In most things in life, four years is a long time, but it’s a really long time in the world of tech and social media.
At the Beijing Olympics in 2008, Twitter had a fraction of the userbase, credibility and mass media absorption that it does today – both in terms of profiles and tweets it’s literally hundreds of times bigger.
Of course, this growth in importance means taking a more serious approach to world events, and that includes the Olympics. For the London Games, Twitter has put together a page providing tips and suggestions for the athletes and other participants, and, come July 27th, the official @Olympics and @London2012 accounts will be guiding you every step of the way.
Yep – it’s all getting very professional indeed.
— London 2012 (@London2012) July 20, 2012
— Michael Phelps (@MichaelPhelps) July 20, 2012
Even some old favourites are getting in on the act.
Gold medal team!! I couldn’t be prouder of these girls… We made mistakes but we pulled thru. True team spirit. We never gave up. #goUSA
— Shawn Johnson (@ShawnJohnson) October 25, 2011
(Old, of course, being a very relative term).
We’ve looked before at why this year’s Olympics will be a very social games, but this infographic from Social Media Delivered provides a quick overview of Twitter’s role in the event, including the usernames of some of your favourite athletes – although who @Dwyane might be is anyone’s guess.
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]
- Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]
- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]