- Don’t Fall Into Their Traps! Facebook Marketing Case Studies Hear how JetBlue Airways and New Belgium brewery engaged fans and made money through Facebook Pages and Advertising.
- Will Facebook be the PayPal Killer? A Look at Facebook Credits Find out what the developers behind 650 applications and games on Facebook have learned using Credits.
- Amassing fans on Facebook: Part Science, Part Art Boost your Facebook fan base using innovative apps and viral content – contests, fan pages, polls, promotions, games, quizzes, and more.
Participating at AF Expo
tech evangelist On how mobile is changing the game on Facebook
Facebook Sharing an inside look at Facebook ads
National Hockey League On staying connected with your fan base
Hearsay Social On seven habits of highly successful Facebook marketers
Intel On using content and conversation to build community
EventBrite On the impact of a ‘Like’ on the bottom line
Veronica D. Stecker
Gordman's On Facebook Places: Deals and store-level marketing
Visa On Facebook Credits: New opportunities for developers
Friend2Friend Shares a New Belgium case study: craft brewing industry on Facebook
Euro RSCG NY On Facebook Pages: Engagement and visibility
Putting Facebook to Work: Strategies for Marketing & Development
AF Expo is your inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Join the world’s most sought-after community of social media leaders for two days of immersive learning and fresh insight into Facebook marketing and development. Packed with case studies and real-world perspectives, AF Expo offers attendees a sneak peek at the latest Facebook data, demographics and design issues.
Building and scaling for profit in a social age
Reaching the 700 million active user market
Creating a Facebook ad is simple, but what targeting and creative combinations are delivering real revenue-generating results? How do you build a loyal fanbase on your Facebook Page and turn it into real dollars, and what metrics are most accurate for measurement? How do you attract new fans, and keep them engaged and sharing to expand your network? Our industry insiders will deliver the guidance you need to make it happen -- and prove results.
Make AF Expo your own
Offering four core themes, AF Expo provides attendees with content and social activities tailored to suit the roles of both marketers and developers. Choose the tracks most appropriate to your company's marketing activities and development objectives:
- Pages and Places
- Applications and Credits
- Commerce and Monetization
At this event, cutting-edge developers intersect with marketers seeking the latest campaign tools and monetization techniques. AF Expo provides proven solutions for building brands and engaging prospective customers. Don't miss your chance to rub shoulders with industry innovators and interact with the editors and resident experts at AllFacebook including founder Nick O’Neill.