If you’re exhibiting at or running a trade show – or thinking of starting one – the correct use of social media can be the single difference between standing out and driving a boatload of footfall to your stand or event… or disappearing without a trace.

Trade shows are expensive, and exhibiting at the best shows can wipe out huge chunks of your marketing budget. By implementing the major social channels in your show strategy you can ensure that your brand is seen and, if your products and services deliver, essentially guarantee a ton of new business.

This infographic from Northwest Creative Imaging has a wealth of data and tips for how to use social media at your next trade show.

(Source: Northwest Creative Imaging. Trade show image via Shutterstock.)