AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY]

Facebook, Twitter, Pinterest, Snapchat - How B2C And B2B Marketers Use Social Media [STUDY]

How are marketers using social media?

Largely, that depends on the sector in which they operate, as business to consumer (B2C) brands tend to favour different platforms to their business to business (B2B) counterparts.

For example, 97 percent of B2C marketers use Facebook, compared to 89 percent in B2B. Conversely, significantly more B2B marketers (88 percent) use LinkedIn than those who work in B2C (59 percent), and that ratio skews towards B2B for Twitter, too, albeit at a smaller clip.

Google+ is also favoured by those who work in B2B organisations, while Instagram is much more popular with B2C marketers.

And Snapchat? Almost no marketer is active on that channel, irrespective of their target audience.

This visual from Statista looks at how marketers are using social media.

Facebook, Twitter, Pinterest, Snapchat - How B2C And B2B Marketers Use Social Media [STUDY]

(Source: Statista.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!