J-School Confidential: A Professor's Perspective
One professor sounds off on what's right and wrong with j-schools' approach to the Internet
January 11, 2008
We begin the new year in J-School Confidential with a special appearance from NYU's assistant professor Adam Penenberg, who discusses how the Internet has changed j-school and how schools are keeping up. The current Fast Company contributing writer has seen his work appear in publications including The New York Times, Forbes, and Wired, and is currently on sabbatical writing a book about the shifting media landscape. He teaches NYU's "Guerrilla News," a course he designed to help students enter the multimedia world of journalism in the digital age. Below, he explains the importance of the Internet, the value of learning to edit video, and why writing a good lede will never go out of style.
How have j-schools, and specifically NYU, dealt with the rise of the Internet as a medium for journalism? I can't speak for other j-schools, but at NYU we actually scrapped a program in Digital Journalism a few years back. It made no sense to view the Internet as a separate medium. It's not. It's a mode of communication, an efficient way to distribute information. Instead we have woven the Internet into the fabric of many of our courses. The first thing I did when I first started teaching at NYU four years ago was to assign blogging. Students chose a beat and post a minimum of two to three posts a week. This was a way to force students to become somewhat expert in a topic that interested them. In addition, we offer courses in multimedia, including one I designed called "Guerrilla News." Students are required to write three drafts of a 2,000-word magazine feature, post a complementary Web video, audio podcast, and photo slide show. We give the students video cameras, teach them how to shoot and edit (on NYU-provided work stations), as well as training in photo slideshows and audio podcasting. Meanwhile students set up their own blogs to further explore their projects. In the end, students have complete multimedia packages, which they can use to showcase their work. We also provide lectures on the shifting media landscape, virtual journalism, using the Web to dig up information, and invite journalist entrepreneurs to talk about their experiences setting up their own businesses online -- some of them fabulously successful. That's the thing about being in NYC. You can get world class speakers to share their experiences. There's also Livewire, which acts as a wire service. Students who have had pieces accepted have seen them reprinted in publications from all over the country. NYC Pavement Pieces is a multimedia project of New York University's Department of Journalism; students tell the stories of New York City and its neighborhoods. The Business & Economic Reporting program (BER) has its own webzine called BER Business Times, as does The Science, Health, Environmental Reporting program (known as SHERP), which publishes Scienceline. Several other courses cover new media, including blogging and criticism. Finally, we even posted our department ethics code on the Web with some nifty software that makes it possible for readers to comment on the very passage that concerns them. In short, I think NYU Journalism has done a good job of incorporating the Web into its curriculum. And as the landscape shifts, I'm sure we will do more.
Is a working knowledge of the Internet, including video and blogging, a requirement for new journalists to be successful? In the near future, will graduates be employable if they only know print? My advice to any journalism student who wants to work: Start a blog on a subject you are passionate about, learn to shoot and edit video, post some audio interviews, some pictures -- in other words show that you have an arsenal of skills, know how to report and write a story, prove you can post video, too, and you'll be a much more attractive job candidate than someone with a slim file of clips. In this business no one is interested in your potential. Frankly, with there being virtually no barriers to entry in the field of journalism anymore, there's no excuse not to post your work. As David Carr, Times media columnist says, journalism grads are part of the "show me generation." So show us how good you are. Don't just tell us.
What has the Internet not changed about j-school?
Are j-schools doing enough to keep up with the changing landscape of the media world?
Some people blame the inability of j-schools to keep up with the fact that many professors are career academics rather than practicing journalists, and are thus out of touch. Do you agree with this? How can this be combated? Should professors be required to write articles for publication? Do you think there's too much "academia" in j-schools? Those who claim that journalism professors are out of touch haven't done much due diligence. That's certainly not true where I work. And there's a simple solution for students: Before you register for a course, google the professors. Look at the kind of work they do. Check out the publications they write for. Do a complete lit search. Actually read the articles. Skim the books. If you can't find anything interesting, take another class with a different professor.
In your opinion, what should a j-school graduate know that they wouldn't have known five years ago? Are they learning this information?
How has the increased role of citizen journalism changed j-school? It seems as though people need less and less training to become a functional member of the media. Would you agree with this statement? It takes an enviable amount of skill and experience to write a truly good magazine feature or tight news article. They offer an experience you simply can't replicate on a blog. You can ask a bevy of people to act as citizen journalists to research a story, but that doesn't mean that the information will be good. And let's face it: few of us have the luxury of working for free. I can assure you that I do far better work when I am being paid than if I'm doing it pro bono. How about you?
Noah Davis is mediabistro.com's associate editor. You can reach him at NOAH at MEDIABISTRO dot COM. [This interview has been edited for length and clarity.] |
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We begin the new year in J-School Confidential with a special appearance from NYU's assistant professor Adam Penenberg, who discusses how the Internet has changed j-school and how schools are keeping up. The current Fast Company contributing writer has seen his work appear in publications including The New York Times, Forbes, and Wired, and is currently on sabbatical writing a book about the shifting media landscape. He teaches NYU's "Guerrilla News," a course he designed to help students enter the multimedia world of journalism in the digital age. Below, he explains the importance of the Internet, the value of learning to edit video, and why writing a good lede will never go out of style.




