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Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]

Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]

The 2014 MLB World Series is underway, with the San Francisco Giants enjoying a 1-0 lead on the Kansas City Royals after their victory yesterday. Game two is tomorrow, and Twitter provides an easy and effective way for fans to get involved.

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Mediabistro Course

Social Media 101

Social Media 101Starting November 10, get hands-on social media training for beginners! In our popular online boot camp, you'll hear from social media and marketing experts on how to get set-up on the major social platforms, create meaningful content, and engage with your audience across various sites. Register now!

A History of Social Media Advertising [INFOGRAPHIC]

A History of Social Media Advertising [INFOGRAPHIC]

Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term “cost per fan”.

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B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

Did you know that 92 percent of business to business (B2B) content marketers use social media?

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Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]

Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]

If you’re a regular reader of AllTwitter (thank you!) you probably know that Twitter has 271 million monthly active users.

Not bad. But, impressive as that number is, it’s only about one-fifth of the size of its great rival, Facebook, which boasts an eye-popping 1,371 million users.

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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Social media has revolutionised digital marketing for brands of all shapes and sizes across almost every corner of the globe, but it’s not without its pitfalls – or naysayers.

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10 Marketing Predictions for 2015 [INFOGRAPHIC]

10 Marketing Predictions for 2015 [INFOGRAPHIC]

What’s been the marketing story of 2014?

Content marketing? Perhaps. It’s certainly consumed a lot of digital column inches. But, now that we find ourselves in the tail end of the year, we’re itching for something new. So, here’s the big question: what’s coming next?

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Social, Marketing, Sales, Resources, Research – Your New Customer Experience Team [INFOGRAPHIC]

Social, Marketing, Sales, Resources, Research - Your New Customer Experience Team [INFOGRAPHIC]

Customer support has changed.

Platforms such as Twitter and Facebook work two ways – they’re fantastic for brands to raise awareness of products and services, drive website footfall and boost sales, but they also give the customer a bigger voice, too.

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Millennial Shoppers Like Facebook, Twitter, Brands and Even Ads [INFOGRAPHIC]

Millennial Shoppers Like Facebook, Twitter, Brands and Even Ads [INFOGRAPHIC]

Twitter has been cited as a top 10 business by millennials, with one in five using the social network to follow their favourite brands.

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Businesses on Social Media: Statistics & Trends [INFOGRAPHIC]

Businesses on Social Media: Statistics & Trends [INFOGRAPHIC]

Did you know that social media is the top online activity in the United States, with the average American spending 37 minutes per day using platforms such as Twitter, Facebook, Instagram and LinkedIn?

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The ROI of Social Selling [INFOGRAPHIC]

The ROI of Social Selling [INFOGRAPHIC]

How do you track social media return on investment (ROI)?

It’s the age-old question, and for many brands calculating exactly what they’re getting out of their social media campaigns has proven to be an especially difficult nut to crack.

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