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U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

Independent market research company BIA/Kelsey has forecasted U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11 billion in 2017.

That’s a compound annual growth rate of 18.6%, which means every year over the next few years social ads are only going to grow (way) more prevalent.

Unsurprisingly, the compound annual growth rate of social mobile ad revenues specifically is projected even higher, at 29.9%. According to BIA/Kelsey’s research, driven by Facebook and Twitter U.S. social mobile ad revenues are expected to grow to $2.2 billion by 2017.

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

So how does all this social advertising divvy up among the major networks?

Twitter’s slice of the social ad pie is only going to increase. As we reported in December, eMarketer found that Twitter’s ad revenue share is set to double by 2015, although its stake pales in comparison Google’s (39.9% share now, 42.3% by 2015) and Facebook (7.4% now, 9.0% by 2015) but not LinkedIn (0.5% now, 0.8% by 2015).

Look out for more sponsored stories and promoted tweets in your feeds this year.

(Money image via Shutterstock.)

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