Did you know that 60 percent of Twitter and Facebook users are more likely to recommend a brand that they follow? Or that word of mouth is the primary factor behind up to 50 percent of buying decisions?

For businesses of all shapes and sizes, this is hugely important. Good ideas spread, and good content spreads further still. Studies have shown that “interesting content” is a top three reason why people follow brands on social media, and it’s never been more important for marketers to be delivering relevant, high-quality information and updates to engage and delight their customers.

This infographic from Content+ takes a closer look at the anatomy of content marketing for brands.

(Source: Content+. Marketing image via Shutterstock.)