More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.
56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).
Website development (70.1 percent) and the ever-reliable email marketing (61.9 percent) were the top digital marketing priorities.
Overall, slightly less than half (48.7 percent) of marketers plan to increase their total marketing budget for 2013.
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