Another Twitter Meltdown in the Fashion Industry

For the second time tin six weeks, someone in the fashion industry has had a meltdown on Twitter. This time it’s the official Marc Jacobs Twitter account that’s in the spotlight, for a series of strung-out tweets from a worn-out intern.

If you follow @MarcJacobsIntl you might have noticed some pretty bizarre tweets this weekend. A then-current and (we assume) now-former Marc Jacobs intern went to town on the official Twitter account, bidding a not-so-fond farewell to the iconic fashion company.

A farewell from an intern is all well and good, but when it includes calling the CEO a “tyrant” and praying for those who remain, it’s usually not a PR stunt.

The fashion label had been seeking a new Twitter-er, ever since CEO Robert Duffy had his own meltdown on the official Twitter account, the Huffington Post reports, posting an image of a naked man pole dancing at an after party. He deleted the account at the time, but subsequently reinstated it and started hunting for a permanent Tweeter.

During this hunt, the company apparently got an intern to manage the Twitter account – which led to the meltdown. We’re not sure what went on behind the scenes, but according to these tweets from the official Marc Jacobs account via the Daily Mail (the originals have been deleted), it must have been pretty bad:

“I was asked to do this until we found a replacement… I hate this job. Hope they find someone soon. Robert is so picky! We have presented him with 50 people. He’s not happy.”

“Good luck! I pray for you all. If you get the job! I’m out of here. See ya! Son’t want to be ya! Roberts a tyrant! Seriously! He is tough!”

Poor, poor intern. And, while these tweets have been deleted, the brand did have a bit of a response:

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