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Twitter Challenges Facebook To A Music War

Facebook might be planning to hijack Twitter’s hashtag, but Twitter (always a step ahead) is going after something that’s actually useful – music.

And we predict they’re going to win this one.

Facebook’s Music Feed is pretty neat. You can see what your friends are listening to and get recommendations for stuff you may want to listen to – but it’s really just another piece of muck clogging up the cluttered newsfeed.

Twitter, on the other hand, thanks to its fast-moving nature, won’t suffer the same fate, regardless of elements added. And it’s actually a pretty convenient way to consume and share media because of this.

And now CNet reports that Twitter is planning to launch it’s own music app, thanks to its recent acquisition of a music discovery service called We Are Hunted.

[Twitter] is using its technology to build a standalone music app, CNET has learned.  The app, to be called Twitter Music, could be released on iOS by the end of this month, according to a person familiar with the matter.

Twitter Music suggests artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter. Songs are streamed to the app via SoundCloud.

Once it launches for the first time, the app offers a short guided tour. Users with Twitter accounts are invited to sign in so that they can received personalized music recommendations. It’s also possible to use the app without having a Twitter account, which could help attract new users to the service.

Twitter Music uses four main tabs.

  • ‘Suggested’ recommends songs and artists based on a user’s follower graph — artists they are following, and artists that other people they follow are following.
  • #NowPlaying brings in links to songs tweeted by people you follow who tweet using that hashtag.
  • ‘Popular’ brings in songs trending on We are Hunted.
  • ‘Emerging’ tab tracks up-and-coming artists.

Artists and songs are displayed in an elegant grid design. . . . So far, the app does not integrate with Spotify or other streaming services.

One aspect of the app artists are sure to like — users can follow them on Twitter directly from Twitter Music.

So Twitter is now pretty solidly competing with every major social platform out there. If your friends aren’t on Twitter yet, they soon will be!

(Music image from Shutterstock)

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