Social media is a vast, intricate, many-layered field with infinite tools, networks, and apps to help you leverage content and engage fans and followers. The days of the dynamic duo – Facebook and Twitter – are long gone.
These days, new platforms pop up daily, and best practices change for each by the minute.
Wouldn’t it be nice to have a cleanly-laid-out map that takes a bird’s-eye view of all the social platforms at your fingertips?
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In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways.
Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?
Teens are sharing more information about themselves on social media sites than they have in the past but are also more proactively taking steps to better manage their privacy, reveals the latest report from Pew Internet.
In their Teens, Social Media, and Privacy analysis, Pew discovered that while 91 percent of teens have shared a photo of themselves, 53 percent have posted their email address and one in five (20 percent) have shared their cellphone number on a social networking site, 60 percent of Facebook-using teens have their profiles set to display to only friends and family, and almost one-quarter (24 percent) have a protected profile on Twitter.
No matter your profession, age, gender, socioeconomic status, geographic location, interests, or hobbies, surely you occasionally seek advice.
Whether it’s the optimal place to launch your startup, the best Italian restaurant in your neighborhood, legal advice, or tips for finding a better work/life balance, everyone finds themselves at one point searching for advice.
But where do you start?
The way people shop and make purchase decisions has changed dramatically with the advent of social media.
Indeed, not only does e-commerce account for 8% of all retail sales in the U.S., online retail is expected to outpace sales growth at physical stores over the next 5 years, reaching an incredible $370 billion by 2017.
And it’s not just e-commerce websites that these numbers are credited to: sales of physical goods through social networks are pegged to grow to $14 billion of U.S. sales by 2015.
Digital marketers know that marketing to Europeans requires different tactics and messaging, if only slightly, than marketing to Americans, or people anywhere else.
And when 20% of the world’s Internet users are European – when Europeans only make up 12% of the world’s population – getting educated on where and what Europeans are doing online is vital.
Take it from me, digitally engaged moms are the best untapped resource around. Forget Millennials, people – everyone is targeting them.
If you’re an everyday product/service – you know, like food or underwear (neither of which I think Millennials use) – showing a little attention to your digitally engaged moms can be your social sharing golden ticket.
Calls to action are a well-established and powerful marketing tool that help brands drive awareness of products and services, and they have proven to be very effective in digital marketing.
But how do you make them work on Twitter?
Use an exclamation point!
Social media has emerged as a major player in disaster response, with Facebook, Twitter and Instagram having all facilitated rescue and relief efforts during multiple natural disasters.
And with 867,000 people affected each year by these tragic events, it’s lucky we have these new connective tools at our disposal.
Rhode Island-based digital agency Creative Signals created an infographic to illustrate the role social media played in three of our most recent natural disasters: the Japan tsunami, Haiti earthquake and Hurricane Sandy.
Being “good” at Twitter is a science unto itself.
But what about Twitter’s role in the actual field of science?
Twitter actually plays a focal role in the development and distribution of scientific knowledge, in terms of communicating research to a broad audience and amplifying the scientific and social impact of publications.
That being said, there are of course limitations, largely surrounding issues of intellectual property, and misrepresentations of science “sound bites.”
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