Who wants to be a social media marketer?
Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.
Discover how to turn Twitter followers into your best customers at AllTwitter Marketing Conference, June 4 in San Francisco. John Yembrick, Social Media Manager of NASA, will show you how to attract, engage, and convert on Twitter. Save $50 off on-site prices and register today.
We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find.
Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking.
When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?
Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.
Which social media sites are small to medium-sized enterprises (SMEs) using for business?
Facebook (as usual) leads the way, with 19 percent of SMEs favouring this platform, ahead of LinkedIn (14 percent), blogs (13 percent) and Twitter, with the latter being used by just 4 percent of these firms.
Thanks to a new SEC ruling, Twitter will shortly be making its arrival on Wall Street, via Bloomberg, and Marketwired reached out to the investment community to gauge their reaction.
The bottom line? Investors under 40 mostly welcomed the news, with 70 percent believing the SEC ruling is beneficial to investors, and 60 percent say that they’re already actively using social media for investment research. More than half (53 percent) believe information provided by social media is “very credible”, and 80 percent believe that more companies will disclose information via social media.
Would you like to have 10,000 followers on Twitter? New followers?
I mean, who wouldn’t, right? Imagine what you could do with that pick-up. But what if I gave you a choice. What if I said that you could 10,000 new, relevant, fresh-off-the-presses Twitter followers… or a new car?
What would you choose then?
Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site?
We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns.
Did you know that one in five couples are now turning to a paperless solution when it comes to sending out invitations for their wedding?
Social media, of course, is an effective and easy way to invite friends and family to your big day, particularly if you don’t have their physical address to hand. It’s environmentally friendly, too (if a little cheap).
Email still converts better than social media marketing (or search for that matter), but do you know what really works?
Combining them together. By adding social sharing icons to your email marketing messages you can increase your click-through rate (CTR) by as much as 158 percent.
There are close to two and-a-half billion people online around the world – this number has grown a heady 566 percent since the year 2000 – and 70 percent of them use the internet each and every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.
You want some examples? You got it. Each day, an average of 139,344 new websites go live. An incredible 144 billion emails are sent and received. 500 million people log into Facebook. Hundreds of millions of tweets* are written and exchanged, and, perhaps most amazingly, 60 hours of new video are uploaded to YouTube every single minute.
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