AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Twitter, Facebook Social Sharing Buttons Boost Email Click-Throughs By Up To 115% [INFOGRAPHIC]

It may be slowly and surely being caught by social media, but email is still a hugely important part of the marketing arsenal for brands of all shapes and sizes, and that isn’t going to change anytime soon.

Moreover, by combining email marketing with social sharing, brands can merge these two powerful tools to fully leverage their audience, maximizing the effectiveness of their campaigns and generating superior results.

Email marketing company GetResponse have looked at the impact of social serving, and discovered that the number of users who include social sharing buttons in their emails has increased by 18.3 percent, and that emails that include these buttons benefit from a click-through-rate (CTR) boost of up to 115 percent. GetResponse have documented their findings in this infographic.

(Source: GetResponse. Top image credit: martan via Shutterstock.)

Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!