So you want a Twitter Profile for your business? And maybe a Facebook Page, too. Perhaps you’re thinking about doing something on Pinterest. And you keep hearing all this good stuff about Instagram.
So you set all of these up. Done. Finished. Ready. Good to go.
Now what? How do you go about actually engaging your audience?
Well, according to one survey, the best way to energise your social media community is via a contest. 40 percent of respondents to a Shortstack poll cited this as the top way to engage users, with photo, sweepstakes and video contests being the preferred strategies. Amazingly, 38 percent of respondents had never tried a contest on their social media outposts, with photos, topics, custom apps and videos each listed as alternatively good ways to drive engagement.
Check the infographic below for all the key data from the survey.
- How The Top 10 UK Universities Use Twitter
- Researchers Use Tweets To Predict Unemployment [STUDY]
- Managing Social Media Out Of Hours Is The Biggest Challenge For Marketers, Says Poll [STUDY]
- SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]