YouTube continues to reign supreme as the top brand on Twitter, with its close-to 28 million followers enough for sixth place overall amongst all profiles on the micro-blogging social network, and more than seven million ahead of second-placed Instagram amongst brands.
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If you’re a reader of this blog you likely know that Twitter is really rather popular in the U.S., with recent estimates suggesting around 141.8 million total accounts in the States alone, about 27.4 percent of all Twitter users.
If you’re a regular reader, you probably know that Twitter is also popular in Japan and the United Kingdom. But where else is the micro-blogging social network growing like a weed?
There are close to two and-a-half billion people online around the world – this number has grown a heady 566 percent since the year 2000 – and 70 percent of them use the internet each and every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.
You want some examples? You got it. Each day, an average of 139,344 new websites go live. An incredible 144 billion emails are sent and received. 500 million people log into Facebook. Hundreds of millions of tweets* are written and exchanged, and, perhaps most amazingly, 60 hours of new video are uploaded to YouTube every single minute.
Twitter – it’s everywhere, isn’t it?
Well, maybe not, according to one study. Despite being widely known throughout France, with 89 percent of internet users aged 15 or over in the country aware of the micro-blogging social network, just 11 percent have, or once had, a Twitter profile.
Moreover, the survey, conducted by Ipsos and CGI back in March, revealed that only one in twenty (5 percent) of these users were actively engaged on Twitter, and most of these were simply reading (as opposed to posting) tweets.
YouTube continues to reign supreme as the top brand on Twitter by total number of followers, placing well ahead of even Twitter themselves. In fact, Twitter isn’t even second – since we last updated, Instagram has leap-frogged above its social media rival into the second spot amongst all brands on Twitter.
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