The humble coupon changed the business of marketing – Coca Cola being just one of many companies whose empire can be traced back to their innovative use of couponing in the USA at the tail-end of the nineteenth century – and the rapid rise and growth of social media and smartphone ownership has ensured that this sales-generating strategy is still a marketing mainstay for many brands, albeit in its newer electronic form.

Indeed, studies have shown that to save 25 percent or more, 67 percent of customers will Like a Page on Facebook, and 17 percent will tweet or retweet a deal. Overall, 28 percent of consumers share deals using social media channels, and 12 percent have looked for deals on social media sites using their smartphones.

This infographic from RedPlum takes a closer look at today’s coupon culture.

(Source: RedPlum. Coupon image via Shutterstock.)