By Shea Bennett on April 21, 2014 9:00 AM
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Football – or soccer if you’re in North America – has some 3.5 billion fans across the globe, making it far and away the most popular sport in the world.
That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top clubs (and athletes) each boasting millions of fans. But which teams are faring best?
Did you watch “Two Swords”, the first episode of the much-anticipated season 4 of Game Of Thrones?
You’re certainly not alone. Screened as a simulcast across both the U.S. and UK, the show broke the viewership record for Thrones with more than 8 million tuning in. And that buzz quickly moved to Twitter and Facebook.
@YouTube remains the top, most-followed brand on Twitter, with its more than 40 million followers placing it well ahead of all other brands, including the official @Twitter profile.
Katy Perry, who became the first Twitter user to reach 50 million followers in January of this year, maintains her position as Twitter’s most-followed profile, with a lead now well in excess of one million followers over second-placed (and former number one) Justin Bieber.
Twitter has had difficulty engaging new users for years, and despite the company’s rumored attempt to simplify its service by removing confusing elements like the hashtag and @reply, this problem simply isn’t going away.
New stats show that only 40 percent of the 20 million new accounts that sign up for Twitter each month actually send a tweet.
Twitter is quickly becoming synonymous with the “second screen,” as TV viewers take to 140-character sound bites to discuss the latest TV gossip, news and excitement. Advertisers are embracing the new revenue stream, promoting their shows via new advertising products, and seeking out creative ways to engage audiences on both TV and Twitter. And Twitter wants to keep this trend going: the company has partnered with Fox and commissioned the Advertiser Research Foundation to put the spotlight on just how important Twitter is to TV.
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