Did you know that more than three-quarters (78 percent) of chief marketing officers (CMOs) believe that the future of marketing is content marketing?
They’re very much practicing what they preach, too – 86 percent of business to consumer (B2C) marketers now use content marketing to engage prospects (52 percent), increase website traffic (49 percent), raise brand awareness (38 percent) and boost sales (38 percent).
Overall, 84 percent of B2C content marketers are using social media, and web traffic and direct sales are the top two metrics used to measure ROI. This infographic from Uberflip takes a closer look at B2C content marketing in 2013.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]