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A James Brown Music Video Challenge, You Say?

Oh, let’s bring it, strut, shuffle and all with a new campaign from Saatchi & Saatchi London, which gives us the “James Brown Challenge.” The goal of the agency’s rather formidable effort is to meld filmmaking and music while also celebrating the man that serenaded Apollo Creed in Rocky IV. Damn you, Drago. For those interested, you have four tracks from the godfather of soul to choose from, create a full-length video around it and June 25 to complete it. Saatchi is no stranger to the music mashup game, as we call recall the agency’s efforts to promote Moby last year.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!