Blogging: How to Create, Master and Monetize Content

Monetize and leverage your blogging content to take your brand and business to a new level



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Welcome to Blogging

Whether you’re an author building your marketing platform, a freelance writer creating an online portfolio, or a business owner growing your customer base, starting a blog can help you stand out. Your blog can be essential for your content marketing strategy and can be used to grow your audience across social platforms.

This 101-level course is intended for beginning bloggers who want to learn the best practices for creating a blog strategy from scratch. From monetizing your content, utilizing metrics and SEO, to creating a short and long-term business strategy, this course will help you build your authority as a writer, connect with audiences and drive sales for your business.

Skills You Will Learn

Select a platform, posting strategy and promotional extensions that make sense for your brand and business

Utilize strategic and creative approaches to building quality content

Secure sponsors and partners to grow revenue without compromising content

Incorporate third-party ads and affiliate marketing strategies

Successfully sell products and services on your blog

Leverage reader feedback to grow your audience

Make sense of analytics and free research tools to understand who’s reading your content

Manage potential security threats, and the importance of keeping back-ups

Create a short and long-term business strategy, including an exit plan

Session 1

The Basics of Blogging

  • Lesson 1: What is Blogging?
  • Lesson 2: The Setup
  • Lesson 3: Content is Key

Session 2

How to Monetize Content

  • Lesson 1: Sponsorships and Strategic Partnerships
  • Lesson 2: Third-Party Ads and Affiliate Marketing Strategies
  • Lesson 3: E-Commerce

Session 3

Metrics and SEO

  • Lesson 1: Analytics
  • Lesson 2: Engagement
  • Lesson 3: Know Your Competition

Session 4

The Next Level of Blogging

  • Lesson 1: Security Threats
  • Lesson 2: Planning
  • Lesson 3: Buying Other Blogs
1h 37m
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