Did you know that 72 percent of business to business (B2B) buyers say that they use social media in some capacity during the buying process, and that more than half (53 percent) follow discussions on social media channels such as LinkedIn, Twitter and Facebook as part of their research process?
Slowly but surely, social media is revolutionising B2B marketing. Almost six in ten (59 percent) of B2B marketers now use Twitter – second behind only LinkedIn – for content sharing, including white papers, case studies, webinars and blog posts.
This infographic from Content4Demand takes a closer look at why content marketing and social media is such a perfect match for today’s B2B marketer.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]