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A James Brown Music Video Challenge, You Say?

Oh, let’s bring it, strut, shuffle and all with a new campaign from Saatchi & Saatchi London, which gives us the “James Brown Challenge.” The goal of the agency’s rather formidable effort is to meld filmmaking and music while also celebrating the man that serenaded Apollo Creed in Rocky IV. Damn you, Drago. For those interested, you have four tracks from the godfather of soul to choose from, create a full-length video around it and June 25 to complete it. Saatchi is no stranger to the music mashup game, as we call recall the agency’s efforts to promote Moby last year.

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!