendous help in my job search.

Would you be comfortable serving as a reference? I’d be happy to send you my updated resume and details about the types of positions I’m pursuing so you have full context.

Thank you so much for considering this. Please let me know if you have any questions or need additional information.

Best regards,
[Your Name]
[Your Phone Number]
[Your Email]

Email Template: Asking a Professor or Academic Reference

Subject: Reference Request – [Your Name], [Course/Program]

Dear Professor [Name],

I hope this message finds you well. I was a student in your [Course Name] class during [semester/year], and I’m reaching out because I’m beginning my job search for [type of role] positions.

I really valued your mentorship during my time at [University], particularly [specific experience—research project, class discussions, thesis guidance, etc.]. I’m wondering if you would be willing to serve as an academic reference for me.

I’d be happy to provide my resume and details about the positions I’m applying for to give you helpful context. Please let me know if you’d be comfortable with this, and if there’s any information I can provide to make it easier for you.

Thank you for considering my request.

Sincerely,
[Your Name]
[Your Phone Number]
[Your Email]

How to Send References in an Email

When an employer requests your references, respond promptly with a professional email. Keep it brief—the focus should be on the attached or listed references, not on restating your qualifications.

Email Template: Sending References to an Employer

Subject: [Your Name] – Professional References for [Position Title]

Dear [Hiring Manager’s Name],

Thank you for the opportunity to interview for the [Position Title] role. As requested, please find my professional references below.

Reference 1:
[Name]
[Title], [Company]
[Phone Number]
[Email Address]
Relationship: [e.g., “Direct supervisor at XYZ Company, 2021-2023”]

Reference 2:
[Name]
[Title], [Company]
[Phone Number]
[Email Address]
Relationship: [e.g., “Colleague and project collaborator”]

Reference 3:
[Name]
[Title], [Company]
[Phone Number]
[Email Address]
Relationship: [e.g., “Client contact for three years”]

Please let me know if you need any additional information. I’ve notified each reference that they may be contacted and they’re expecting to hear from you.

Thank you again for your consideration. I look forward to hearing from you.

Best regards,
[Your Name]
[Your Phone Number]
[Your Email]

Email Template: Sending References as an Attachment

Subject: Professional References – [Your Name]

Dear [Hiring Manager’s Name],

Thank you for requesting my references for the [Position Title] position. Please find my reference list attached.

I’ve contacted each reference to let them know they may hear from you, and they’re happy to speak on my behalf. Please don’t hesitate to reach out if you need any additional information.

I remain very excited about this opportunity and look forward to the next steps.

Best regards,
[Your Name]
[Your Phone Number]

How to Format Your Reference List

Create a separate reference document that matches your resume’s formatting (same font, header style, etc.). Include the following for each reference:

Full name
Current job title
Company/organization
Phone number
Email address
Brief description of your relationship

Reference List Template

[YOUR NAME]
[Your Phone] | [Your Email] | [Your LinkedIn URL]

PROFESSIONAL REFERENCES

Jane Smith
Marketing Director
ABC Company
(555) 555-1234
jane.smith@abccompany.com
Jane was my direct manager for three years, overseeing five major product launches together.

Michael Johnson
Senior Account Executive
XYZ Agency
(555) 555-5678
m.johnson@xyzagency.com
Michael and I collaborated on client campaigns for two years as colleagues.

Sarah Williams
CEO
Williams Consulting
(555) 555-9012
sarah@williamsconsulting.com
Sarah was a client I worked with closely on brand strategy initiatives.

Alerting Your References

Once you submit your references to an employer, let your references know they may be contacted. This ensures they’re prepared and expecting the call or email.

Email Template: Heads-Up to Your Reference

Subject: Heads Up – You May Receive a Reference Call

Hi [Reference Name],

I wanted to let you know that I’ve submitted your name as a reference for a [Position Title] position at [Company Name]. You may receive a call or email from [Hiring Manager Name or “their HR team”] in the next few days.

Here’s some quick context about the role:

[Brief description of the position]
[Key responsibilities they might ask about]
[Skills or experiences that are most relevant]

I’ve attached my current resume in case it’s helpful for reference. Please let me know if you have any questions or need additional information.

