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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

The Social CEO [INFOGRAPHIC]

The Social CEO [INFOGRAPHIC]

Did you know that the average CEO has 3,900 Twitter followers, 630 Facebook friends and 930 LinkedIn connections?

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The Story of #Twitter (2006-14) [INFOGRAPHIC]

The Story of #Twitter (2006-14) [INFOGRAPHIC]

“Twttr” first opened its doors as an employee-only platform on March 21, 2006, when co-founder Jack Dorsey famously wrote “just setting up my twttr”, the first-ever tweet.

The service launched to the public in July 2006, and later rebranded as “Twitter”. The first hashtag was used in August 2007, and the site passed one million users the following year.

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10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]

Why would your business want to use social media?

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The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

Twitter didn’t invent the hashtag (#), but it certainly popularised it with the masses.

Once more commonly referred to as the pound sign, online use of the hashtag began on IRC (Internet Relay Chat) in the late 1990s, where it was used to categorise items into groups. In August 2007, designer Chris Messina asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag on Twitter.

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Social Media: Then Vs Now [INFOGRAPHIC]

Social Media: Then Vs Now [INFOGRAPHIC]

Do you remember what we did before Twitter? How on earth did we share small but important messages with our friends and colleagues?

With a Post-It note, perhaps?

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Is Visual Content the Future of Social Media? [INFOGRAPHIC]

Is Visual Content the Future of Social Media? [INFOGRAPHIC]

In the past year or two photo and video-friendly social networks such as Instagram, Pinterest and Vine have exploded in popularity. Five tweets in every second contain a Vine link, and Twitter revamped its entire timeline and profile page design to better incorporate images and even animated GIFs.

All of which begs the question: is visual content the future of social media?

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Walmart Dominates Social Media #BackToSchool Chatter [INFOGRAPHIC]

Walmart Dominates Social Media #BackToSchool Chatter [INFOGRAPHIC]

Many U.S. schools are now back in session which means back-to-school shopping is at or coming to an end. So how did the major retailers do with their social media campaigns?

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Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is your business ready for social media?

Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

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Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

The consumer experience has changed. Instead of one visit to one store, customers now undertake a fragmented journey across a series of channels and devices. Two thirds of online shoppers say they have recently made a purchase that involved multiple channels, and sales involving social networks have seen an incredible 357 percent increase since last year.

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