Puff Daddy is releasing a new fragrance, "I Am King." He's kicking off the launch of this egocentric fragrance with a billboard in Times Square. Meanwhile, perfumers are pissed that Diddy keeps ripping off his scents. Still, consumers loved his women's fragrance, Unforgivable, stolen or not.

"The billboard portrays Sean "Diddy" Combs dressed in a sleek, white tuxedo, with an image of his new men's fragrance, I Am King. Impeccably put together, he is the ultimate man of power. He is daring and mysterious, refined and sexy."

Oh my god. Barf and barfier. The billboard is located at Broadway and 47th Street in New York City if you must go see it. He is tying this image of a high rolling, James Bond casino style mogul to Obama.

"When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend," he said in an interview.

Diddy is so Sarah Palin. That sentence barely makes sense. Neither do many of his videos on YouTube. How he manages all these businesses? No idea, but you know - bully to him for keeping the money pump pumping.

Sean is now also pursuing an acting career. Did we learn nothing from DMX? Just because you can rap does not mean that you're going to be the next Will Smith, the next mega-star. Take it slow Seany. Real slow.

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