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Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

63 percent of airline executives say that their social media budget is likely to rise in 2015, but three in five still feel that there is an insufficient allocation of resources to platforms such as Twitter and Facebook, reveals a new study.

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Mediabistro Course

Twitter Marketing

Twitter MarketingStarting November 3, learn how to reach influencers, build followers, and engage a community in your brand! Taught by the former marketing director at Conde Nast Digital, Jim Hopkinson will teach you how to use analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you're reaching your followers when they're listening. Register now!

7 Social Media Myths (That You Probably Think Are True)

7 Social Media Myths (That You Probably Think Are True)

According to a recent study 83 percent of marketers are still confused about social media marketing, a situation not helped by the sheer amount of misinformation circulating around the web.

Here, for example, are 7 social media myths that you may well believe to be true.

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Paid, Owned and Earned Media: What’s the Difference? [INFOGRAPHIC]

Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]

Paid media. Owned media. Earned media.

No doubt you’ve heard these terms. You might have even used them, perhaps to impress a potential client. But what do they actually mean?

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Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]

Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]

The 2014 MLB World Series is underway, with the San Francisco Giants enjoying a 1-0 lead on the Kansas City Royals after their victory yesterday. Game two is tomorrow, and Twitter provides an easy and effective way for fans to get involved.

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A History of Social Media Advertising [INFOGRAPHIC]

A History of Social Media Advertising [INFOGRAPHIC]

Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term “cost per fan”.

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B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

Did you know that 92 percent of business to business (B2B) content marketers use social media?

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Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]

Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]

If you’re a regular reader of AllTwitter (thank you!) you probably know that Twitter has 271 million monthly active users.

Not bad. But, impressive as that number is, it’s only about one-fifth of the size of its great rival, Facebook, which boasts an eye-popping 1,371 million users.

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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Social media has revolutionised digital marketing for brands of all shapes and sizes across almost every corner of the globe, but it’s not without its pitfalls – or naysayers.

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10 Marketing Predictions for 2015 [INFOGRAPHIC]

10 Marketing Predictions for 2015 [INFOGRAPHIC]

What’s been the marketing story of 2014?

Content marketing? Perhaps. It’s certainly consumed a lot of digital column inches. But, now that we find ourselves in the tail end of the year, we’re itching for something new. So, here’s the big question: what’s coming next?

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Social, Marketing, Sales, Resources, Research – Your New Customer Experience Team [INFOGRAPHIC]

Social, Marketing, Sales, Resources, Research - Your New Customer Experience Team [INFOGRAPHIC]

Customer support has changed.

Platforms such as Twitter and Facebook work two ways – they’re fantastic for brands to raise awareness of products and services, drive website footfall and boost sales, but they also give the customer a bigger voice, too.

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