Thank you again for supporting my job search—I really appreciate it!

Best,
[Your Name]

Thanking Your References

Always thank your references—whether or not you get the job. They did you a favor, and maintaining the relationship ensures you’ll have a strong reference for future opportunities.

Email Template: Thank You to Your Reference

Subject: Thank You for Being a Reference

Dear [Reference Name],

I wanted to reach out to thank you for serving as a reference for my application to [Company Name]. I truly appreciate you taking the time to speak on my behalf.

[If you got the job]: I’m thrilled to share that I’ve accepted the position! I start on [date] and I’m really excited about this opportunity. Your support played a big role in helping me land this role, and I’m so grateful.

[If you didn’t get the job]: Unfortunately, I wasn’t selected for this particular position, but I’m continuing my search and feeling optimistic. I wanted to thank you regardless—your willingness to be a reference means a lot to me.

I hope we can stay in touch. Thank you again for your support!

Warm regards,
[Your Name]

Quick Tips for Managing References

Keep references updated – Let them know each time you submit their name
Don’t overuse the same people – Rotate references if you’re applying to many jobs
Share the outcome – Let them know when you get a new job
Maintain relationships – Stay connected even when you’re not job searching
Return the favor – Offer to be a reference for them when appropriate

Frequently Asked Questions

How do I send references in an email?

You can either list your references directly in the body of the email or attach a formatted reference document. Include each reference’s name, title, company, phone number, email, and your relationship to them. Keep the email brief and professional.

How many references should I provide?

Most employers ask for three professional references. Have at least 3-5 ready in case someone is unavailable or an employer requests more.

Should I include references on my resume?

No. Create a separate reference document. “References available upon request” is also unnecessary on modern resumes—employers will ask when they need them.

What if a reference doesn’t respond to the employer?

Follow up with your reference to ensure they received the request. If they remain unresponsive, be prepared to offer an alternate reference to the employer.

Can I use a coworker (not a supervisor) as a reference?

Yes, colleagues who can speak to your work quality and collaboration skills make good references. However, try to include at least one supervisor who can speak to your performance and growth.

How do I ask someone to be a reference if we haven’t talked in a while?

Reach out to reconnect first. Acknowledge the time that’s passed, briefly update them on your career, and then make your request. Offer to send your resume so they’re up to speed on your current experience.

Should I tell my references what to say?

Don’t script them, but do provide context. Share the job description, highlight relevant skills or projects you’d like them to mention, and send your updated resume. This helps them give a more targeted, helpful reference.

When should I send a thank you to my references?

Send a thank you after they’ve spoken with the employer, and again when you have an outcome to share (whether you got the job or not). Keeping them informed shows appreciation and maintains the relationship.

Looking for your next opportunity? Browse open positions on Mediabistro’s job board.

Topics:

Candidates, Climb the Ladder

How to Become an Editor’s Favorite Freelance Writer in 2026

Master the art of pitching, writing, and communication to transform from occasional contributor to indispensable freelancer.

Ayana Young is a communications and PR strategist with 15+ years of experience spanning media relations, lifestyle brands, professional sports, and publishing.

7 min read • Originally published September 6, 2017 / Updated April 6, 2026

Ayana Young is a communications and PR strategist with 15+ years of experience spanning media relations, lifestyle brands, professional sports, and publishing.

7 min read • Originally published September 6, 2017 / Updated April 6, 2026

In this article: Mastering the Pitch | Writing & Editing Best Practices | Professional Communication | Frequently Asked Questions

If you’ve ever been scolded for turning in a story late, not sticking to the angle, or filing a column with 500 words more than assigned, you know firsthand that it hurts when you disappoint your editor.

As you grow in your writing career, taking note of your mistakes may bruise your ego, but it’s essential to learn from your freelancing faux pas if you want to be a writer that editors know they can rely on. From nailing pitches to turning in killer content, there are certain things you can do to impress your editor and stand out among other contributors.

A handful of editors from various publications across the country share their pro-tips on how you can avoid common slip-ups and be a stellar freelancer that editors know they can depend on time and again. Here’s how you can move from bench-warmer to MVP status.

