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The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

Twitter didn’t invent the hashtag (#), but it certainly popularised it with the masses.

Once more commonly referred to as the pound sign, online use of the hashtag began on IRC (Internet Relay Chat) in the late 1990s, where it was used to categorise items into groups. In August 2007, designer Chris Messina asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag on Twitter.

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Social Media: Then Vs Now [INFOGRAPHIC]

Social Media: Then Vs Now [INFOGRAPHIC]

Do you remember what we did before Twitter? How on earth did we share small but important messages with our friends and colleagues?

With a Post-It note, perhaps?

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Is Visual Content the Future of Social Media? [INFOGRAPHIC]

Is Visual Content the Future of Social Media? [INFOGRAPHIC]

In the past year or two photo and video-friendly social networks such as Instagram, Pinterest and Vine have exploded in popularity. Five tweets in every second contain a Vine link, and Twitter revamped its entire timeline and profile page design to better incorporate images and even animated GIFs.

All of which begs the question: is visual content the future of social media?

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Walmart Dominates Social Media #BackToSchool Chatter [INFOGRAPHIC]

Walmart Dominates Social Media #BackToSchool Chatter [INFOGRAPHIC]

Many U.S. schools are now back in session which means back-to-school shopping is at or coming to an end. So how did the major retailers do with their social media campaigns?

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Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is your business ready for social media?

Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

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Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

The consumer experience has changed. Instead of one visit to one store, customers now undertake a fragmented journey across a series of channels and devices. Two thirds of online shoppers say they have recently made a purchase that involved multiple channels, and sales involving social networks have seen an incredible 357 percent increase since last year.

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Blogs, Social Media, Video, SEO, Apps – 10 Years of Digital Storytelling [INFOGRAPHIC]

Blogs, Social Media, Video, SEO, Apps - 10 Years of Digital Storytelling [INFOGRAPHIC]

Did you know that back in 2004, “blog” was named the word of the year by Merriam-Webster?

Ten years on, blogs have gone from strength-to-strength. Indeed, many are so sophisticated and feature-packed today that they are so far removed of the blogs of a decade ago to be almost unrecognisable. So what else has changed in this time?

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North Korea, Iran, China, Pakistan, Turkey – Countries Who Block Social Media [INFOGRAPHIC]

North Korea, Iran, China, Pakistan, Turkey - Countries Who Block Social Media [INFOGRAPHIC]

Did you know that both Twitter and Facebook are banned in North Korea, Iran and China?

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC]

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

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35 Must-Have Content Marketing Tools [INFOGRAPHIC]

35 Must-Have Content Marketing Tools [INFOGRAPHIC]

Brands around the globe continue to place a strong focus on content marketing with 74 percent spending more on this strategy in 2014, and four in 10 making it their primary focus.

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