TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Music That Ruled Social Media in 2010

Online music chart website We Are Hunted has released their research for the last half of 2010, showing which artists won the year’s social media battle. Their findings, which measure artists’ “buzzworthiness” over their sales, produced some surprising results.

Oddly enough, British apocalyptic rockers Muse are the most popular band on the internet, which sounds wrong considering Lady Gaga and Kanye West never seemed to leave the public eye last year, and considering Twitter actually had to change its algorithms to stop Justin Bieber from being the top trending subject all day every day. If We Are Hunted’s charts are in any way accurate, how could a band like Muse be the biggest thing online? Well, ReadWriteWeb posed the same question to WAH’s co-founder and CTO Stephen Phillips, who replied, “Because we focus on what people are listening to and talking about, and ignore mainstream press, maybe we are getting a measure of dedicated music fans than the general populace.”

Even so, Phillips agrees that mainstream press does have a lot to do with a new artist gaining buzz. “Pitchfork, Prefix Magazine, NME, Hipster Runoff, Clash Music and Spin can blow up a new artist,” he said in the ReadWriteWeb interview. “If they give coverage, the blogosphere follows.” True, it’s not like those writers at Prefix Magazine ever give that Justin Bieber fellow any coverage.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!