YouTube continues to reign supreme as the top brand on Twitter, with its close-to 28 million followers enough for sixth place overall amongst all profiles on the micro-blogging social network, and more than seven million ahead of second-placed Instagram amongst brands.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
If you’re a reader of this blog you likely know that Twitter is really rather popular in the U.S., with recent estimates suggesting around 141.8 million total accounts in the States alone, about 27.4 percent of all Twitter users.
If you’re a regular reader, you probably know that Twitter is also popular in Japan and the United Kingdom. But where else is the micro-blogging social network growing like a weed?
Having blasted through an impressive one billion active users last October, it will likely come as no surprise to anyone reading this blog that Facebook is the biggest social network on the planet, and will likely remain that way for some time.
That is, after all, why they called that movie *The* Social Network. But which social media platform occupies the number two spot? And where does Twitter fit in all of this?
There are close to two and-a-half billion people online around the world – this number has grown a heady 566 percent since the year 2000 – and 70 percent of them use the internet each and every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.
You want some examples? You got it. Each day, an average of 139,344 new websites go live. An incredible 144 billion emails are sent and received. 500 million people log into Facebook. Hundreds of millions of tweets* are written and exchanged, and, perhaps most amazingly, 60 hours of new video are uploaded to YouTube every single minute.
Twitter – it’s everywhere, isn’t it?
Well, maybe not, according to one study. Despite being widely known throughout France, with 89 percent of internet users aged 15 or over in the country aware of the micro-blogging social network, just 11 percent have, or once had, a Twitter profile.
Moreover, the survey, conducted by Ipsos and CGI back in March, revealed that only one in twenty (5 percent) of these users were actively engaged on Twitter, and most of these were simply reading (as opposed to posting) tweets.
Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?
Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.
New data has revealed that while Facebook still commands the lion’s share of the worldwide social sign-in space, it’s Google that has made the biggest gains over the past year, largely at Twitter’s expense.
While Facebook had a 54 percent share of all social sign-in buttons across websites in Q3 of 2012, it’s dipped back down to less than half (46 percent) in Q1 of 2013, reports Janrain in their April 2013 report.
Who is the average Twitter user?
According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.
Former British Prime Minister Margaret Thatcher died yesterday, and her death, much like her life, proved to be a deeply divisive affair.
Indeed, while her passing triggered a huge reaction of 900 posts per minute in the first three hours of the news breaking, some 43 percent of these mentions were negative, with less than one in five people (19 percent) displaying any kind of positive sentiment.
YouTube continues to reign supreme as the top brand on Twitter by total number of followers, placing well ahead of even Twitter themselves. In fact, Twitter isn’t even second – since we last updated, Instagram has leap-frogged above its social media rival into the second spot amongst all brands on Twitter.
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