Mastering the Pitch: What Editors Really Want

Because of the current climate of the media industry, editors are relying on freelancers more than ever. They are looking to hire writers who are in the know and can pitch great stories.

“One of the most valuable assets of a freelancer is creativity,” says Stephanie Breijo, Restaurants & Bars Editor at Time Out Los Angeles. “I can’t tell you the number of times I’ve received ‘got any stories for me?’ without any ideas for content attached. It makes the editor’s job so much easier if writers are actively pitching relevant content and not just lining up to be told what to do.”

Pro Tip: While it’s okay to reach out to request an editorial calendar and ask what kind of content editors are looking for, asking for assignments without offering ideas comes across as lazy, even if you have a well-established relationship.

“I like when writers ask what type of content we are looking for, then craft pitches accordingly,” says Stephanie Cain, Real Weddings Editor at The Knot. “All editors have gaps in the content they want showcased on their sites and in their magazines, so it makes for better collaboration.”

Elements of a Winning Pitch

If you want to get on an editor’s radar, craft story pitches that are well-researched, relevant and insightful. Nothing annoys editors more than broad topic story pitches without a defined angle.

“Come with more than an idea. If it’s an essay, you should have a thesis or an angle, not just a topic that you’re interested in ‘exploring,'” says Ruth Spencer, senior editor of New York Magazine’s The Cut. “If it’s a reported piece, tell me the question you’re interested in answering and who you’re going to talk to to do so.”

When pitching, make sure all your ducks are in a row, and be prepared to answer any follow-up questions your editor may have. Include statistics and research to back up your idea.

“My favorite writers have done some legwork/due diligence on the pitch before they pitch it,” says Maximillian Potter, Editor at Large for Esquire, who writes stories for the magazine and also assigns and edits pieces that freelancers pitch him.

“They know they already have the cooperation of X, Y ,or Z. They knew what would be the best timing for the piece and why,” adds Potter. “My favorite writers think this way. They anticipate me reading their query and basic questions I’ll have, and they have them answered before I ask them.”

Pitch Writing Best Practices

If you are pitching an aesthetically driven story, go the extra mile and create a mood board of images to give your editor an idea of how the story will play out visually.

The style and tone in which you write your pitch is crucial to receiving the assignment. While your story proposal should be pithy and straightforward, it shouldn’t lack in personality.

“Don’t make a first-person story sound like a sales pitch,” adds Cain. Charm your editors with your brevity, intelligence, and written charisma.

“Write the pitch like you’d write the piece! Give me a sense of your style, tone, wit,and humor. Don’t be lazy,” says Spencer. “I read pitches closely, and I often assign based on whether or not I like the way it’s written.”

Writing & Editing Best Practices

Before you sit down to write your story, request the publication’s style guide. Are they old-school and embrace the Oxford comma? Do they use first names instead of last names for attributions? Do they live and die by The Chicago Manual of Style?

Also, pick up a copy of the publication to scope out story formatting. When you turn in your story, you don’t want your editor to get hung up on silly formatting and style issues.

Clean Copy is Non-Negotiable

“This is so simple that it shocks me it still happens regularly,” says Cain. “Check your spelling.” Make sure your copy is clean, void of grammatical errors and misspellings. You want your editor to focus on the overall content of your story.

Being able to self-edit is a skill that takes years of fine-tuning, but goes a long way with editors. While it may pain you to cut paragraphs from your story, know that it will irritate your editor even more if you don’t.

Critical Rule: “Stick to the agreed-upon word count!” advises Spencer. “If I open your piece and find that you’ve gone way over, that just means I’ve got a lot more work to do than I originally allotted for the piece. And that’s frustrating.”

Supporting Materials Matter

When you turn in your story, make sure your editor has all the appropriate materials they need to successfully and thoroughly edit your piece.

“Send us your backup material and contacts for fact-checking. It’s a huge help!” says Cain. “For instance, if you have recorded an interview, email the audio file. If you worked with a PR rep, send us their phone number.”

While most publications don’t require images, it helps editors when you coordinate with businesses or travel bureaus that already have high-resolution images ready for publication.

Embracing the Editorial Process

Great editors break down your writing, ask hard questions, and make you write several drafts. When your editor returns your first draft with red marks, be polite and professional. Editing is a conversation—a back-and-forth about your story, tweaking it until it’s perfect for readers.

