AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

This data comes courtesy of Useful Social Media via their “The State Of Corporate Social Media 2014″ report, which discovered that 66.5 percent of corporate executives worldwide felt unable to measure the ROI of platforms such as Twitter, Facebook, Instagram and Google+. That’s a figure that hasn’t shifted much in the last four years.

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

The poll also found that the activity and engagement with the profile was cited by 48.7 percent of respondents as the top key performance indicator (KPI), ahead of web traffic (47.3 percent), increase in followers/Likes/fans (47 percent), reach (31.6 percent) and sharing (27.1 percent).

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

(Source: eMarketer.)

Mediabistro Course

Twitter Marketing

Twitter MarketingStarting November 3, learn how to reach influencers, build followers, and engage a community in your brand! Taught by the former marketing director at Conde Nast Digital, Jim Hopkinson will teach you how to use analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you're reaching your followers when they're listening. Register now!