AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?

What if I told you that 72 percent are more likely to watch a TV show after engaging with its social media page or second screen app? And when you consider that Americans spend at least 34 hours per week in front of a TV set, and that 51 percent of socially savvy viewers use social networks to connect with others whilst watching the same show, well, you do the (marketing) math.

This infographic from Wowza Media Systems presents some eye-opening statistics about the growing value of the second screen.

Social TV: The Value Of The Second Screen [INFOGRAPHIC]

(Source: Wowza Media Systems.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!