B2B Copywriting

Master the art of business-to-business communication

Level: Beginner
Instructor: Karine Bengualid

B2B Copywriting

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 16 video lessons
  • 1h 15m of lesson content
  • Writing exercises
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Copywriters, Sales Reps/Managers, Marketers

Skills You Will Learn

Identify your target audience and client and shape your copy to speak directly to them

Establish a voice, tone and style for your specific brand and implement it in your writing

Write copy that solves a problem by highlighting details such as ROI, cost reduction and time savings

Write homepage copy that keeps readers on the page and gets them to go further

5 headline formulas that get clicks

Recognize and use global spelling nuances and 10 key AP Style Guide tips

Use industry jargon properly so it enhances your copy

Write copy for emails, social media, blogs, trades and industry pubs

Why Take This Course

B2B Copywriting will train you to think like a business exec and transform often dry, unengaging information into compelling communication that attract the attention of high-level decision makers. This course will teach you how to identify your ideal customer and craft copy that commands attention, consideration and action.

Master the nuances of writing on multiple platforms such as a brand website, social media communities and emails. By the end of this course you will have the tools and know-how to write B2B copy that sells.

Session 1

Welcome to B2B Copywriting

  • Lesson 1: The Difference and Similarities Between B2C and B2B
  • Lesson 2: Examples and Best Practices
  • Lesson 3: The ABCs of Global Spelling/Terms
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Session 2

Understanding Your Audience

  • Lesson 1: Your Target Market and Ideal Clients
  • Lesson 2: The Decision-Maker Ladder
  • Lesson 3: Solving a Problem Like Maria – ROI, Cost Savings and Efficiency
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Session 3

Standing Out From the Crowd

  • Lesson 1: Voice, Tone and Style
  • Lesson 2: What Voice, Tone and Style are Best for Your Brand?
  • Lesson 3: Jargon, Keywords and Technical Terms
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Session 4

Channel Surfing

  • Lesson 1: Channel 1 – Email (Direct, Newsletters)
  • Lesson 2: Channel 2 – Social Media, Blogs
  • Lesson 3: Channel 3 – Trade, Industry Pubs
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About the Instructor

Karine Bengualid

Karine is the owner and chief copywriter of Brought to you by the Letter K. With 15 years experience in marketing, she understands the strategic need of smart content and how great content can help you achieve your business goals. Karine’s vast experience in various B2B and B2C industries allows her to write about (mostly) any topic, and to match any style of writing to suit your brand or help you find your ideal voice. Her job is to make yours easier by taking some of the planning and writing tasks off your plate, allowing you to focus on more strategic work. You can visit TheLetterK.ca to view some of her published writing. Be sure to say hello along the way and take advantage of her free 20-minute call to learn how to develop your content library.