“My favorite writers are confident but not cocky,” says Potter. “They recognize that a first draft is exactly that, a first draft. My favorite writers know that we will almost certainly do a second, third, and perhaps a fourth draft.”

Professional Communication That Builds Relationships

Good communication is crucial to maintaining a successful working relationship with editors. Since you’re working remotely, every interaction counts.

Email Etiquette Essentials

When first reaching out with your pitch, be respectful of email etiquette. Follow up, but don’t be a nuisance. Make sure you are communicating with the appropriate person at the appropriate publication before firing off an email. Always copyedit your emails.

“Make sure your contact information is correct,” says Cain. “And note the correct magazine name in your pitch!”

Proactive Problem-Solving

Before you get started on your assignment, make sure you understand what your editor requests of the story. If you have any questions about the assignment, ask for clarification upfront.

If you are experiencing snags that may cause your story to be late or change the angle, let your editor know immediately. Don’t surprise your editor with last-minute changes.

Patience and Understanding

Remember that although it may seem like editors are ignoring you, they do appreciate you and are just extremely busy.

“My favorite writers are patient,” says Potter. “Good editors know it’s hard out there and you’re busting your ass. And my favorite writers know that we are doing our very best as editors to be decent collaborators and human beings. We try to get you feedback and communicate as responsively and as quickly as we can, but sometimes it takes a while.”

Ready to put these tips into practice? Check out current freelance writing opportunities and start building those editor relationships today.

Frequently Asked Questions

How long should I wait before following up on a pitch?

Wait at least one week before following up on a pitch, unless the editor has specified a different timeline. Keep your follow-up brief and professional.

What’s the biggest mistake freelance writers make when pitching?

The biggest mistake is sending vague pitches without a clear angle or asking editors for story ideas instead of proposing specific, well-researched concepts.

How can I stand out from other freelance writers?

Focus on thorough research, meet deadlines consistently, stick to word counts, provide clean copy, and include all necessary supporting materials with your submissions.

Should I pitch multiple ideas at once?

It’s generally better to pitch one strong, well-developed idea per email rather than overwhelming editors with multiple concepts. Quality over quantity always wins.

How do I handle editorial feedback professionally?

Approach feedback as a collaborative conversation. Be confident in your work but open to suggestions. Remember that editors want to make your piece the best it can be for their audience.

Topics:

Climb the Ladder, Skills & Expertise

Advice From the Pros

How to Become a Video Producer: Career Tips from Adweek’s John Tejada

An industry pro shares the skills, mindset, and networking strategies that helped him build a successful video production career.

By Valerie Berrios

@valerieberrios

Valerie Berrios is a published author and senior content manager with nearly two decades of experience in digital publishing, including roles at Audible, Disney Streaming, Everyday Health, and Mediabistro. She specializes in content strategy, editorial operations, and international content launches.

5 min read • Originally published September 16, 2016 / Updated April 6, 2026

By Valerie Berrios

@valerieberrios

5 min read • Originally published September 16, 2016 / Updated April 6, 2026

Getting your foot in the door and climbing the ladder in media can be a challenge: The industry is always changing, career paths can be ambiguous, and the content cycle never stops.

To help you find your way, we talked to John Tejada, video producer at Adweek, who shares real-world insights you can apply to your job search, interviews, and career growth in video production.

About John Tejada: As Adweek’s video producer, John creates and produces video content for Adweek.com. He graduated with a bachelor’s degree in broadcasting from Montclair State University and has built his career in New York City. Connect with him on Twitter and LinkedIn.

How He Landed His First Media Job

What was your first job? And your first job in your chosen career?

“The first job I can remember was a stock boy at a small clothing store in Passaic, New Jersey. I was maybe 15 years old and made $20 for one day’s work.

My first post-college job was as the executive assistant to Michael Wolff, the former editorial director of Adweek.”

How did you land that job at Adweek?

“I was an intern at ‘Inside Edition’ my final semester at MSU. I began working closely with the staff there, asking everyone if they needed a hand with anything and everything.

Pretty soon I was assisting a producer regularly. Over the course of my time there I became her go-to intern. Toward the end of my internship, she said she’d keep an eye out for any entry-level jobs.

