It may be slowly and surely being caught by social media, but email is still a hugely important part of the marketing arsenal for brands of all shapes and sizes, and that isn’t going to change anytime soon.
Moreover, by combining email marketing with social sharing, brands can merge these two powerful tools to fully leverage their audience, maximizing the effectiveness of their campaigns and generating superior results.
Email marketing company GetResponse have looked at the impact of social serving, and discovered that the number of users who include social sharing buttons in their emails has increased by 18.3 percent, and that emails that include these buttons benefit from a click-through-rate (CTR) boost of up to 115 percent. GetResponse have documented their findings in this infographic.
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