AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Follow #NBARapidReplay For In-Stream Video Highlights During The Playoffs

The 2013 NBA Playoffs are in full swing, and Twitter is capitalizing on one of the most-watched sporting events of the year by teaming up with NBA Digital to stream replays of in-game highlights.

On the heels of an amped-up partnership with ESPN, Twitter is giving basketball fans serious justification for watching the playoffs with a second screen.

NBA Digital, which is a joint venture between the NBA and Turner Broadcasting System Inc., will post game snippets on Twitter throughout the rest of the playoffs with the hashtag #NBARapidReplay.

Unimpressed? The reason the partnership is cool: basketball fans will get those video highlights while the game is still ongoing.

A few examples:


As with all of Twitter’s team-ups with TV, the replay videos will appear with marketing messages (=ad dollars) for Sony, Yum! Brands and Sprint.

The NBA is a cash cow for Twitter: its Twitter account has more than 7 million followers, and there are about 120 million fans of players and teams on Twitter.

Bonus: check out this infographic on NBA Twitter All-Stars.

(Image by muzsy /

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!