By Shea Bennett on October 20, 2014 3:00 PM
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Work with the digital strategy director for Saatchi & Saatchi to develop a strategy for smartphones, tablets, and mobile devices! Starting October 21, Kayla Green will teach you how to optimize content for mobile, create responsive landing pages, and track and analyze all mobile efforts. Register now!
Did you know that 92 percent of business to business (B2B) content marketers use social media?
If you’re a regular reader of AllTwitter (thank you!) you probably know that Twitter has 271 million monthly active users.
Not bad. But, impressive as that number is, it’s only about one-fifth of the size of its great rival, Facebook, which boasts an eye-popping 1,371 million users.
What’s been the marketing story of 2014?
Content marketing? Perhaps. It’s certainly consumed a lot of digital column inches. But, now that we find ourselves in the tail end of the year, we’re itching for something new. So, here’s the big question: what’s coming next?
Customer support has changed.
Platforms such as Twitter and Facebook work two ways – they’re fantastic for brands to raise awareness of products and services, drive website footfall and boost sales, but they also give the customer a bigger voice, too.
Twitter has been cited as a top 10 business by millennials, with one in five using the social network to follow their favourite brands.
Twitter has revolutionised the way that brands and businesses target, engage and liaise with customers in almost every industry and region around the world, and Latin America is no exception.
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