Some days, Twitter’s trending topics provide a snapshot of what’s wrong with the world, like when #smackthatass or something similar trends. It takes a LOT of participants for it to trend.
But for the most part, Twitter trends track the pulse of the Web. And now advertisers can tap into that phenomenon – and it doesn’t get better than that!
Twitter released some updates to its advertising platform today, and we’ll start with the most exciting news for advertisers first – the ability to latch on to trending topics.
And that brings us to the meat of this update (that last part was the potatoes) – Matching.
“Marketers can now select from three different matching options when entering keywords: exact match, phrase match, and basic keyword match.” And there’s even “negative keyword targeting if you want to restrict your Promoted Tweets from showing up when users search for certain keywords.”
For instance, if you sell bacon, you can now keep your campaigns more than six degrees apart from Kevin Bacon by using “Kevin” as a negative keyword. [Ha.]
(Target image from Shutterstock)
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