Did you know that better customer engagement is the leading business objective for 78 percent of marketers, and that more than four in five (81 percent) of marketing departments have a 1-3 person team dedicated to social media?

But it’s not simply a case of showing up. To maximise social engagement and reap the rewards, marketers need to understand the science behind social interaction to determine best practices for posts made to Twitter, Facebook, YouTube and other social channels – and, as importantly, when.

For example: posts made on Twitter tend to have a longer life expectancy than those made on other social networks, particularly when made at the end of the week, and posting your content to multiple social channels can increase overall engagement by more than 30 percent.

These, and other findings, can be seen in this infographic, which takes a closer look at how brands can make the most of their social media strategy through engagement science.

(Source: Business 2 Community.)