By Shea Bennett on April 18, 2014 12:00 PM
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Did you know that there are over 1.4 billion smartphones in active use around the world?
That’s a phone for every 4.5 people, and 76 million of us use our devices to log on to Twitter each and every day. But impressive as that stat is, it pales in comparison to the vast quantities of data that are consumed by our phones every 24 hours, including 27 billion SMS text messages, 189 million app downloads, 12 billion calls and $1.1 billion in daily mobile payments.
Meet Mike. Mike is your customer, circa 2015.
Like his peers, Mike checks his smartphone throughout the day, every day. Mike has an opinion on your company, and will happily post his thoughts on social media.
Many years ago, in Twitter’s dark, early days (circa. 2008-10), if you complained about a brand or their products you didn’t really expect a response to your tweet. Indeed, if the company was even actively using Twitter it was surprising. So if they actually saw and proactively responded to your complaint? Inconceivable!
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