Last week Pew Internet released new data that showed who is using Twitter and other social media sites, with Twitter now enjoying an 18 percent penetration rate amongst internet users in the U.S., up from just 8 percent in 2010.
Perhaps most pleasing for Twitter was that the numbers also revealed that usage amongst all age demographics is also growing, with the 18-29, 30-49 and 50-64 age zones more than doubling in this same period.
Don’t miss the chance to hear from the three men who started the 3D printing boom at the Inside 3D Printing Conference & Expo, September 17-18 in San Jose, California. Chuck Hull, Carl Deckard, and Scott Crump will explore their early technical and commercial challenges, and what it took to make 3D printing a successful business. Learn more.
Who’s the most influential world leader? It’s a debatable point, but you’d be hard-pressed to find someone more influential than U.S. president Barack Obama. Obama, of course, is on Twitter – and has been for some time – so by definition he must be the most influential head of state on there, too, right?
Wrong. At least according to one new study, which suggests that it’s Pope Francis who is actually Twitter’s most influential world leader. Pretty good going, when you consider that “he” has only been tweeting since last December.
Twitter’s closest parallel to Facebook liking – favoriting – is becoming increasingly popular, according to research from data analytics company Topsy.
In May 2013, Twitter users favorited tweets 1.6 billion times, four times the amount of favorites from May 2012.
How many people do you follow on Twitter? Fifty? A couple of hundred? A few thousand, maybe?
More?
It’s totally your choice, of course, but one thing that’s true is that as you follow more and more people Twitter becomes exponentially harder to manage.
Indeed, it’s my personal belief that nobody needs to follow more than a few hundred accounts. They have to be the right accounts, of course – and as always, that’s right for you – but if you’re selective and prune your network regularly, you can get everything you need from less than 500 follows. Sometimes, a lot less. And if your follows number get much higher than that, certainly into the thousands, Twitter can easily become a bit of a mess.
So: can you just imagine what it looks like if you’re following more than a million people?
@YouTube maintains its top spot as the premier brand on Twitter, with its more than 30 million followers placing it first ahead of @Instagram and even @Twitter itself.
Yep. The official @Twitter account is only the third most-followed brand on its own social platform, and twelfth amongst all profiles, with a whisker over 21 million followers. However, combined with @twitter_es, the official Spanish Twitter profile, and its 12.6 million followers, it would rank first overall.
Why should your small business be on Twitter?
How about this for a reason: one third of people on Twitter follow at least one brand. Still not convinced? What if I told you that studies have shown that the vast majority (67 percent) of Twitter users are more likely to buy from the brands that they follow on Twitter, that almost four in five (79 percent) recommend those same brands and 69 percent go to follow other brands based of the recommendations of others.
Unless you’ve been trapped under something very heavy for the past 24 hours, you’re no doubt well aware that tennis player Andy Murray has become the first British winner of the Wimbledon men’s singles title for 77 years, with his straight sets victory over world number one Novak Djokovic, which fittingly took place on 7/7 (July 7th), very much rewriting the sporting history books.
The long NBA basketball season has come and gone for another year, and, appropriately, the NBA Finals came down to the wire, with the Miami Heat beating the San Antonio Spurs 4-3 in the best-of-seven series to secure their second-consecutive NBA Championship.
Overall, more than 26.7 million tweets were sent throughout the Finals, with game seven alone generating 7.4 million tweets, peaking at a heady 150,000 tweets per minute (TPS).
YouTube continues to reign supreme as the top brand on Twitter, with its close-to 28 million followers enough for sixth place overall amongst all profiles on the micro-blogging social network, and more than seven million ahead of second-placed Instagram amongst brands.
Twitter is well-established in the United Kingdom with some 80 percent of the country’s 10 million Twitter users accessing the platform via a mobile device.
UK users are also avid users of Twitter whilst watching television, commuting, shopping and even whilst in bed, and a new study has unveiled further insights into just how ingrained the micro-blogging platform has become within the British consciousness.
Of particular interest for marketers, the report revealed that almost one in every twenty-five tweets sent in the UK mention brands – equating to an incredible 12,600 tweets per minute – which is perhaps the greatest indication yet of Twitter’s growing value to modern business.
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