Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses?
Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014?
Visual assets are on the rise – most marketers plan on using more infographics and memes in their marketing arsenal.
Facebook advertising continues to dominate social media – 90 percent of marketers say that they regularly use Facebook ads (compared to 17 percent for Twitter), and 54 percent believe Facebook is the most important network.
But some things never change – 89 percent of marketers still want to know how to measure social media ROI.
This visual from Social Media Examiner looks at seven social media marketing trends for 2014.
(Source: Social Media Examiner.)
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]