How to Pitch: Clean Eating

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Circulation: 240,959 with a total readership of over one million
Frequency: Eight issues per year, plus cookbooks, specials and regular content on CleanEating.com
Special issues: The "Best of Clean Eating 2" cookbook and "Classic Comfort Foods" special issue publication are scheduled for fall 2011.

Background: When Oxygen's Women's Fitness put out their "Clean Eating Collectors' Issue" in the winter of 2007 to instant success, the team at Robert Kennedy Publishing in Mississauga, Ontario, knew that Clean Eating was more than able to stand on its own. Growing from its original quarterly frequency to eight issues per year, plus cookbooks and special issue publications, this nutrition-oriented food publication is ever growing. The typical reader of Clean Eating is a 35- to 55-year-old woman with a family, who is interested in feeding her loved ones wholesome, budget-conscious and enticing meals that are simple to prepare.

"Clean Eating isn't a fad diet or a quick fix -- it's a lifestyle, one that focuses on giving your body nutritious foods in their most natural state," says editor-in-chief Alicia Rewega. "Recipes offer gourmet flavor without demanding that our readers be gourmet chefs. We ensure that meals are complete and quick to prepare and outline nutritional bonuses in most dishes, so readers can familiarize themselves with the benefits of wholesome ingredients. We also take recipes that are traditionally less than healthy and clean them up for our readers and offer time-saving tips and tricks, foodie finds and gadget profiles, plus discussions of food-related studies and topics du jour. We believe that taste and health need not be mutually exclusive -- Clean Eating delivers both."...

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree