Did you know that almost a quarter (24.3 percent) of the top 10,000 websites in the world use some form of official Facebook integration on their homepage? If you include standard links to their Facebook Pages, this number jumps to an even more impressive 49.3 percent.
So how does that compare to Twitter? Well, while two-fifths (41.7 percent) of the top 10,000 websites have some form of Twitter link on their homepage (i.e., “follow us on Twitter”), just 4.3 percent use Twitter’s share button, and only one in ten (10 percent) utilise any of the official Twitter widgets.
These numbers come courtesy of Pingdom, via a survey that was undertaken back in May.
While Twitter’s numbers seem a little soft, it’s worth noting that the Facebook Like button, essentially the counterpart/rival to Twitter’s share button, is used on just 7.3 percent of the top 10K website homepages. Google+ has some kind of presence on 21.5 percent of homepages, with its +1 button and other widgets visible on 13.3 percent of the top 10,000.
All these platforms dwarf poor old LinkedIn, which features on just 0.6 percent of homepages, with a minuscule 0.3 percent – 30 of the top 10,000 – using its share button.
(I know what you’re thinking: LinkedIn has a share button?)
The top four social platforms by site integration with plugins and widgets are:
- Facebook: 24.3%
- Google+: 13.3%
- Twitter: 10.0%
- LinkedIn: 0.6%
If you rank these channels by any kind of linkage, which includes the “follow us on Twitter” variety, the numbers change dramatically.
- Facebook: 49.3%
- Twitter: 41.7%
- Google+: 21.5%
- LinkedIn: 3.9%
Overall, Pingdom concludes that when it comes to integration amongst the world’s biggest websites, Facebook is clearly leading the way, but Twitter isn’t all that far behind. Google+ is perhaps a little bigger than expected. And LinkedIn gets the wooden spoon.
(Source: Royal Pingdom.)
- Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY]
- How The Top 10 UK Universities Use Twitter
- Researchers Use Tweets To Predict Unemployment [STUDY]
- Managing Social Media Out Of Hours Is The Biggest Challenge For Marketers, Says Poll [STUDY]