Have you heard? Social media is changing the world.

In business, brands are using platforms such as Twitter and Facebook to raise awareness of product and services, drive engagement and boost website footfall and sales. Increasingly, they’re also using these channels for customer service, with firms that excel in this area often enjoying a trickle-down effect on their bottom line.

And that makes absolute sense. Brands that deliver first-class customer support benefit from positive word of mouth, friend-to-friend recommendations and, perhaps most importantly, customer loyalty.

This infographic from Ambassador takes a closer look at how excellent customer service should be priority number one for all social brands.

(Source: Ambassador.)