How are marketers using social media?
Largely, that depends on the sector in which they operate, as business to consumer (B2C) brands tend to favour different platforms to their business to business (B2B) counterparts.
For example, 97 percent of B2C marketers use Facebook, compared to 89 percent in B2B. Conversely, significantly more B2B marketers (88 percent) use LinkedIn than those who work in B2C (59 percent), and that ratio skews towards B2B for Twitter, too, albeit at a smaller clip.
Google+ is also favoured by those who work in B2B organisations, while Instagram is much more popular with B2C marketers.
And Snapchat? Almost no marketer is active on that channel, irrespective of their target audience.
This visual from Statista looks at how marketers are using social media.
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