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It's Just A Plus One

So they didn’t follow you back?

Big deal. Who cares? Get over it. Unless you do the work, it’s just a plus one. And guess what? I have some lovely parting gifts for you: you can do the work without the reciprocation. Who’d have thunk it?

On Twitter, while it does matter who follows you, it absolutely does not matter who follows you back. If that’s the only reason you’re connecting with people you’re not only completely missing the point, but you’re simply wasting everybody’s time. Especially your own.

And the quicker you realise and understand this, the quicker you can get on with the business of proving them wrong.

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