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Did you know that social media users who receive excellent service from their favourite brands go on to spend, on average, 21 percent more than non-social customers?

Conversely, 83 percent of socially savvy consumers have walked away from a purchase in the past year after having a negative support experience with brand, compared to just 49 percent of everybody else *.

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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Everyone loves to talk about the weather. OK, maybe we don’t love it, but it’s that conversation-filler that works well when there’s an awkward pause or we simply can’t think of the next topic to discuss. And we don’t bring up the weather only while waiting for the bus – we tweet about it, all day.
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The digital landscape has changed a lot over the years, and the number of internet users logging on to email, shopping for shoes and sending tweets has positively exploded.
But how many people are actually online? And how many of those people are tweeting?
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If you’re new to the world of social media, it can all be a little overwhelming.

For starters, there’s a very steep learning curve. And as social media increasingly integrates itself into our everyday personal and professional lives, it seems that new platforms, businesses and sub-genres are popping up on a near-daily basis.

Even the terminology can be confusing: social marketing, URL shorteners, social scoring, brand engagement, intelligence, apps, analytics, widgets, plugins and gaming. Where exactly do you start?

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Community managers have a great job, interacting with customers and ensuring a brand’s reputation is kept pristine online. However, crises do pop up, and more often than you’d think.

This infographic takes a look at the origin and triggers of 30 major social media crises of 2011, to see if there’s a method to the madness of irate tweets, annoyed status updates and vicious vloggers.
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Did you know that 37 percent of employers currently use social media to research job candidates, and a further 11 percent plan to start doing this soon?

So, here’s the big question: what exactly are they looking for?

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It’s sometimes tough to keep up with the daily growing user numbers of our favorite social networks. How many people are on Facebook now? And how many users does Pinterest have? What about the number of women on Twitter?

This infographic from Go-Gulf.com shares the latest facts and figures about the users of the top social media sites.
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Did you know that 55 percent of Twitter and Facebook users are women?

This trend doesn’t stop there. Some 60 percent of Zynga social gamers are female – the average social gamer is a 43-year old woman – and women hold 56 percent of all professional jobs in the U.S.

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Did you know that 96 percent of the top 250 internet retailers have a presence on Twitter, and command an average follower count of 57,097?

These impressive numbers are only bettered by Facebook, which has a slight edge over Twitter in overall usage (97 percent) but dwarfs the micro-blobbing network in audience size. The top Facebook-using internet retailers average almost one million fans a piece, and some 43 retailer Facebook Pages have more than a million Likes.

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Did you know that the average Twitter user has 126 followers, but only 35 percent of these are actual people?

The rest? Brands, bots and spam. Collectively, Twitter sees hundreds of millions of tweets sent from its users each and every day, but this electronic impact isn’t limited to just one micro-blogging network. Facebook, email, YouTube, photos, financial information and all that personal data on your mobile and home computer adds up to a veritable mountain-load of internet content… all of which makes up your digital existence.

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