Roughly a month later she called me with a tip on the executive assistant position at Adweek—she’s the daughter of Michael Wolff.

The interview process was actually quite simple. Initially, I thought the interview went great. Then I didn’t hear back for a couple of weeks, so I thought I bombed it. But eventually I got the offer.”

His Path to Video Production

Is this where you always thought you’d end up?

“My dream job back in high school was to be a music video producer or director because I was always interested in making videos. In 10th grade at Clifton High School, I joined CAST, a TV production program that let us explore video concepts and create videos.”

The Reality of Video Production Work

What about your job gets you excited to jump out of bed every morning? What makes you want to hide under the sheets?

“Just knowing I’m going to be meeting different people every day is exciting. And I love that no two stories are ever the same. You can make your viewers feel a certain way just by the way you shoot a story.

What keeps me in bed: knowing I’ll spend 10 hours editing a two-minute video.”

What’s your favorite thing about working at your company?

“Again, I think meeting new people is awesome. I mean, I got to meet LeVar Burton, Oscar De La Hoya, and Gigi Hadid!”

What’s the biggest misconception people have about your role?

“It’s not all fun and games. A lot of times you spend six hours shooting, and five to eight hours editing to get to a two-minute web video.”

Staying on Top of Industry Trends

How do you stay on top of trends in your field?

“By checking all my social media feeds and joining an invite-only video group on Facebook. I like Instagram a lot right now. It shows you how creative people can get with just a cell phone.”

Who in your field do you follow on social media?

“Hearst Digital and Condé Nast Entertainment are doing interesting work in digital video. I also love Casey Neistat and pretty much everything from VICE.”

What are you reading and watching right now?

“I’m reading a lot of Charles Bukowski these days. He’s brilliant. Also, Fight Club. It’s such an iconic movie, I just had to read the book. As for what I watch, Anthony Bourdain‘s ‘Parts Unknown’ is amazing.”

Essential Skills for Video Producers

What skills should you have when applying for a video producer job?

“You need to be able to go with the flow and not freak out when things don’t go your way. Things happen. People show up late. Thirty-minute interviews get cut to 10 minutes. So you have to be able to adapt, troubleshoot, and be on your toes at all times.”

Key Skills for Video Producers:

Adaptability and flexibility under pressure
Problem-solving and troubleshooting
Time management (balancing long shoots and edits)
Storytelling through visual media
Technical proficiency with cameras and editing software
Strong interpersonal skills for interviews and collaboration

Career Advice for Aspiring Video Producers

What advice would you give someone looking to break into this field?

“Say ‘yes’ to opportunities—even if you’re not 100 percent sure about them. Figure things out on your own. If you can’t, that’s fine. At least you tried first before you asked for help. People will respect that.”

What tips do you have for those seeking mentorships?

“Look at those people who are great at what they do, and who you idolize. Study and learn everything you can from them. Reach out to them. Once you have them as mentors, they will be fountains of knowledge you can tap when you need them. Just don’t get too annoying about it.”

Ready to start your video production career? Check out our job board for openings in digital media, TV, web, and video production, and advertising.

Frequently Asked Questions

What does a video producer do?

A video producer oversees the creation of video content from concept to completion. This includes planning shoots, coordinating with talent and crew, directing filming, and managing the editing process. In digital media roles, producers often handle multiple projects simultaneously and may shoot and edit their own content.

How do I get started as a video producer?

Start by gaining experience through internships, as John did at “Inside Edition.” Build relationships with colleagues, volunteer to help with projects, and stay in touch with contacts who can alert you to job openings. A degree in broadcasting, film, or communications provides a strong foundation.

What’s the hardest part of being a video producer?

The time investment can be challenging—a two-minute video may require six hours of shooting and five to eight hours of editing. Video producers must also adapt quickly when plans change, such as when interview times get cut or equipment malfunctions.

How much do video producers make?

According to the Bureau of Labor Statistics, producers and directors earn a median salary of around $79,000 per year, though this varies significantly by location, industry, and experience level. Video producers in major media markets like New York City typically earn more.

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8 min read • Originally published May 15, 2020 / Updated April 6, 2026