So you want a Twitter Profile for your business? And maybe a Facebook Page, too. Perhaps you’re thinking about doing something on Pinterest. And you keep hearing all this good stuff about Instagram.
So you set all of these up. Done. Finished. Ready. Good to go.
Now what? How do you go about actually engaging your audience?
Well, according to one survey, the best way to energise your social media community is via a contest. 40 percent of respondents to a Shortstack poll cited this as the top way to engage users, with photo, sweepstakes and video contests being the preferred strategies. Amazingly, 38 percent of respondents had never tried a contest on their social media outposts, with photos, topics, custom apps and videos each listed as alternatively good ways to drive engagement.
Check the infographic below for all the key data from the survey.
- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]