More than seven out of ten millennials (internet users aged between 15 and 34, aka Generation Y) consult, react to or post about products and brands on social media, with almost two-thirds saying that positive – and negative – experiences shared by others impact their purchase decisions.
This data comes courtesy of InSites Consulting, who have released the second part of their Millennials & Social Media study, which looks at how Gen Y interacts with brands and businesses on platforms such as Twitter and Facebook.
Check the infographic below for all the key findings from the survey.
- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]
- The Social CEO [INFOGRAPHIC]
- The Story of #Twitter (2006-14) [INFOGRAPHIC]
- 10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]